Market Trends of China Oral Care Industry
Deterring Oral Health Among the Population
Consumers' rapidly changing lifestyles, improper diets, including sugar-rich diets, and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems. According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. Consumers in China had severe caries and poor periodontal conditions, and the prevalence of caries was above 50% in all age groups. The National Oral Health Epidemiological Investigation in China has been conducting surveys regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This factor has resulted in consumers' shifting preference for oral care products, as they are moving from economical options to high- and middle-tiered ones.
Branded Toothpastes Dominate the Market
Toothpaste is a commonly preferred oral care product in the market, mainly due to the inclination toward oral hygiene and awareness about maintaining a healthy lifestyle. Due to growing consumer knowledge of the advantages of such products, the natural and organic trend in the dental care industry gained traction nationwide. The introduction of oral care products, including toothpaste with activated charcoal and active salts, among other ingredients, specifically created to remove bad odor and support the effectiveness in cleaning sensitive teeth, has been a significant opportunity for both new entrants and established players. Fluoride-based toothpaste products are commonly used by consumers for their associated health benefits.
