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Chewing Gum Market Size (2024 - 2029)

The chewing gum market is experiencing growth driven by the increasing demand for nicotine gums as consumers shift away from smoking due to health concerns. While sales of sugared chewing gums are declining, the market for sugar-free alternatives is expanding rapidly, spurred by health awareness regarding tooth decay. Manufacturers are responding to these trends by launching innovative products, including functional gums with botanical ingredients and natural components. Despite challenges posed by health concerns over harmful ingredients, the market's expansion is supported by product innovations and the introduction of new flavors.

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Market Size of Chewing Gum Industry

Chewing Gum Market Summary
Study Period 2019-2029
Base Year For Estimation 2023
CAGR 4.39 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Chewing Gum Market Major Players

*Disclaimer: Major Players sorted in no particular order

Chewing Gum Market Analysis

The chewing gum market is projected to register a CAGR of 4.39% over the coming five years.

Nicotine gums, an important part of the chewing gum market, witnessed an upsurge in demand among global consumers due to rising awareness regarding the severity of lung infection, which is higher among smokers. Smoking impairs lung function, making it harder for the body to fight off viruses and other diseases. As a result, global consumers quit smoking and shifted toward nicotine products, thus driving the demand for nicotine gums.

Sugared chewing gum sales are declining due to consumers' preference for sugar-free confectionery. However, sugar-free chewing gum is still a nascent category in most countries. Nonetheless, it is growing at a much faster rate. Rising concerns regarding tooth decay due to sugar content have encouraged manufacturers to launch a sugar-free range of products such as Wrigley's Extra Sugar Free, Wrigley's Extra White Sugar Free, Airwaves Sugar Free, and Mentos Sugar Free. Manufacturers are also launching functional gums with botanical ingredients in the market for different age groups. For instance, in June 2022, in collaboration with Givaudan, a multinational flavors and tastes group, Sweet Victory created a tasty chewing gum for children that is made from botanical-infused ingredients.

Rising concerns regarding the negative health effects of gums due to harmful ingredients, such as plastic and artificial preservatives, are expected to restrict the market’s growth. However, product innovations, such as incorporating natural ingredients and introducing new product flavors, are expected to aid the market’s growth during the forecast period. Companies, such as Peppersmith, offer 100% xylitol mints and chewing gums, primarily made from plant-based ingredients, to keep teeth healthy.

Chewing Gum Industry Segmentation

Gums are cohesive substances made with ingredients such as latex sap, which is combined with flavorings and sweeteners. Gums are designed to be chewed without being swallowed. The chewing gum market is segmented by type, distribution channel, and geography. By product type, the market is segmented into sugar-free and sugared chewing gums. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The report also provides an analysis of the emerging and established trends in North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Sugared Chewing Gums
Sugar-free Chewing Gums
Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Chewing Gum Market Size Summary

The chewing gum market is experiencing a dynamic shift, driven by evolving consumer preferences and health consciousness. The demand for nicotine gums is on the rise as more individuals seek alternatives to smoking, spurred by increased awareness of the health risks associated with tobacco use. This trend is further supported by government initiatives aimed at reducing tobacco consumption, which have bolstered the adoption of nicotine gums. Meanwhile, the market is witnessing a decline in sugared gum sales, with a growing preference for sugar-free options due to concerns over tooth decay and sugar intake. Manufacturers are responding by expanding their sugar-free product lines and introducing functional gums with botanical ingredients, catering to health-conscious consumers seeking additional benefits such as dental health and weight management.

Regionally, North America holds a significant share of the chewing gum market, driven by a shift towards sugar-free products and gums offering functional benefits. The United States, in particular, is seeing rapid growth due to increasing consumer interest in products that promote clean teeth and fresh breath. The competitive landscape is marked by the presence of major players like Mondelez International, Mars, and Perfetti Van Melle, who are innovating with new ingredients and flavors to capture a larger market share. These companies are also expanding their presence in developing markets, responding to the rising demand for sugar-free and functional chewing gums. As the market continues to evolve, product innovation and strategic regional expansion remain key focus areas for industry players.

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Chewing Gum Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Sugared Chewing Gums

      2. 2.1.2 Sugar-free Chewing Gums

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets and Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Speciality Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle-East and Africa

Chewing Gum Market Size FAQs

The Chewing Gum Market is projected to register a CAGR of 4.39% during the forecast period (2024-2029)

Mars Incorporated, Perfetti Van Melle Group BV, Grupo Arcor SA, Lotte Corporation, Mondelēz International Inc. are the major companies operating in the Chewing Gum Market.

Chewing Gum Market Report Snapshots