China Micronutrient Fertilizer Market Size
Icons | Lable | Value |
---|---|---|
Study Period | 2017 - 2030 | |
Market Size (2024) | USD 577.5 Million | |
Market Size (2030) | USD 866.1 Million | |
Largest Share by Product | Copper | |
CAGR (2024 - 2030) | 6.99 % | |
Fastest Growing by Product | Molybdenum | |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
China Micronutrient Fertilizer Market Analysis
The China Micronutrient Fertilizer Market size is estimated at 577.5 million USD in 2024, and is expected to reach 866.1 million USD by 2030, growing at a CAGR of 6.99% during the forecast period (2024-2030).
577.5 Million
Market Size in 2024 (USD)
866.1 Million
Market Size in 2030 (USD)
7.29 %
CAGR (2017-2023)
6.99 %
CAGR (2024-2030)
Largest Segment by Type
30.71 %
value share, Copper, 2023
Rise in copper deficiency in soils like sandy, chalky, tilled soils and organic soils and need of copper in enzymatic activities resulting in higher copper fertilization
Fastest Growing Type
7.96 %
Projected CAGR, Molybdenum, 2024-2030
Mo significance in crop production and predomint deficiency in mass crop production areas such as Eastern China, Central China, and Southern China, and the Yangtze River Basin
Largest Segment by Crop Type
70.13 %
value share, Field Crops, 2023
Arising micronutrient deficiencies with adoption of intensive and monocultural practices and rise in cereal cultivation making filed crops fertilizers consumption more
Largest segment by Application Mode
95.30 %
value share, Soil, 2023
Applying micronutrients thorugh soils in major crops like paddy and maize results in nutrient balance, high quality and consistent yields lead to soil mode utilization more
Leading Market Player
17.89 %
market share, Yara International ASA, 2022
Yara leading the market with offering all the micronutrients for wide range crops under its popular brands include Yara Mole, Yarawit, Yara Ruijia, and Yara Terong
The rising requirement of micronutrients to enhance the productivity may boost the growth of the market
- Micronutrient deficiency in soils is a widespread problem across the country. Some of the micronutrients are abundant on the earth's crust due to their immobile nature. They cause micronutrient deficiencies in crops.
- Copper is the common micronutrient fertilizer used in crop production in the country. It accounted for about 27.6% of the total micronutrient fertilizer market value in 2022. One of the micronutrients that plants require in small amounts is copper (Cu). It is necessary for photosynthesis, essential for plant respiration, and helps the plant metabolize proteins and carbohydrates. Copper enhances the color of vegetables as well as the color of flowers and plays a key role in protein formation.
- Most of the soils in China have an adequate amount of copper. However, in vegetable crops, the average copper nutrient application rate was 0.2% higher than the average copper application rate in field crops in 2022. Because copper is an immobile element in plants, symptoms of copper deficiency appear first in the plant's younger sections.
- Zinc is the most consumed micronutrient in the country, accounting for the second largest market share by the value of 25.49% in 2022. Zinc is needed in very small amounts by plants. The normal concentration of Zn in most plants is between 20 to 100 ppm. However, this small amount of Zn plays a key role in plants as an enzyme co-factor and a structural component in proteins.
- Due to factors like the requirement for increased productivity and output, as well as the necessity to maintain food and nutritional security for the area's constantly expanding population, the market may expand during 2023-2030 with a CAGR of 6.9%, and the emergence of advanced fertilizers may also contribute to micronutrient consumption.
China Micronutrient Fertilizer Market Trends
The expansion of the cultivation area is driven by increasing demand for food and the country's goal to achieve self-sufficiency in staple food
- China's cultivation area for field crops expanded marginally from 126.6 million ha in 2018 to 127.8 million ha in 2022, representing 70.8% of the total cultivated land. In 2022, Corn dominated the field crop landscape, commanding a 34.2% share, trailed by rice at 23.6% and wheat at 18.3%. This increase in cultivation area is poised to drive up fertilizer demand in the nation.
- China's field crop calendar revolves around two seasons: spring/summer (April-September) and winter. Spring crops encompass early corn, early rice, early wheat, and cotton, while winter crops center around winter wheat and rapeseed. Yet, it's rice and corn that take the spotlight, contributing to a third of China's grain output. As the world's leading rice producer, China dedicated 30 million hectares to rice farming in 2022, yielding a bountiful 210 million tons. Key rice-growing regions span Heilongjiang, Hunan, Jiangxi, Hubei, Jiangsu, Sichuan, Guangxi, Guangdong, and Yunan. Looking at corn, China was set to produce 277.2 million tons in 2022-2023, a 4.6 million ton surge from the previous year, buoyed by a robust harvest. The Northeast provinces of Heilongjiang, Jilin, and Inner Mongolia stand out as the corn powerhouses.
