Market Size of China Online Accommodation Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | > 5.20 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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China Online Accommodation Market Analysis
Technology has changed how people communicate, travel, and stay across the globe. With evolving technology and the increase in mobiles, easy and efficient methods are being used for booking a comfortable stay, thus increasing the growth of the online accommodation market.
The growing interest of tourists in more travel has been the major driver. Inbound tourism has been offering a major share to the market owing to the growing number of youngsters and middle-aged people in the country who are highly interested in travel and tourist activities. Inbound tourism helped the market expand further in 2020 when the world was under lockdown during the COVID-19 pandemic.
China's Online accommodation market saw a huge setback due to Covid-19 being the first country hammered by the health crisis, and China's Accommodation Industry was the first to see the outcome. The pandemic hit hard in the hospitality sector, but with large-scale vaccination, the country has entered a normalization stage and is gradually recovering.
Growing China's economy is encouraging more internal business travel, and travelers need a hotel for their accommodation. They have also boosted holiday travel by releasing travel restrictions and introducing five day work week, which offers generous vacation time.
China Online Accommodation Industry Segmentation
Online accommodation refers to the lodging booked online by travelers for stay. Travelers can choose from the various available accommodations such as hotels, hostels, resorts, vacation rentals, etc. Accommodation can be booked through various sources, which include online travel agencies, hotel websites, booking through agents, and direct bookings. China Online Accommodation Market is segmented By Platform type (Mobile application, Website) & By Mode of Booking Type (Third Party online portals, Direct/Captive portals).
| By Platform | |
| Mobile application | |
| Website |
| By Mode of Booking | |
| Third party online portals | |
| Direct / captive portals |
China Online Accommodation Market Size Summary
The China online accommodation market is experiencing significant growth, driven by technological advancements and the increasing use of mobile devices for booking stays. The market has been bolstered by a surge in inbound tourism, particularly among younger and middle-aged travelers, which has been a key factor in its expansion. Despite the initial setbacks caused by the COVID-19 pandemic, which severely impacted the hospitality sector, the market is on a recovery path due to large-scale vaccination efforts and the normalization of travel activities. The revival of internal business travel and the easing of travel restrictions have further contributed to the market's growth, with the expansion of online sales channels playing a crucial role in accommodating the rising number of tourists and business travelers.
China's online accommodation market is poised for continued expansion, supported by the country's robust economic growth and its status as a leading global tourist destination. The market is characterized by a high penetration rate of online booking services, with major players like Ctrip, Meituan, Qunar, and Fliggy dominating the landscape. The post-pandemic recovery has prompted more offline hotels to enhance their online booking capabilities, thereby increasing market penetration. Accommodation providers are actively upgrading their management systems to integrate offline resources with online platforms, offering middle- and low-end hotels an opportunity to reach a broader audience. Strategic partnerships, such as those between Trip.com Group and Wyndham Hotels & Resorts, as well as TripAdvisor and leading hotel technology providers, are further enhancing the market's growth prospects by improving connectivity and expanding hotel offerings.
China Online Accommodation Market Size - Table of Contents
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1. MARKET DYNAMICS AND INSIGHTS
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1.1 Market Overview
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1.2 Market Drivers
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1.3 Market Restraints
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1.4 Value Chain Analysis
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1.5 Industry Attractiveness - Porter's Five Forces Analysis
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1.5.1 Threat of New Entrants
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1.5.2 Bargaining Power of Buyers
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1.5.3 Bargaining Power of Suppliers
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1.5.4 Threat of Substitutes
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1.5.5 Intensity of Competitive Rivalry
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1.6 Insights into Technological Advancements in the Industry
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1.7 Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Platform
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2.1.1 Mobile application
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2.1.2 Website
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2.2 By Mode of Booking
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2.2.1 Third party online portals
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2.2.2 Direct / captive portals
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China Online Accommodation Market Size FAQs
What is the current China Online Accommodation Market size?
The China Online Accommodation Market is projected to register a CAGR of greater than 5.20% during the forecast period (2024-2029)
Who are the key players in China Online Accommodation Market?
Meituan.com, Qunar.com, Ctrip (Trip.com), Fliggy and eLong are the major companies operating in the China Online Accommodation Market.
