Canned Soup Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 8.53 Billion |
| Market Size (2029) | USD 10.38 Billion |
| CAGR (2024 - 2029) | 4.01 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Canned Soup Market Analysis
The Canned Soup Market size is estimated at USD 8.53 billion in 2024, and is expected to reach USD 10.38 billion by 2029, growing at a CAGR of 4.01% during the forecast period (2024-2029).
- The driving factors for canned soups include the increased shelf life of ingredients due to better usage of food preservation methods, an increase in the rate of urbanization, busy lifestyles, and a surge in demand for convenience foods, among other factors. Also, an increase in nuclear households and rising disposable incomes of households have led to changes in the food consumption habits of consumers, with convenience foods finding a major inclination among consumers.
- As a result, manufacturers are introducing innovative products to address consumer needs. For instance, in January 2022, Rex Canning Corporation launched Rex Mushroom Soup as a new entrant in the canned soup category in Malaysia. The product is a condensed soup and can be prepared quickly. The key ingredients include water, canola oil, wheat flour, button mushroom, milk powder, shitake flakes, isolated soy protein, onion powder, garlic powder, and black pepper. The company also claims that the soup has a shelf life of 36 months.
- However, the most frequent problems that have the potential to hamper the growth of the market are corrosion of packaging, excessive content of preservatives and coloring, as well as migration of materials from the packaging into the fruit, such as tin or cadmium.
Canned Soup Market Trends
Rise in Spending on Convenience Products
- The convenience food products market has been growing rapidly worldwide, with an increasing number of consumers, primarily millennials, investing nearly a third of their monthly expenditure on ready-to-eat or on-the-go snack products. Robust distribution channels have strongly augmented the sales of convenience foods, including canned soups, which are expected to continue during the forecast period.
- As soups are a part of several cuisines worldwide, canned ready-to-serve soups with various health claims, such as organic and low-sodium, have gained strong attention among the growing number of time-constrained consumers who are seeking convenient yet healthy food products. The market is primarily driven by rising expenditure on food and beverage, introducing products with longer shelf life, increasing impulse purchasing, and growing demand for convenience foods that can be prepared quickly due to a shortage of available time.
- For instance, in September 2022, Pacific Foods announced the launch of its New Organic Canned Ready-to-Serve Soups and Plant-Based Chilis. The company also claims that its reinvigorated line also features reformulated vegan and non-vegan varieties, such as Vegetable Lentils and Chicken and Wild Rice.
- The rise in the economy, growing working-class population, and evolving consumer lifestyle show a notable rise in the expenditure on convenience food products, such as canned soups.
- According to the World Bank, China had 61.61% female labor participation in 2021. These trends have made canned soups a vital part of the pantries of families worldwide. Additionally, the easy availability of canned fruits and the perception that canned soups deliver better nutritional value at cheaper costs in contrast to fresh fruits enhance the demand for canned soups.
- Younger consumers with disposable incomes are more likely to try new products (many of which are convenient food products) and have non-traditional eating habits, hence acting as major market drivers. Additionally, the new hybrid working patterns point to a larger number of canned meals being consumed at home for the foreseeable future. Therefore, all the above-mentioned points positively affect the market.
North America Emerges as the Largest Market
- The increasing instances of obesity and health awareness campaigns in regions such as North America have resulted in the demand for packaged soups that contain natural and fresh ingredients with minimum preservative content. Owing to the increasing consumption of packaged soups, the canned soup market has paved the way for key manufacturers to expand their product range by launching new flavor and taste variants and new variants concerning health claims.
- As the North American soup market is well established, the region's autonomous production capabilities have made it a potential market for foreign soup manufacturers to expand their business using different packaging techniques, including canned. Increasing product varieties, increasing consumption of health and wellness products, and active promotions by the players in the market are projected to propel the growth of the canned soup market during the forecast period.
- Furthermore, many consumers are actively seeking out products that promote sustainability, contain organic and natural ingredients, and have clean and more precise labels. As a result, manufacturers are planning to launch products that are vegan and sustainable. For instance, in December 2022, Modern Plant Based Foods' portfolio company, Kitskitchen Health Foods Inc., commenced initial R&D for premium dried and canned variations of its plant-based soups line. As per the company, the product will allow Kitskitchen to tap into the USD 2.8 billion-dollar canned soup market.
- Additionally, the region's market growth is mainly attributed to the growing investment in the canned soup industry due to the rapid economic development, changing customer dietary habits and preferences, and increasing demand for flavorful, convenient food products. Thus, driving the canned soup market across the North AAmericanregion.