- While spring dominates China's cropping season, it grapples with heat spikes in June and July. Rice, a dietary staple for millions, bears the brunt. These scorching temperatures, coupled with meager rainfall, exacerbate mineral depletion in the soil, necessitating higher fertilizer application. Such arid conditions can also curtail crop yields.
In China, rapeseed or canola is applied with large amounts of micronutrients compared to other field crops
- Micronutrients play a vital role in crop nutrition and growth, and their deficiency significantly impacts yields. Field crops typically receive an average application rate of 5.2 kg/hectare for micronutrient fertilizers. Among these, manganese takes the lead, with an application rate of 9.8 kg/hectare in 2022, despite being the eleventh most abundant micronutrient in the earth's crust. However, when the soil pH reaches seven or higher, chemical and microbial oxidation occur, leading to the immobilization of plant-available Mn2+. This, in turn, triggers manganese deficiency in plants.
- Following manganese, copper took the market lead with an application rate of 7.3 kg/hectare, trailed by zinc at 4.1 kg/hectare, and iron at 3.3 kg/hectare in 2022.
- In China, rapeseed or canola stands out for its higher micronutrient application rates compared to other field crops. It receives an average of 10.79 kg/hectare of micronutrient fertilizers, given the significant impact of micronutrient deficiency on oil yield. Notably, foliar application of manganese and molybdenum has shown a 1% increase in oil content in the seeds.
- Micronutrient deficiencies in soil can arise from excessive phosphate fertilization and other natural factors. Phosphate, in particular, can limit the availability of iron, zinc, and copper to crops. In China, a strategy was adopted to enhance field crop yields by reducing phosphate fertilization while simultaneously increasing zinc fertilization.
- Optimally applying micronutrient fertilizers can enhance plant efficiency in absorbing primary nutrients from the soil, thereby reducing the overall fertilizer requirement in vegetable crops.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The growing interest in fruit and vegetable cultivation due to better market opportunities
- In China, irrigated croplands occupy a major portion, constituting about half of the total cropland area
- According to Chinese Ministry of Agriculture, over 48.6 million hectares of soil in China exhibit deficiencies in zinc and manganese
China Micronutrient Fertilizer Industry Overview
The China Micronutrient Fertilizer Market is fragmented, with the top five companies occupying 29.75%. The major players in this market are Coromandel International Ltd., Hebei Monband Water Soluble Fertilizer Co. Ltd, ICL Group Ltd, Sociedad Quimica y Minera de Chile SA and Yara International ASA (sorted alphabetically).
China Micronutrient Fertilizer Market Leaders
Coromandel International Ltd.
Hebei Monband Water Soluble Fertilizer Co. Ltd
ICL Group Ltd
Sociedad Quimica y Minera de Chile SA
Yara International ASA
Other important companies include Grupa Azoty S.A. (Compo Expert), Haifa Group.
*Disclaimer: Major Players sorted in alphabetical order.
China Micronutrient Fertilizer Market News
- February 2019: Haifa Group announced the opening of a new trading company in China. The establishment of the new Haifa subsidiary in China will enable the group to significantly expand its offerings to China agriculture sector.
- November 2018: ICL Fertilizers developed a new line of premium fertilizers that help farmers feed their crops precisely. Polysulphate, ICLPotashpluS, and ICLPKpluS are manufactured from polyhalite, a mineral extracted at the ICL mine in Boulby, United Kingdom, to meet the agricultural need for balanced, targeted nutrition.
- July 2018: Haifa Group introduced a novel range of coated micronutrients, enabling an all-season complete nutrition. Based on Multicote™ technology, the coated micronutrients provide your crops with all the benefits of controlled-release nutrition.
Free with this Report
Along with the report, We also offer a comprehensive and exhaustive data pack with 25+ graphs on area under cultivation and average application rate per hectare. The data pack includes Globe, North America, Europe, Asia-Pacific, South America, and Africa.
