Market Trends of china chocolate Industry
Effective marketing and branding campaigns, along with popularity of dark chocolate among consumers, impact the positive growth in the country
- The Chinese chocolate market, as with other Asian chocolate markets, is heavily influenced by special occasion purchases. In China, the special occasions for explosive chocolate consumption are the Chinese New Year, Qixi, Valentine's Day, or weddings.
- Packaging and nutritional content claims are the major product attributes that remain the first impression of chocolates, which determines the likelihood of purchasing chocolate confectionery in the country.
- Price is a crucial factor that influences consumer buying behavior on chocolate confectionery products in China. In 2022, 67% of consumers consider price as one of the most important factors when making a purchase decision.
- Dark chocolate remains the most preferred healthy chocolate variety in China, acquiring 61% of volume consumption in 2023. Consumer shift toward healthy snacking with the influence of rising obesity prevalence is boosting the purchase of dark chocolates in China.
