Children's Clothing Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 272.17 Million |
| Market Size (2029) | USD 353.20 Million |
| CAGR (2024 - 2029) | 5.35 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Children's Clothing Market Analysis
The Children's Wear Market size is estimated at USD 272.17 million in 2024, and is expected to reach USD 353.20 million by 2029, growing at a CAGR of 5.35% during the forecast period (2024-2029).
The children's wear market is one of the most lucrative segments in the apparel industry. The market is expected to overtake both men's and women's wear in terms of growth in retail value due to a combination of demographic, macroeconomic, and social trends, supported by sales in the category. Moreover, an increase in disposable income and a growing working population drive the market's growth. Increasing product customization, innovation, and affordable pricing of children's apparel and footwear are driving market growth worldwide.
Due to customization, innovations, brand assurance, and affordability, matching clothing is now a popular trend among both kids and parents. Celebrities in the region are promoting matching wear with their kids. Child celebrities on Instagram, Snapchat, Youtube, and many more social media sites are trying new trends in clothes that are attracting kids these days. For example, Kikiandshrads, a mother-daughter duo on Instagram, uses creative and adorable ideas to market children's clothing. Because of Instagram pages and children, the market is expected to grow in the long run.
Children's Clothing Market Trends
Social Media Influencing the Sales of Children's Wear
- In most developed and developing countries, new-generation parents often use social media sites, such as Instagram, YouTube, and Snapchat, to post photos and videos of themselves and their children in matching outfits. The trend of twinning with children gained immense popularity over recent years.
- For instance, in April 2022, in its ANYDAY collection, John Lewis launched its first "mini-me" collection. The collection bridges the gap between womenswear and childrenswear, with sixteen styles designed to complement one another.
- According to recent scientific research studies, consumers show a better recall of products endorsed by celebrities, regardless of them being true fans. Therefore, children's wear companies are adopting innovative endorsement strategies owing to changing consumer buying behavior. They are focusing on celebrity participation in campaigns and advertisements of different brands through social media channels. This, along with the increasing influence of social media, is expected to influence the market positively over the coming years.
Asia-Pacific is Expected to Hold Significant Market Share
- Asia-Pacific is likely to hold a significant market share over the forecast period, owing to a growth in the infant population, especially in developing countries like India and China. Economic growth and rising household incomes are expected to increase consumer spending on children's apparel and footwear products in the region.
- Moreover, factors such as rapid urbanization, aggressive promotional activities by manufacturers, and the development of online retailing platforms that provide a hassle-free shopping experience while offering a wide range of options to consumers, are driving the market further.
- Key players operating in the region focus on innovations to attract a broader consumer base. For instance, brands like Uniqlo incorporated features, such as non-toxic materials, ultraviolet (UV) protection, and water-repellent coatings, into their designs to ensure optimum comfort and safety for kids. Also, retailers are opening luxury boutiques to meet the increasing demand for children's luxury apparel.
- For instance, in 2022, Hyundai Department Store opened a Tom Browne Kids pop-up store in Seongnam, Gyeonggi Province, and a Baby Dior boutique in 2023 in southern Seoul's Apgujeong-dong.
Children's Clothing Industry Overview
The children's wear market is highly competitive. Some of the key players in the market include Carter's Inc., Adidas AG, Benetton Group SRL, Nike, and Dolce & Gabbana. Investments, product innovations, mergers and acquisitions, and partnerships are some of the significant strategies adopted by the key players in the children's wear market. Along with this, they are also focusing on target marketing and expanding their product offerings by launching new apparel designs to gain better positioning of products and cater to the demographic segment of consumers.
Children's Clothing Market Leaders
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Benetton Group SRL
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Carter's Inc.
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Adidas AG
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Nike Inc.
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Dolce & Gabbana Luxembourg S.à R.L.
*Disclaimer: Major Players sorted in no particular order
Children's Clothing Market News
- January 2023: Nike announced the launch of Jordan Brand's 23/7 shoe for kids, which has a step-in design comfortable for children. As per the claims, the shoe was launched in multiple colorways that are a nod to 'iconic Jordan moments and figures.
- June 2022: Carter's Inc. partnered with Super League Gaming, a top metaverse experiences, games, and content channel provider, to launch its new Roblox game, "Fashion Runway."
- March 2022: During Milan Fashion Week, United Colors of Benetton announced its plans to renovate its Corso Vittorio Emanuele location to match the brand's new store in the metaverse, which was set to open at the same time and have a similar experience atmosphere.
Children's Clothing Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Drivers
4.2 Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Apparel
5.1.2 Footwear
5.1.3 Other Product Types
5.2 Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Carter's Inc.
6.3.2 Adidas Group
6.3.3 Benetton Group SRL
6.3.4 The Gap Inc.
6.3.5 Nike Inc.
6.3.6 Mothercare PLC
6.3.7 OTB Group
6.3.8 Puma SE
6.3.9 Burberry PLC
6.3.10 Dolce & Gabbana Luxembourg S.à R.L.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Children's Clothing Industry Segmentation
Children's clothing is specially designed for play and rest using cotton, hosiery, or other comfortable fabric.
The children's wear market is segmented by type, distribution channel, and geography. By type, the market is segmented into apparel, footwear, and other product types. By distribution channel, the market is segmented into offline retail stores and online retail stores. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
For each segment, the market sizing and forecast have been done based on value (in USD million).
| Type | |
| Apparel | |
| Footwear | |
| Other Product Types |
| Distribution Channel | |
| Offline Retail Stores | |
| Online Retail Stores |
| Geography | |||||||||
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Children's Clothing Market Research FAQs
How big is the Children's Wear Market?
The Children's Wear Market size is expected to reach USD 272.17 million in 2024 and grow at a CAGR of 5.35% to reach USD 353.20 million by 2029.
What is the current Children's Wear Market size?
In 2024, the Children's Wear Market size is expected to reach USD 272.17 million.
Who are the key players in Children's Wear Market?
Benetton Group SRL, Carter's Inc., Adidas AG, Nike Inc. and Dolce & Gabbana Luxembourg S.à R.L. are the major companies operating in the Children's Wear Market.
Which is the fastest growing region in Children's Wear Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Children's Wear Market?
In 2024, the North America accounts for the largest market share in Children's Wear Market.
What years does this Children's Wear Market cover, and what was the market size in 2023?
In 2023, the Children's Wear Market size was estimated at USD 258.35 million. The report covers the Children's Wear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Children's Wear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key considerations for effective marketing of childrenswear?
The key considerations for effective marketing of childrenswear are a) Understanding parents' buying habits b) Utilizing social media platforms c) Influencer marketing potential
Children's Clothing Industry Report
The global children apparel market, including the baby clothing market, is witnessing substantial growth, fueled by demographic shifts, urbanization, and rising disposable incomes. This market, detailed in Mordor Intelligence™ Industry Reports, is segmented into formal, casual, and semi-formal wear, with casual attire leading due to its comfort and daily wear suitability. The market serves various end-users, particularly noting a strong demand in the boys' segment, though the range for girls' clothing is expanding. Trends such as matching outfits for parents and children, driven by social media, are boosting market growth. Additionally, there is an increasing demand for gender-neutral and high-quality branded apparel, shaping consumer preferences and market trends. Distribution channels include both offline and online platforms, with offline leading but online expected to surge due to its convenience and variety. The Asia Pacific region dominates this market, propelled by a growing infant population and higher expenditure on children's clothing. For a comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, download a free report PDF sample from Mordor Intelligence™ Industry Reports on the children's clothing market.
Children's Clothing Market Report Snapshots