China Micronutrient Fertilizer Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Acreage Of Major Crop Types
2.1.1. Field Crops
2.1.2. Horticultural Crops
2.2. Average Nutrient Application Rates
2.2.1. Micronutrients
2.2.1.1. Field Crops
2.2.1.2. Horticultural Crops
2.3. Agricultural Land Equipped For Irrigation
2.4. Regulatory Framework
2.5. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
3.1. Product
3.1.1. Boron
3.1.2. Copper
3.1.3. Iron
3.1.4. Manganese
3.1.5. Molybdenum
3.1.6. Zinc
3.1.7. Others
3.2. Application Mode
3.2.1. Fertigation
3.2.2. Foliar
3.2.3. Soil
3.3. Crop Type
3.3.1. Field Crops
3.3.2. Horticultural Crops
3.3.3. Turf & Ornamental
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Coromandel International Ltd.
4.4.2. Grupa Azoty S.A. (Compo Expert)
4.4.3. Haifa Group
4.4.4. Hebei Monband Water Soluble Fertilizer Co. Ltd
4.4.5. ICL Group Ltd
4.4.6. Sociedad Quimica y Minera de Chile SA
4.4.7. Yara International ASA
5. KEY STRATEGIC QUESTIONS FOR FERTILIZER CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- CULTIVATION OF FIELD CROPS IN HECTARE, CHINA, 2017 - 2022
- Figure 2:
- CULTIVATION OF HORTICULTURAL CROPS IN HECTARE, CHINA, 2017 - 2022
- Figure 3:
- CONSUMPTION OF MICRONUTRIENTS BY FIELD CROPS IN KG/HECTARE, CHINA, 2022
- Figure 4:
- CONSUMPTION OF MICRONUTRIENTS BY HORTICULTURAL CROPS IN KG/HECTARE, CHINA, 2022
- Figure 5:
- AGRICULTURAL LAND EQUIPPED FOR IRRIGATION IN HECTARE, CHINA, 2022
- Figure 6:
- MICRONUTRIENTS FERTILIZER CONSUMPTION IN METRIC TON, CHINA, 2017 - 2030
- Figure 7:
- MICRONUTRIENTS FERTILIZER CONSUMPTION IN USD, CHINA, 2017 - 2030
- Figure 8:
- FERTILIZER CONSUMPTION BY MICRONUTRIENTS IN METRIC TON, CHINA, 2017 - 2030
- Figure 9:
- FERTILIZER CONSUMPTION BY MICRONUTRIENTS IN USD, CHINA, 2017 - 2030
- Figure 10:
- FERTILIZER CONSUMPTION VOLUME BY MICRONUTRIENTS IN %, CHINA, 2017 VS 2023 VS 2030
- Figure 11:
- FERTILIZER CONSUMPTION VALUE BY MICRONUTRIENTS IN %, CHINA, 2017 VS 2023 VS 2030
- Figure 12:
- BORON FERTILIZER CONSUMPTION IN METRIC TON, CHINA, 2017 - 2030
- Figure 13:
- BORON FERTILIZER CONSUMPTION IN USD, CHINA, 2017 - 2030
- Figure 14:
- BORON FERTILIZER CONSUMPTION VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 15:
- COPPER FERTILIZER CONSUMPTION IN METRIC TON, CHINA, 2017 - 2030
- Figure 16:
- COPPER FERTILIZER CONSUMPTION IN USD, CHINA, 2017 - 2030
- Figure 17:
- COPPER FERTILIZER CONSUMPTION VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 18:
- IRON FERTILIZER CONSUMPTION IN METRIC TON, CHINA, 2017 - 2030
- Figure 19:
- IRON FERTILIZER CONSUMPTION IN USD, CHINA, 2017 - 2030
- Figure 20:
- IRON FERTILIZER CONSUMPTION VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 21:
- MANGANESE FERTILIZER CONSUMPTION IN METRIC TON, CHINA, 2017 - 2030
- Figure 22:
- MANGANESE FERTILIZER CONSUMPTION IN USD, CHINA, 2017 - 2030
- Figure 23:
- MANGANESE FERTILIZER CONSUMPTION VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 24:
- MOLYBDENUM FERTILIZER CONSUMPTION IN METRIC TON, CHINA, 2017 - 2030
- Figure 25:
- MOLYBDENUM FERTILIZER CONSUMPTION IN USD, CHINA, 2017 - 2030
- Figure 26:
- MOLYBDENUM FERTILIZER CONSUMPTION VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 27:
- ZINC FERTILIZER CONSUMPTION IN METRIC TON, CHINA, 2017 - 2030
- Figure 28:
- ZINC FERTILIZER CONSUMPTION IN USD, CHINA, 2017 - 2030
- Figure 29:
- ZINC FERTILIZER CONSUMPTION VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 30:
- OTHERS FERTILIZER CONSUMPTION IN METRIC TON, CHINA, 2017 - 2030
