Market Size of China Ready-to-Drink (RTD) Coffee Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
China Ready To Drink Coffee Market Analysis
China's Ready-to-Drink (RTD) Coffee Market is projected to grow at a CAGR of 3.5% over the forecast period.
Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai, and Guangzhou. Recently, coffee has appealed to adventurous young, rich, and urban consumers. This is because, originally, coffee is considered a Western concept by most Chinese consumers. Manufacturers have targeted Westernized young professionals as the main target market for RTD coffee. Many consumers were ordering their coffee online, increasing the consumption of at-home coffee, or increasingly purchasing ready-to-drink coffee. Owing to the hectic work-from-home culture during the lockdown, the demand for ready-to-drink (RTD) increased rapidly.
Ready-to-drink (RTD) coffee appeals to many consumers, contributing to its growth. There has been an increase in cold coffee consumption by Gen X consumers, but the primary consumers are young people. Functional RTD coffee provides an opportunity for brands that can differentiate themselves through health claims. Consumers are looking for coffees that offer many functional benefits, such as antioxidants, anti-inflammatory, low sugar, added protein, probiotics, and low caffeine and high caffeine. Moreover, dairy-free and vegan coffee are also increasingly being launched to deliver on both convenience and healthy on-the-go beverage categories.
China Ready To Drink Coffee Industry Segmentation
Ready-to-drink coffee is a cold drink that comes pre-made in a can or a bottle and is a quick takeaway option for lunches. China's ready-to-drink (RTD) coffee market is segmented by packaging type and distribution channel. Based on the packaging type, the market is segmented into bottles, cans, and other packaging types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, foodservice channels, online retail stores, and other distribution channels. The report offers market size and forecasts in value (USD million) for the above segments.
| Packaging Type | |
| Bottles | |
| Can | |
| Other Packaging Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Foodservice Channels | |
| Online Retail Stores | |
| Other Distribution Channels |
China Ready-to-Drink (RTD) Coffee Market Size Summary
The China ready-to-drink (RTD) coffee market is experiencing notable growth, driven by changing consumer preferences and urbanization. The market is primarily concentrated in major cities like Beijing, Shanghai, and Guangzhou, where coffee has become popular among young, affluent, and urban consumers who are increasingly adopting Western lifestyles. This shift has been further accelerated by the pandemic, which boosted the demand for convenient at-home coffee options. The market is characterized by a growing interest in functional beverages that offer health benefits such as antioxidants, low sugar, and added protein, appealing to health-conscious consumers. The trend towards convenience and health-oriented products is reshaping the market landscape, with dairy-free and vegan options gaining traction.
The expansion of coffee culture in China is also contributing to the market's growth, with coffee shops becoming popular social hubs. The influence of international coffee chains like Starbucks and Tim Hortons has been significant, as they have introduced a premium coffee experience that resonates with Chinese consumers. The increasing number of specialty stores and cafes, coupled with the demand for on-the-go beverage options, is expected to drive the RTD coffee market further. Key players in the market, including Nestle, Starbucks, and PepsiCo, are actively engaging in expansions and product innovations to capture market share. Collaborative ventures, such as those between Tim Hortons and Sinopec, as well as Yum China and Lavazza, highlight the strategic efforts to enhance distribution and product offerings in the region.
China Ready-to-Drink (RTD) Coffee Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.2 Market Restraints
-
1.3 Porter's Five Forces Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 Packaging Type
-
2.1.1 Bottles
-
2.1.2 Can
-
2.1.3 Other Packaging Types
-
-
2.2 Distribution Channel
-
2.2.1 Supermarkets/Hypermarkets
-
2.2.2 Convenience Stores
-
2.2.3 Foodservice Channels
-
2.2.4 Online Retail Stores
-
2.2.5 Other Distribution Channels
-
-
China Ready-to-Drink (RTD) Coffee Market Size FAQs
What is the current China Ready-to-Drink (RTD) Coffee Market size?
The China Ready-to-Drink (RTD) Coffee Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)
Who are the key players in China Ready-to-Drink (RTD) Coffee Market?
Nestle S.A, Starbucks Corporation, Suntory Holdings Ltd., PepsiCo, Inc. and Restaurant Brands International Inc. (Tim Hortons) are the major companies operating in the China Ready-to-Drink (RTD) Coffee Market.
