China Coffee Market - Growth, Trends and Forecasts (2019-2024)

China Coffee Market is segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee and Coffee Pods and Capsules) and by Distribution Channel (On-trade and Off-trade)

Market Snapshot

snapshot
Study Period:

2016-2024

Base Year:

2018

CAGR% (2019-2024):

10.15%

Key Players:

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Market Overview

China coffee market is projected to grow at a CAGR of 10.15% during the forecast period of (2019-2024)

  • The quality, efficiency, and diverse choices offered in the instant, whole bean, and single-serve coffee are responsible for the growth witnessed in the coffee market in China.
  • Coffee, among all beverages, records a high consumption rate by volume. High demand for coffee in China is one of the factors contributing to the growth of the market studied in the region. Features, such as one-time-use and easy disposability of coffee, when used in the form of pods and capsules, are propelling the popularity of coffee.
  • The instant coffee segment dominates the Chinese coffee market. The major share is held by the instant coffee segment in the retail coffee market. The retail coffee market has a large number of instant coffee products in China.

Scope of the Report

The market study of china coffee is available for whole-bean, ground coffee, instant coffee and coffee pods and capsules. By distribution channel, the market is segmented as on-trade and off trade. Off-trade segmented is further distributed as supermarket/hypermarket, convenience stores, specialist retailers and others.

By Product Type
Whole-Bean
Ground Coffee
Instant Coffee
Coffee Pods and Capsules
By Distribution Channel
On-trade
Off-trade
Supermarket/Hypermarket
Convenience Stores
Specialist Retailers
Others

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Key Market Trends

High Demand for Coffee Pods and Capsules

The quality, efficiency, and diverse choices offered in a single serving of coffee are responsible for the growth witnessed by the coffee pods and capsules market. In China, Nestlé dominates pods sales with Nespresso and Dolce Gusto, with Lavazza, and also registering some share in recent years. Pods sales are expected to account for over half of fresh ground coffee during the forecast period, signifying that some consumers may choose to “leapfrog or skip” the standard format and directly trade up to pods. Additionally, pod coffee machines have become a cornerstone of a traditional coffee shop experience for consumers. China may continue to offer significant growth potential for coffee pods and capsules players, as new consumers are continually being attracted to support the category

trend1

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Growth of On-Trade Distribution Channel Segment

The significant increase in the demand for gourmet coffee, primarily due to the growth of specialty coffee chains has led to the growth of the coffee market. Thus, contributing to the growth of the on-trade segment of the market. Foodservice companies are following the strategy of mergers and acquisitions of Off-trade global players. This can benefit both the companies with branding and reach to the global market. However, the trade war between USA and China has led to a decrease in the sales of US-based manufacturers of coffee products as China is a prime market. For instance, The sales of McDonald’s and Starbucks have observed a decrease in the year 2018, in China as the consumers of China are turning towards local brands.

trend2

Competitive Landscape

The major players of the market are focusing on partnership, mergers and acquisitions as a strategy for the growth in China. Global players are dominating the market compared to local players.  The key players in the market are Starbucks Coffee Company, Nestle SA, and Luigi Lavazza SPA.

Major Players

  1. Starbucks Coffee Company
  2. Nestle SA
  3. Luigi Lavazza SPA
  4. Gloria Jeans
  5. JAB Holding Company

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Whole-Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Coffee Pods and Capsules

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. 5.2.2.1 Supermarket/Hypermarket

        2. 5.2.2.2 Convenience Stores

        3. 5.2.2.3 Specialist Retailers

        4. 5.2.2.4 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Starbucks Coffee Company

      2. 6.4.2 Nestle SA

      3. 6.4.3 Luigi Lavazza SPA

      4. 6.4.4 Gloria Jeans

      5. 6.4.5 JAB Holding Company

      6. 6.4.6 The Coca-Cola Company

      7. 6.4.7 The Tastle Coffee Company

      8. 6.4.8 Eight O'Clock Coffee Company

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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