Market Trends of China Food Colorants Industry
This section covers the major market trends shaping the China Food Colorants Market according to our research experts:
Growing Demand For Natural Ingrdients
The total number of product launches with natural ingredients has increased more than double, especially with natural colors. The unceasing innovation and developments in the colors market have been tapping the emerging food and beverage industries. Vegan flavors, for instance, have emerged as a boon for businesses dedicating operations for vegan products. Ready meals& Side Dishes and Snacks are the leading categories with Natural Colors in China for the past six years, followed by Sauces & Seasonings. Moreover, the rising vegan population in the country, remain the primary factor boosting the market studied.
Beverage Segment Holds A Prominent Share
The increasing application of food colors in beverages, such as flavored drinks, nutritional drinks, and soft drinks, is driving the food colorants market. Health-conscious people are paying more and more attention to functional drinks, not just drinking sugar water. At the same time, drinking scenes are constantly expanding, from focusing on supplementing energy to multiple scenes such as catering, parties, work, learning, driving, and so on. In CSD (carbonated soft drinks) and non-alcoholic beverages segments bright, vivid, and unusual colors are used to attract the younger generation looking for a different flavor.