- Figure 31:
- OTHERS FERTILIZER CONSUMPTION IN USD, CHINA, 2017 - 2030
- Figure 32:
- OTHERS FERTILIZER CONSUMPTION VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 33:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY APPLICATION MODE IN METRIC TON, CHINA, 2017 - 2030
- Figure 34:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY APPLICATION MODE IN USD, CHINA, 2017 - 2030
- Figure 35:
- MICRONUTRIENTS FERTILIZER CONSUMPTION VOLUME BY APPLICATION MODE IN %, CHINA, 2017 VS 2023 VS 2030
- Figure 36:
- MICRONUTRIENTS FERTILIZER CONSUMPTION VALUE BY APPLICATION MODE IN %, CHINA, 2017 VS 2023 VS 2030
- Figure 37:
- FERTIGATION APPLICATION OF MICRONUTRIENTS FERTILIZER IN METRIC TON, CHINA, 2017 - 2030
- Figure 38:
- FERTIGATION APPLICATION OF MICRONUTRIENTS FERTILIZER IN USD, CHINA, 2017 - 2030
- Figure 39:
- FERTIGATION APPLICATION OF MICRONUTRIENTS FERTILIZER IN VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 40:
- FOLIAR APPLICATION OF MICRONUTRIENTS FERTILIZER IN METRIC TON, CHINA, 2017 - 2030
- Figure 41:
- FOLIAR APPLICATION OF MICRONUTRIENTS FERTILIZER IN USD, CHINA, 2017 - 2030
- Figure 42:
- FOLIAR APPLICATION OF MICRONUTRIENTS FERTILIZER IN VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 43:
- SOIL APPLICATION OF MICRONUTRIENTS FERTILIZER IN METRIC TON, CHINA, 2017 - 2030
- Figure 44:
- SOIL APPLICATION OF MICRONUTRIENTS FERTILIZER IN USD, CHINA, 2017 - 2030
- Figure 45:
- SOIL APPLICATION OF MICRONUTRIENTS FERTILIZER IN VALUE BY CROP TYPE IN %, CHINA, 2023 VS 2030
- Figure 46:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY CROP TYPE IN METRIC TON, CHINA, 2017 - 2030
- Figure 47:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY CROP TYPE IN USD, CHINA, 2017 - 2030
- Figure 48:
- MICRONUTRIENTS FERTILIZER CONSUMPTION VOLUME BY CROP TYPE IN %, CHINA, 2017 VS 2023 VS 2030
- Figure 49:
- MICRONUTRIENTS FERTILIZER CONSUMPTION VALUE BY CROP TYPE IN %, CHINA, 2017 VS 2023 VS 2030
- Figure 50:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY FIELD CROPS IN METRIC TON, CHINA, 2017 - 2030
- Figure 51:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY FIELD CROPS IN USD, CHINA, 2017 - 2030
- Figure 52:
- MICRONUTRIENTS FERTILIZER CONSUMPTION VALUE BY PRODUCT IN %, CHINA, 2023 VS 2030
- Figure 53:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY HORTICULTURAL CROPS IN METRIC TON, CHINA, 2017 - 2030
- Figure 54:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY HORTICULTURAL CROPS IN USD, CHINA, 2017 - 2030
- Figure 55:
- MICRONUTRIENTS FERTILIZER CONSUMPTION VALUE BY PRODUCT IN %, CHINA, 2023 VS 2030
- Figure 56:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY TURF & ORNAMENTAL IN METRIC TON, CHINA, 2017 - 2030
- Figure 57:
- MICRONUTRIENTS FERTILIZER CONSUMPTION BY TURF & ORNAMENTAL IN USD, CHINA, 2017 - 2030
- Figure 58:
- MICRONUTRIENTS FERTILIZER CONSUMPTION VALUE BY PRODUCT IN %, CHINA, 2023 VS 2030
- Figure 59:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, CHINA, 2017 - 2030
- Figure 60:
- CHINA MICRONUTRIENT FERTILIZER MARKET, MOST ADOPTED STRATEGIES, 2018 - 2021
- Figure 61:
- MARKET SHARE OF MAJOR PLAYERS IN %, CHINA, 2022
China Micronutrient Fertilizer Industry Segmentation
Boron, Copper, Iron, Manganese, Molybdenum, Zinc, Others are covered as segments by Product. Fertigation, Foliar, Soil are covered as segments by Application Mode. Field Crops, Horticultural Crops, Turf & Ornamental are covered as segments by Crop Type.
