Market Share of China Gaming Headsets Industry
The Chinese gaming headsets market is characterized by intense competition due to the presence of numerous small and large players. The market exhibits moderate concentration, with major players implementing strategies such as product and service innovation, and engaging in mergers and acquisitions. These approaches are designed to maintain a competitive advantage and expand their market reach.
- May 2024: Steelseries recently unveiled its latest offering, the Arctis Nova 5 wireless gaming headset, priced at USD 129.99. This was USD 50 cheaper than its counterpart, the Nova 7. Steelseries headset to offer on-the-fly Sonar audio presets specifically tailored for the PS5 and Xbox Series X|S gaming consoles. The Arctis Nova 5 is seamlessly integrated with Steelseries' new mobile app. This app, akin to the Sonar software for PCs, empowered PS5 and Xbox gamers to select audio presets.
- April 2024: Razer announced that its mid-range gaming headset, the BlackShark V2 Pro, had models available for PlayStation and Xbox consoles. Previously, the Razer BlackShark V2 Pro had one PC-compatible model. The brand introduced versions for PlayStation and Xbox, priced at USD 199.99. It is important to note that the PlayStation version was not multiplatform, while the Xbox version worked across its native systems, including PS5 and PS4.
China Gaming Headsets Market Leaders
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Razer Inc.
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Logitech International SA
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SteelSeries
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Audio-Technica Ltd.
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Sony Interactive Entertainment
*Disclaimer: Major Players sorted in no particular order