Market Trends of Global Cervical Pillows Industry
This section covers the major market trends shaping the Cervical Pillows Market according to our research experts:
The Standard Pillow Segment is Expected to Witness Significant Growth Over the Forecast Period
A standard cervical pillow is an orthotic device that helps in removing spasms and tensions from the spine and maintains the natural cervical lordotic curve in a resting position. Standard cervical pillows are padded with foam cushioning. Foam-based cervical pillows are modified to promote a good fit for the neck and head in a resting position. In the current market, owing to the wider penetration of the pillow and the greater acceptability, these standard pillows have been found to be replaced with many alternatives, like polyester, and in some cases, feather-based pillows. These varying structural stability and stiffness cater to the demand for a wider range of cervical disorder patients with varying preferences for pillows.
The market for standard pillows is expected to witness wider demand and growth over the forecast period owing to the factors such as the increasing prevalence of neck and back pain and technological advancements in the material and the material quality and fabrication. For instance, as per a report published by the Journal of Health Monitoring, in March 2021, titled 'Prevalence of back and neck pain in Germany. Results from the BURDEN 2020 Burden of Disease Study', a telephonic survey was conducted between October 2019 and March 2020 to validate the prevalence of back and neck pain among adults in Germany. The findings showed that 61.3% of respondents reported that they have back pain in the previous 12 months. 15.5% of respondents stated they had chronic back pain, with lower back pain being reported twice as frequently as upper back discomfort. In addition, as per the same source, 45.7% reported neck pain, and 15.6% of respondents have experienced lower and upper back pain in addition to neck pain in the last six months. Thus, the increasing prevalence of neck and back pain among the population in the country is anticipated to augment the segment growth over the forecast period.
Furthermore, many standard foam pillows sold in the global market are filled with microbeads, which helps in the uniform distribution of tension across the pillow. Additionally, technological advancements like hypoallergenic foam pillows preferred by patients with allergic responses to standard foam-based cervical pillows and the specific cervical pillows for spinal realignment are the major advances preferred by the patients.
Thus, owing to the aforementioned factors, the studied market is expected to grow over the forecast period.
North America is Expected to Dominate the Market Over the Forecast Period
North America is anticipated to hold the maximum market share during the forecast period. The major factor responsible for the growth of this region is the increase in the prevalence of the cervical disorder, coupled with rising healthcare expenditure and the growing adoption of more technologically advanced products. For instance, as per the Centers for Medicare and Medicaid Services, National Health spending (NHE) grew 9.7% to USD 4.1 trillion in 2020, or USD 12,530 per person, which accounted for 19.7% of Gross Domestic Product (GDP), in the United States. As per the same source, national health spending is projected to grow at an average annual rate of 5.4% for 2019-2028 and to reach USD 6.2 trillion by 2028. Thus, increasing health spending is expected to increase the company's activities for developing technologically advanced products for treating cervical disorders, which in turn is expected to increase the market growth over the forecast period.
The cervical spine and occipitocervical areas generally demand precise and timely treatment and may lead to life-threatening or severe disabilities if not treated timely. Due to their numerous benefits over medications and other therapies, cervical pillows are frequently used as a treatment for cervical pain due to the long-term risk connected with it.
In addition, the rising geriatric population in the region is also contributing to the growth of the studied market as they are more vulnerable to lower back pain caused by age-related wear and tear of the spinal discs, joints, and other spinal structures. For instance, according to the 2022 statistics published by the United Nations Population Fund, in the United States, a large proportion of the living population is aged 15-64 and accounts for 65% in 2022. In addition, as per the same source, 17% of the population is aged 65 years and above in 2022.
Furthermore, the rising company's focus on adopting various business strategies such as acquisitions, and product launches to withhold their position in the cervical pillows market is also contributing to the market growth. For instance, in February 2020, Alex Orthopedic, a Texas-based orthopedic manufacturer, acquired Jobri, an ergonomics product, pillow, and cushion manufacturer. With this acquisition, the company expanded its portfolio of neck and body pillows.
Thus, owing to the aforementioned factors, the studied market is expected to grow in the region over the forecast period.