- Micronutrient deficiency in soils is a widespread problem across the country. Some of the micronutrients are abundant on the earth's crust due to their immobile nature. They cause micronutrient deficiencies in crops.
- Copper is the common micronutrient fertilizer used in crop production in the country. It accounted for about 27.6% of the total micronutrient fertilizer market value in 2022. One of the micronutrients that plants require in small amounts is copper (Cu). It is necessary for photosynthesis, essential for plant respiration, and helps the plant metabolize proteins and carbohydrates. Copper enhances the color of vegetables as well as the color of flowers and plays a key role in protein formation.
- Most of the soils in China have an adequate amount of copper. However, in vegetable crops, the average copper nutrient application rate was 0.2% higher than the average copper application rate in field crops in 2022. Because copper is an immobile element in plants, symptoms of copper deficiency appear first in the plant's younger sections.
- Zinc is the most consumed micronutrient in the country, accounting for the second largest market share by the value of 25.49% in 2022. Zinc is needed in very small amounts by plants. The normal concentration of Zn in most plants is between 20 to 100 ppm. However, this small amount of Zn plays a key role in plants as an enzyme co-factor and a structural component in proteins.
- Due to factors like the requirement for increased productivity and output, as well as the necessity to maintain food and nutritional security for the area's constantly expanding population, the market may expand during 2023-2030 with a CAGR of 6.9%, and the emergence of advanced fertilizers may also contribute to micronutrient consumption.
Product | |
Boron | |
Copper | |
Iron | |
Manganese | |
Molybdenum | |
Zinc | |
Others |
Application Mode | |
Fertigation | |
Foliar | |
Soil |
Crop Type | |
Field Crops | |
Horticultural Crops | |
Turf & Ornamental |
Market Definition
- MARKET ESTIMATION LEVEL - Market Estimations for various types of fertilizers has been done at the product-level and not at the nutrient-level.
- NUTRIENT TYPES COVERED - Micronutients: Zn, Mn, Cu, Fe, Mo, B, and Others
- AVERAGE NUTRIENT APPLICATION RATE - This refers to the average volume of nutrient consumed per hectare of farmland in each country.
- CROP TYPES COVERED - Field Crops: Cereals, Pulses, Oilseeds, and Fiber Crops Horticulture: Fruits, Vegetables, Plantation Crops and Spices, Turf Grass and Ornamentals
Keyword | Definition |
---|---|
Fertilizer | Chemical substance applied to crops to ensure nutritional requirements, available in various forms such as granules, powders, liquid, water soluble, etc. |
Specialty Fertilizer | Used for enhanced efficiency and nutrient availability applied through soil, foliar, and fertigation. Includes CRF, SRF, liquid fertilizer, and water soluble fertilizers. |
Controlled-Release Fertilizers (CRF) | Coated with materials such as polymer, polymer-sulfur, and other materials such as resins to ensure nutrient availability to the crop for its entire life cycle. |
Slow-Release Fertilizers (SRF) | Coated with materials such as sulfur, neem, etc., to ensure nutrient availability to the crop for a longer period. |
Foliar Fertilizers | Consist of both liquid and water soluble fertilizers applied through foliar application. |
Water-Soluble Fertilizers | Available in various forms including liquid, powder, etc., used in foliar and fertigation mode of fertilizer application. |
Fertigation | Fertilizers applied through different irrigation systems such as drip irrigation, micro irrigation, sprinkler irrigation, etc. |
Anhydrous Ammonia | Used as fertilizer, directly injected into the soil, available in gaseous liquid form. |
Single Super Phosphate (SSP) | Phosphorus fertilizer containing only phosphorus which has lesser than or equal to 35%. |
Triple Super Phosphate (TSP) | Phosphorus fertilizer containing only phosphorus greater than 35%. |
Enhanced Efficiency Fertilizers | Fertilizers coated or treated with additional layers of various ingredients to make it more efficient compared to other fertilizers. |
Conventional Fertilizer | Fertilizers applied to crops through traditional methods including broadcasting, row placement, ploughing soil placement, etc. |
Chelated Micronutrients | Micronutrient fertilizers coated with chelating agents such as EDTA, EDDHA, DTPA, HEDTA, etc. |
Liquid Fertilizers | Available in liquid form, majorly used for application of fertilizers to crops through foliar and fertigation. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms