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China Chocolate Market Size

The China chocolate market is projected to experience growth over the forecast period, driven by various retail segments. The convenience store segment leads in retailing volume, while supermarkets and hypermarkets offer a diverse range of chocolate products with innovative promotions. Online retailing is the fastest-growing segment, fueled by the convenience of e-commerce platforms and an increasing number of internet users. This growth in retailing, coupled with consumer preferences for convenience and discounts, is expected to significantly influence the market size of chocolate in China.

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Market Size of china chocolate Industry

China Chocolate Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 3.65 Billion
svg icon Market Size (2030) USD 4.76 Billion
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 4.52 %
svg icon Fastest Growing by Distribution Channel Online Retail Store
svg icon Market Concentration High

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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China Chocolate Market Analysis

The China Chocolate Market size is estimated at 3.65 billion USD in 2024, and is expected to reach 4.76 billion USD by 2030, growing at a CAGR of 4.52% during the forecast period (2024-2030).

3.65 Billion

Market Size in 2024 (USD)

4.76 Billion

Market Size in 2030 (USD)

2.42 %

CAGR (2018-2023)

4.52 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

63.92 %

value share, Dark Chocolate, 2023

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Due to the health benefits and flavor profile, Dark chocolate perceives due to its greater cocoa percentage, rising health awareness is making it larger segment in the region.

Largest Segment by Distribution Channel

41.93 %

value share, Supermarket/Hypermarket, 2023

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Consumers' purchasing from supermarkets and hypermarkets is increasing with the wide offerings in stores and the expansion of shelf space for innovative chocolate products.

Fastest-growing Segment by Confectionery variant

4.78 %

Projected CAGR, Dark Chocolate, 2024-2030

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The increasing demand for low-fat and sugar-free chocolates, catalyzed by growing health consciousness among individuals, is anticipated to drive demand for Dark Chocolate.

Fastest-growing Segment by Distribution Channel

4.92 %

Projected CAGR, Online Retail Store, 2024-2030

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The ease of shopping experience through online channels and the increasing number of retailers present in this channel has become the major driver in the segment.

Leading Market Player

37.95 %

market share, Mars Incorporated, 2022

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The presence of exhaustive product offerings, along with a larger distribution network and a wider presence throughout the region, has made Mars a leading market player.

Supermarkets/hypermarkets and convenience stores collectively hold the major share of sales of chocolates among consumers due to the wide availability of products, coupled with discounts offered by them

  • In China, the overall retailing segment has maintained a growth of 3.92% in 2023 as compared to 2022. The growth is anticipated with the consumers' growing inclination for convenience shopping facilities in the market. Aspects such as rising interest in in-person shopping and demand for discount offers, etc., are likely to drive the retailing industry drastically. During the forecast period, it is estimated that the overall retailing unit in China will attain a growth of 4.64% by volume share.
  • Under the overall retailing segment, the convenience store segment is considered the largest retailing unit by volume in 2023. Some of the famous stores in China are Easy Joy, Meiyijia, uSmile, and others. By 2026, the convenience store segment in China is estimated to preserve a growth of 3.34% by volume share compared to 2025.
  • Supermarkets and hypermarkets are marked as the second-largest units in the Chinese chocolate market. These stores have a tendency to offer a wide range of chocolate products with innovative offers to their customers. It is reported that the sales volume of chocolate products in supermarkets and hypermarkets grew by 4.22% in 2022 and is anticipated to register a CAGR of 19.7% during 2026-2028 in China.
  • Online retailing or e-commerce retailing is considered the fastest-growing retailing unit in China. The e-commerce business accounted for a CAGR of 5.92% in 2023. The major aspect that is influencing the acceleration of e-commerce websites is associated with the greater convenience offered by these websites, such as home shopping, 24*7 product purchasing options, and others. In addition, the increasing number of internet users is expected to drive this industry significantly.
China Chocolate Market

China Chocolate Industry Segmentation

Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

  • In China, the overall retailing segment has maintained a growth of 3.92% in 2023 as compared to 2022. The growth is anticipated with the consumers' growing inclination for convenience shopping facilities in the market. Aspects such as rising interest in in-person shopping and demand for discount offers, etc., are likely to drive the retailing industry drastically. During the forecast period, it is estimated that the overall retailing unit in China will attain a growth of 4.64% by volume share.
  • Under the overall retailing segment, the convenience store segment is considered the largest retailing unit by volume in 2023. Some of the famous stores in China are Easy Joy, Meiyijia, uSmile, and others. By 2026, the convenience store segment in China is estimated to preserve a growth of 3.34% by volume share compared to 2025.
  • Supermarkets and hypermarkets are marked as the second-largest units in the Chinese chocolate market. These stores have a tendency to offer a wide range of chocolate products with innovative offers to their customers. It is reported that the sales volume of chocolate products in supermarkets and hypermarkets grew by 4.22% in 2022 and is anticipated to register a CAGR of 19.7% during 2026-2028 in China.
  • Online retailing or e-commerce retailing is considered the fastest-growing retailing unit in China. The e-commerce business accounted for a CAGR of 5.92% in 2023. The major aspect that is influencing the acceleration of e-commerce websites is associated with the greater convenience offered by these websites, such as home shopping, 24*7 product purchasing options, and others. In addition, the increasing number of internet users is expected to drive this industry significantly.
Confectionery Variant
Dark Chocolate
Milk and White Chocolate
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
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China Chocolate Market Size Summary

The China chocolate market is experiencing a steady expansion, driven by evolving consumer preferences and retail dynamics. The market is characterized by a growing inclination towards convenience shopping, with convenience stores emerging as the largest retailing unit by volume. Supermarkets and hypermarkets also play a significant role, offering a diverse range of chocolate products with innovative promotions. The rapid growth of online retailing is noteworthy, as e-commerce platforms provide enhanced convenience and accessibility, contributing to the market's expansion. Special occasions such as Chinese New Year and Valentine's Day significantly influence chocolate consumption, highlighting the cultural factors at play in consumer purchasing behavior.

In terms of product preferences, dark chocolate has gained popularity due to its perceived health benefits, aligning with the trend towards healthier snacking options. Price sensitivity remains a critical factor for consumers when purchasing chocolate confectionery, impacting their buying decisions. The market is fairly consolidated, with major players like Lindt & Sprüngli, Ferrero, Mars, Nestlé, and Yıldız Holding dominating the landscape. These companies continue to innovate and expand their offerings, as seen in recent product launches and limited-edition releases. The market's growth trajectory is supported by these strategic initiatives, alongside the increasing demand for chocolate products in various retail formats.

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China Chocolate Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confectionery Variant

      1. 1.1.1 Dark Chocolate

      2. 1.1.2 Milk and White Chocolate

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

China Chocolate Market Size FAQs

The China Chocolate Market size is expected to reach USD 3.65 billion in 2024 and grow at a CAGR of 4.52% to reach USD 4.76 billion by 2030.

In 2024, the China Chocolate Market size is expected to reach USD 3.65 billion.

China Chocolate Market Report Snapshots

China Chocolate Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030