China Textile Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

China Home Textile Market Analysis

The China Home Textiles Market size is estimated at USD 59.90 billion in 2025, and is expected to reach USD 85.40 billion by 2030, at a CAGR of 7.35% during the forecast period (2025-2030).

China's home textile industry has evolved into a sophisticated sector characterized by extensive technological integration across the entire value chain, from raw material sourcing to retail operations. The industry has witnessed significant advancements in smart manufacturing capabilities, with companies implementing intelligent systems in key operational areas, including design, research and development, dyeing, processing, and logistics. This technological transformation has notably enhanced production efficiency and service delivery, with major manufacturers introducing smart plants, automated logistics systems, and digitalized retail outlets to optimize operations and improve customer experience.

The market landscape is experiencing a notable shift in consumer preferences, with an increasing emphasis on sustainable and natural materials. Chinese consumers are demonstrating a strong inclination towards organic raw materials and environmentally conscious products, particularly favoring natural fibers like cotton, wool, and bamboo over synthetic alternatives. The industry has responded by expanding its eco-friendly product offerings, with manufacturers investing in sustainable production methods and developing innovative natural fiber combinations to meet this growing demand while maintaining product durability and comfort.

Distribution channels are undergoing significant transformation, with the Asia-Pacific region, including China, accounting for approximately 45% of the global home textile market. The retail landscape is characterized by a multi-channel approach, with traditional specialty stores coexisting alongside rapidly growing e-commerce platforms. Major industrial clusters have emerged in strategic locations, including Guangdong Province, Shanghai, Nantong in Jiangsu Province, Zhejiang Province, and Shandong Province, creating efficient manufacturing and distribution networks that serve both domestic and international markets.

The industry is witnessing a surge in customization and premium product offerings, reflecting the sophistication of Chinese consumers who increasingly seek personalized home textile solutions. Manufacturers are investing in advanced design capabilities and flexible production systems to offer customized products across various categories, including bedding, bath linens, and decorative textiles. This trend is particularly evident in urban markets where consumers are willing to pay premium prices for unique, high-quality home furnishing textile products that reflect their individual style preferences and lifestyle needs. The market has also seen the emergence of smart home textile products, incorporating innovative features such as temperature regulation, moisture management, and antibacterial properties.

China Home Textile Market Trends

Growing E-commerce Penetration and Digital Innovation

The rapid digitalization of China's retail landscape has emerged as a fundamental driver for the home textile market, with online shopping penetration reaching 79.1% by December 2020. The market has witnessed a transformative shift in consumer purchasing behavior, supported by over 710 million online shoppers who increasingly prefer digital platforms for home textile purchases. This digital transformation has been further accelerated by innovative technologies like virtual reality shopping experiences and live stream shopping events, allowing consumers to explore and evaluate home decor textile products in immersive digital environments before making purchase decisions.

The integration of advanced digital payment systems and the development of sophisticated logistics networks have created a seamless online shopping experience for home furnishing fabric products. Major e-commerce platforms like Tmall, JD.com, and VIP.com have established dedicated home textile sections, offering consumers access to a wide range of products and brands. The emergence of personalized customization platforms has also enabled direct communication between consumers and designers, allowing for tailored home textile solutions that meet specific customer preferences and requirements.

Evolution of Retail Distribution Networks

The transformation of China's retail landscape has been marked by the significant expansion of specialty stores, with the country recording 139,139 specialty retail stores by 2019, representing substantial growth in organized retail channels. This expansion has been characterized by the development of experience-focused retail formats, where retailers are establishing home experience stores that allow consumers to interact with products in realistic settings. These innovative retail concepts have become crucial in driving consumer engagement and purchase decisions in the household textile segment.

The retail evolution has also been driven by the adoption of multi-channel strategies by major home textile brands, combining physical stores with digital platforms to create an integrated shopping experience. Retailers are increasingly investing in value-added services such as made-to-measure tailoring, after-sales services, dust mite removal, regular bed linen cleaning, and home delivery services to enhance customer experience and build brand loyalty. The emergence of premium supermarkets and specialty stores in high-end locations has further contributed to market growth by catering to affluent consumers seeking quality home furnishing fabric products.

Changing Consumer Preferences and Lifestyle Patterns

The Chinese household textile market is experiencing significant growth driven by evolving consumer preferences towards premium, sustainable, and personalized products. Modern Chinese consumers are increasingly following a culture of using natural and sustainable home textiles, with a growing awareness of environmental impact and product quality. This shift is particularly evident in the preference for organic raw materials, natural fibers, and sustainable manufacturing processes, reflecting a broader trend towards conscious consumption in the home textile sector.

