Cereal Bar Market Size
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 8.90 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Cereal Bar Market Analysis
The global cereal bar market is projected to record a CAGR of 8.9% during the next five years.
Cereal bars are being consumed as replacements for traditional breakfast. Cereal bar-producing companies offer several tailor-made products that are nutritious, beneficial for health, and delicious. The market studied is yet to reach its potential growth in developing regions, where people are not entirely aware of cereal bars and still consume traditional snack items, like biscuits and chips. Globally, cereal bars made of granola and muesli have been observing strong growth over the years, owing to their taste, nutritional value, and functionality. Cereal bars infused with organic ingredients, like dried fruits, are observed to be gaining demand during the forecast period.
Cereal bar products are also marketed as products for consumers involved in sports and workouts, owing to their muscle repair properties and low-fat/low-fiber formulation, making them easy to digest and acting as perfect workout snacks. Additionally, cereal bars claim to have a higher crude protein content when compared to other protein bars, enticing consumers to demand additional protein content in their diet. These bars enhance physical energy, nourish, and give protein along with a combination of fats, carbohydrates, minerals, and vitamins, driving the cereal bar market.
Cereal Bar Market Trends
This section covers the major market trends shaping the Cereal Bar Market according to our research experts:
Rising Demand for On-the-go and Small-portion Snacking
Nutrition bars such as cereal bars are becoming extremely popular, especially among working-class people, teenage children, people living in hostels, and bachelors.These nutrition bars offer a portable, convenient, and often healthier choice for a quick, on-the-go meal or an immediate consumption choice to stave off hunger. Additionally, granola bars are becoming prevalent among kids for lunchboxes as parents find them convenient and healthy for nutrition. Companies are launching a wide range of products crafted with delicious flavors and nutrients, especially for kids. For instance, in 2021, Israeli firm Nutritional Growth Solutions (NGS) launched a patented snack bar that contains the growth-boosting nutrients needed to fuel a child's growing body.
The availability of various types and flavors is an added factor responsible for driving the market studied. Rising demand for fiber-rich snacks and growing awareness about the benefits of cereal bars are the major factors fostering the growth of the cereal bars market. Changing lifestyles, westernization, rising demand for value-added products such as low-fat cereal bars, growth in the demand for healthy snacks in developing regions, and the ever-rising global population are important factors acting as market drivers.
North America Holds the Largest Share of the Market
The North American cereal bar market witnessed growth, owing to the consumers' need for convenient and on-the-go snack options. Further, cereal and energy bars are the most popular snacks in this region. New products, increased demand for low-fat cereal bars, the increasing popularity of on-the-go breakfasts, the changing snacking culture, and broad retail distribution that encourages both planned and impulse buying decisions may drive the market studied in North America. The United States accounts for a majority share in North America, with innovation in and availability of a wide range of products. Players such as Kellogg's, Nestle, General Mills, and Clif Bar and Co. adopt product-marketing strategies.
Cereal Bar Industry Overview
The cereal bar market has major players such as The Kellogg Company, General Mills, and Clif Bar & Company. The market has witnessed high competition from a considerable number of regional small-medium scale players. The key players in the market have been focusing on revamping their product portfolios to include products with clean labels, such as "vegan," "natural," "organic," or "free-from," to cater to the rising demand for healthy and natural products among the increasingly health-conscious consumers in the region.
Cereal Bar Market Leaders
Freedom Nutritional Products Limited
PepsiCo, Inc.
General Mills
Clif Bar & Company
The Kellogg Company
*Disclaimer: Major Players sorted in no particular order
Cereal Bar Market News
- April 2022: Mooski launched its fresh granola bar, a refrigerated bar made with soaked oats, nut butter, and dried fruit, dipped in dairy-free dark chocolate in five flavors, namely peanut butter banana, chocolate peanut crunch, wild berry, oatmeal raisin cookie, and apple cinnamon.
- October 2021: Weetabix announced the launch of a new addition to its Alpen cereal bar portfolio with new nutritional flavored oat-based blend bars. The new cereal bars, named Alpen Oat Blends, were initially available in three different types, i.e., dark chocolate orange, salted caramel, and cocoa and peanut.
- February 2021: The General Mills brand Nature Valley launched a plastic film wrapper that was confirmed as Store Drop-Off recyclable by How2Recycle for its Crunchy granola bar.
Cereal Bar Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Granola/Muesli Bars
5.1.2 Other Bars
5.2 By Distribution Channel
5.2.1 Convenience Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc.
6.3.2 The Kellogg Company
6.3.3 General Mills Inc.
6.3.4 Clif Bar & Company
6.3.5 Freedom Nutritional Products Limited
6.3.6 Sproutlife Foods Private Limited (Yoga Bar)
6.3.7 Kind LLC
6.3.8 NuGo Nutrition
6.3.9 Post Holdings
6.3.10 Simply Good Foods Co (Atkins Nutritionals Inc.)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Cereal Bar Industry Segmentation
Cereal bars are produced by pressing cereals with nuts, berries, and other ingredients. These are used as alternatives to meals as they provide essential nutrients such as iron, starch, fiber, proteins, antioxidants, phosphorus, and potassium.
The cereal bar market is segmented by product, distribution channel, and geography. The market is segmented by product type into granola/muesli bars and other bars. The market is segmented by distribution channels into convenience stores, supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Product Type | |
| Granola/Muesli Bars | |
| Other Bars |
| By Distribution Channel | |
| Convenience Stores | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Cereal Bar Market Research FAQs
What is the current Cereal Bar Market size?
The Cereal Bar Market is projected to register a CAGR of 8.90% during the forecast period (2024-2029)
Who are the key players in Cereal Bar Market?
Freedom Nutritional Products Limited, PepsiCo, Inc., General Mills, Clif Bar & Company and The Kellogg Company are the major companies operating in the Cereal Bar Market.
Which is the fastest growing region in Cereal Bar Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Cereal Bar Market?
In 2024, the North America accounts for the largest market share in Cereal Bar Market.
What years does this Cereal Bar Market cover?
The report covers the Cereal Bar Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cereal Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Cereal Bars Industry Report
Statistics for the 2024 Cereal Bars market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cereal Bars analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
