China E-commerce Market Share

Statistics for the 2023 & 2024 China E-commerce market share, created by Mordor Intelligence™ Industry Reports. China E-commerce share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of China E-commerce Industry

The Chinese e-commerce market is consolidated, with the presence of major players such as Alibaba Group, JD.com, and Pinduoduo Inc. These market players hold a significant share of the market. The regional companies are increasing their market presence by introducing new payment systems and entering into strategic partnerships or acquisitions.

  • June 2024: JD.com, a global e-commerce leader and retailer, unveiled a strategic alliance with Inditex, a player in global fashion. This collaboration aims to launch the flagship store for Inditex’s renowned fashion label, Massimo Dutti, on JD.com’s platform. This move by Inditex aims to tap into China's expansive digital consumer base. The store showcases an extensive range of products, including nearly 1,000 items, across apparel, accessories, and exclusive offerings tailored for JD's clientele.
  • May 2024: The French luxury conglomerate LVMH enhanced its collaboration with Alibaba, tapping into its advanced cloud and artificial intelligence capabilities. This move aimed to bolster LVMH's footprint in the Chinese market. The alliance focused on enhancing their online shopping experiences while simultaneously investing in increasingly sophisticated brick-and-mortar retail outlets.

China E-commerce Market Leaders

  1. JD.com

  2. Pinduoduo Inc

  3. Suning.com

  4. Alibaba Group

  5. Vipshop Holdings Ltd

*Disclaimer: Major Players sorted in no particular order

China E-Commerce Market Concentration

China E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)