Canned Soup Industry Overview
The canned soup market is fragmented due to a growing number of global and regional players accounting for a major share of the global market. The diversified product portfolio includes condensed, microwavable, ready-to-eat, and organic soups. Campbell Soup Company accounted for the largest share of the canned soup market in the base year. Over the last few years, expanding in emerging economies has helped boost the company's growth. The other key players in the market include ConAgra Foods, General Mills, Subo Foods, The Kraft Heinz Company, General Mills, Unilever, and Amy's Kitchen.
Further, the companies have been introducing new and innovative products with the inclusion of naturally derived ingredients so as to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all, as it helps in understanding the changing needs of the consumers in the market.
Canned Soup Market Leaders
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Campbell Soup Company
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General Mills Inc.
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Amy's Kitchen, Inc.
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Hains Celestial Group Inc.
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The Kraft Heinz Company
*Disclaimer: Major Players sorted in no particular order
Canned Soup Market News
- April 2023: F Whitlock & Sons announced the launch of its new range of canned soups in three flavors. The launch includes new flavors such as peri-peri chicken, Moroccan spiced carrot and lentil soup, Louisiana-style tomato, capsicum, and corn gumbo. The company also claims that the range has no artificial colors, preservatives, or flavors.
- January 2023: Heinz UK announced the launch of its most popular canned Plant-Based soup products. The launch includes vegan products such as Creamy Tomato Soup and Beanz & Sausages. The company further claims that the new products are available at Ocado and Sainsbury's.
- January 2023: Campbell Soup Company launched Chunky Ghost pepper chicken noodle soup in canned form. As per the company, Chunky's Ghost pepper chicken noodle soup is 13 times spicier than Chunky spicy chicken noodle soup while still maintaining the true savory flavor of chicken and vegetables. Each Chunky Ghost pepper chicken noodle soup can be accompanied by a cool-off kit featuring a cooling towel, fan, sweatband, and tissues.
Canned Soup Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Expenditure on Convenience Food Products
4.1.2 The Growing Trend of Vegan Food Products Drives the Market of Plant-based Canned Soup Market
4.2 Market Restraints
4.2.1 Food additives present in Canned Soup products can hinder the market growth
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Condensed
5.1.2 Ready-to-Eat
5.2 Category
5.2.1 Conventional
5.2.2 Organic
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience/Grocery Stores
5.3.3 Food Specialty Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 United Kingdom
5.4.2.3 Germany
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 South Africa
5.4.5.2 United Arab Emirates
5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Campbell Soup Company
6.3.2 General Mills Inc.
6.3.3 Hain Celestial Group Inc.
6.3.4 The Kraft Heinz Company
6.3.5 Unilever PLC
6.3.6 Amy's Kitchen Inc.
6.3.7 Baxters Food Group Limited
6.3.8 Bar Harbor Foods
6.3.9 BCI Foods Inc.
6.3.10 Sprague Foods Ltd
6.3.11 F Whitlock & Sons
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Canned Soup Industry Segmentation
Soup is a liquid food, usually served warm or hot, made of ground meat, vegetables, and liquids such as water, stock, or milk.
The canned soup market is segmented by type, category, distribution channel, and geography. Based on type, the market is segmented into condensed and ready-to-eat. Based on the category, the market is segmented into conventional and organic. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, food specialty stores, online retail stores, and other distribution channels. The study also covers the global level analysis of major regions, such as North America, Europe, Asia-Pacific, South America, the Middle East & Africa.
For each segment, the market sizing and forecasts have been done on the basis of value (USD).
| Type | |
| Condensed | |
| Ready-to-Eat |
| Category | |
| Conventional | |
| Organic |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Food Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Canned Soup Market Research FAQs
How big is the Canned Soup Market?
The Canned Soup Market size is expected to reach USD 8.53 billion in 2024 and grow at a CAGR of 4.01% to reach USD 10.38 billion by 2029.
What is the current Canned Soup Market size?
In 2024, the Canned Soup Market size is expected to reach USD 8.53 billion.
Who are the key players in Canned Soup Market?
Campbell Soup Company, General Mills Inc., Amy's Kitchen, Inc., Hains Celestial Group Inc. and The Kraft Heinz Company are the major companies operating in the Canned Soup Market.
Which is the fastest growing region in Canned Soup Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Canned Soup Market?
In 2024, the North America accounts for the largest market share in Canned Soup Market.
What years does this Canned Soup Market cover, and what was the market size in 2023?
In 2023, the Canned Soup Market size was estimated at USD 8.20 billion. The report covers the Canned Soup Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Canned Soup Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Canned Soup Industry Report
Statistics for the 2024 Canned Soup market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Canned Soup analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
