Market Trends of Canned Fruits Industry
Growing Consumer Preference Towards Fresh, Convenient Fruits Offering
The market for canned fruit has been considerably impacted by a constant increase in the consumption of fresh and minimally processed fruit. Therefore, major brand manufacturers are shifting to minimally processed fruits as product line extensions of canned fruits and repositioning and repackaging their products accordingly. To increase sales, bulk cans of fruit could be introduced and distributed through mass merchandisers and low-cost food retailers.
Manufacturers aim to increase sales of canned fruits as a healthy snack and position them as low-sugar products that the consumer will perceive as safe. According to the Centers for Disease Control and Prevention, only 10% of adults ate enough fruits or vegetables due to high cost, limited availability, and access, or perceived lack of preparation time. However, canned food is much more affordable, nutritious, with great taste, and highly convenient. Additionally, growing consumer awareness of canned fruit consumption might a key driver for the growth of canned fruit.
Asia Pacific Canned Fruits Market is the Progressing Rapidly
With the transformation of society in the Asia Pacific region, the demand for processed foods is rising. The fast-moving lifestyle and continuously increasing population is the primary reason for the inflated demand for ready-to-eat foods. Moreover, with the increasing demand for processed foods, there is a need to develop healthier solutions with sustained shelf-life. Canned fruits turn out to be the best remedy for all applications requiring fruit pieces due to their easy handling and ready-to-utilize facility. With the progressing food industry in China, the demand for canned fruits is rising for versatile applications. India is also witnessing a similar boom due to the growing inclination of people towards fruit cakes and fruit bread. The demand for canned fruits is rising, especially in the bakery industry, as the fruit bits with absorbed syrup tend to provide an undoubtedly fresh and sweet taste, contrary to fresh fruit pieces, which might turn out bitter on rare occasions.