The market is witnessing a notable trend towards customization and premium products, particularly in urban areas where consumers are willing to invest in high-quality soft furnishing that offer both functionality and aesthetic appeal. This trend is supported by the integration of smart technology in home fabric products, catering to tech-savvy consumers seeking innovative solutions for their living spaces. The industry has responded by introducing advanced features such as temperature-regulating fabrics, anti-bacterial treatments, and smart textiles that enhance user comfort and experience while meeting the sophisticated demands of modern consumers.

Segment Analysis: By Product

Bed Linen Segment in China Home Textiles Market

The bedding textile segment dominates the China home textiles market, accounting for approximately 55% of the total market share in 2024. This segment's strong performance can be attributed to the increasing adoption of Western culture and growing consumer interest in oversized beds and mattresses. Premium and designer bedding textile products with numerous functional benefits are gaining wider acceptance and driving value gains in the market. There is increased willingness among Chinese consumers to invest in products that offer more relaxing and rejuvenating sleeping experiences, particularly focusing on allergy-free fabrics with moisture-wicking capabilities to keep the body cool and dry throughout the night. Modern bedding styles are rapidly gaining popularity in the country, with products like duvets adding a contemporary touch to bedrooms. The segment is also witnessing significant growth due to aggressive promotions by leading bed textile retailers and the increasing demand for luxury bedding products.

Remaining Segments in China Home Textiles Market

The other segments in the China home textiles market include bath linen, kitchen linen, upholstery textile, and floor coverings, each serving distinct consumer needs. The bath linen segment has established itself as a crucial component of the market, particularly driven by the increasing awareness about hygiene and the growing demand for luxury bath products. Kitchen linen products are gaining traction due to their decorative and functional properties, with consumers showing increased interest in designer kitchen textiles. The upholstery textile segment continues to evolve with technological innovations and changing consumer preferences for home décor, while the floor coverings segment maintains its presence through traditional and modern carpet designs catering to various consumer preferences. These segments collectively contribute to the market's diversity and cater to the growing demand for specialized home linen products across different applications.

Segment Analysis: By Distribution Channel

Supermarkets and Hypermarkets Segment in China Home Textiles Market

Supermarkets and hypermarkets continue to dominate the China home textiles market, commanding approximately 43% market share in 2024. These retail formats have maintained their leadership position by offering a comprehensive one-stop shopping experience for consumers, particularly in urban areas. The segment's strength lies in its ability to provide a wide range of home linen products across different price points, from basic essentials to premium offerings. Hypermarkets particularly excel in creating shopping complexes with dedicated sections for household linen, often incorporating specialty stores and restaurants to enhance the overall shopping experience. Premium supermarkets in larger cities have also started focusing on high-quality and imported home linen products to cater to affluent consumers who associate such products with elevated social status and lifestyle preferences.

Online Retailers Segment in China Home Textiles Market

The online retail segment has emerged as the most dynamic distribution channel in China's home textile market, demonstrating remarkable growth potential through 2024-2029. This channel's rapid expansion is driven by the increasing adoption of e-commerce platforms and the growing comfort of Chinese consumers with digital shopping experiences. Major e-commerce players like Tmall.com, JD.com, and VIP.com have revolutionized the household linen shopping experience by offering extensive product selections, competitive pricing, and convenient delivery options. The segment's growth is further supported by the integration of advanced technologies such as virtual reality shopping experiences and live streaming events, which allow consumers to better visualize and understand products before purchase. The rise of mobile shopping and the development of sophisticated payment systems have also contributed to the segment's accelerated growth trajectory.

Remaining Segments in China Home Textiles Distribution Channel

Specialty stores and other distribution channels complete the market landscape for home textiles distribution in China. Specialty stores maintain their significance by offering personalized customer service, expert product knowledge, and curated collections that cater to specific consumer preferences. These stores often differentiate themselves through value-added services such as custom sizing, professional installation, and after-sales support. The other distribution channels, including direct selling and wholesale markets, serve specific market niches and provide alternative purchasing options for consumers. Notable wholesale markets like the China Dieshiqiao International Home Textile City play a crucial role in bulk purchases and business-to-business transactions, while direct selling channels leverage social media and personal networks to reach consumers.