Market Trends of Chile Home Appliances Industry
This section covers the major market trends shaping the Chile Home Appliances Market according to our research experts:
Innovative Kitchen Appliances Grabbing a Higher Portion of the Market
Multi-utility appliances are catching the attention of consumers more than the regular appliances, which hold limited utility. The market for kitchen appliances is growing rapidly, owing to factors, like the growing younger generation of customers, who are settling their new homes, and their increasing preferences to cook healthy foods. Customers are also giving high importance to products that hold a large capacity, with an aesthetically pleasing appearance, which occupies less space, along with the high efficiency and durability that the products hold.
Store-based Sales are Recording a Major Share of the Market
The retailing segment in the region is also changing. Although consumers are seeking a shift from buying their appliances from traditional stores and preferring online platforms, in majority of the regions, the store-based sales are still more beneficial in the market share volume. Various hypermarkets and multi-brand stores managed to score a moderate number of sales volumes in most parts of the regions, with dynamic promotional campaigns, which helped the market to score the number even during tough times. These strategies helped the market and the customers, by contributing to a noticeable market share.
