Market Size of China Refurbished Smartphone Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 9.51 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
China Refurbished Smartphone Market Analysis
The China Refurbished Market is expected to grow at a CAGR of 9.51% during the forecasted period of 2022 to 2027. The significant increase in disposable incomes and the rise in online gaming have been major reasons consumers adopt premium smartphones. Moreover, technological advancement has further increased the demand for upgraded specifications. However, such specifications come with higher costs, and consumers often exchange their existing smartphones with upgraded used or refurbished premium models against lucrative buyback value.
- An increase in the upgrade cost has been one of the prominent reasons for the market's growth. An increase in the prices of premium smartphones has led to multiple consumers holding on to their phones much longer than expected. However, at the same time, this factor has also raised the average selling price of a pre-owned device.
- According to a report published in July 2021 by Zhuanzhuan Group, Apple is one of the prominent market players in the used smartphones category in China, which controls approximately 36.53% of the secondary market for smartphones. Further, the company was followed by regional giants such as Xiaomi with a market share of around 13.88% and closed the top three with Vivo, around 12.7%.
- Moreover, a higher percentage of refurbished devices are being sold with warranties. These phones can be insured with proof of purchase, which is significantly helping in overcoming consumer hesitancy towards the purchase of refurbished devices. For instance, Samsung offers certified pre-owned devices at heavy discounts. The main advantage of directly buying from Samsung is that consumers get a full one-year warranty, which is offered on a new product.
- The factor that may affect the market in the coming years is the evolution of the 5G network. Most smartphones have a minimum life of 24 months and can be used up to 5 years. However, with the emergence of the 5G network in the market, most of the 3G and 4G enables refurbished devices would be obsolete. It may, in turn, give rise to a huge pile of refurbished and used smartphones, which will be irrelevant in the developed nations as most of the population would be willing to follow the present technological trend of the market. For instance, according to a report by Zhuanzhuan Group, sales of used Honor devices increased by 88.34% in the Q2 of 2021. In general, the smartphone market grew by 10.76% in China compared to Q1 of 2021 since consumers are especially eager to buy devices with support for fifth-generation networks.
- The Covid-19 pandemic has severely disrupted the growth of industries worldwide due to nationwide lockdowns imposed in almost all the countries. The smartphone industry has also experienced economic changes due to the pandemic. As China is the global manufacturing center for most of these devices and components, and with similar trends on the demand side, the smartphone manufacturing industry has been adversely hit by delayed shipments and weakened development of next-generation products. Also, the region has been choked off by suppliers, workers, and logistics networks.
China Refurbished Smartphone Industry Segmentation
The refurbished phone is a pre-owned handset sent back due to a fault and repaired for resale. Refurbished smartphones are a cost-effective solution for customers looking to save money when purchasing a smartphone.
China Refurbished Smartphone Market Size Summary
The China refurbished smartphone market is experiencing significant growth, driven by factors such as increased disposable incomes and the rising popularity of online gaming, which have led consumers to seek premium smartphones. Technological advancements have further fueled demand for upgraded specifications, prompting consumers to exchange their existing devices for refurbished models with appealing buyback values. The market is characterized by a higher average selling price for pre-owned devices, as consumers hold onto their phones longer due to the rising costs of premium models. Major players like Apple, Xiaomi, and Vivo dominate the secondary market, with companies like Samsung offering certified pre-owned devices with warranties to alleviate consumer hesitancy. The emergence of e-commerce and professional refurbishing services is expected to enhance market growth, with telecom operators poised to leverage the expanding supply of used devices as 5G technology adoption increases.
The market's growth is also influenced by the evolving 5G network, which may render older 3G and 4G devices obsolete, potentially increasing the supply of refurbished smartphones. The COVID-19 pandemic has disrupted the industry, affecting manufacturing and supply chains, but the demand for refurbished devices remains strong as companies turn to these suppliers to address shortages. The market is moderately fragmented, with players investing in innovation and strategic partnerships to expand their presence. Recent developments include the introduction of certified refurbished models by major brands like Apple, Huawei, and Samsung, which offer quality assurance and competitive pricing. As 5G technology continues to expand, it is expected to drive increased trade-in volumes, further bolstering the refurbished smartphone market in China.
China Refurbished Smartphone Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Buyers
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1.2.2 Bargaining Power of Suppliers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitutes
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1.2.5 Intensity of Competitive Rivalry
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1.3 Industry Value Chain Analysis (ecosystem, distribution channel, and stakeholder analysis)
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1.4 Impact of COVID-19 on the Market
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China Refurbished Smartphone Market Size FAQs
What is the current China Refurbished Smartphone Market size?
The China Refurbished Smartphone Market is projected to register a CAGR of 9.51% during the forecast period (2024-2029)
Who are the key players in China Refurbished Smartphone Market?
Samsung Electronics Co. Ltd., Apple Inc., Huawei, Alibaba Group and Amazon.com Inc. are the major companies operating in the China Refurbished Smartphone Market.