Cannabis-infused Edible Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 16.30 % |
| Fastest Growing Market | Europe |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Cannabis-infused Edible Products Market Analysis
The cannabis-infused edible products market size is expected to grow from USD 9.68 billion in 2023 to USD 20.60 billion by 2028, at a CAGR of 16.30% during the forecast period.
- The fact that edibles are inconspicuous and allow consumers to devour unknowingly has shifted consumer preferences from smoking to edibles. The food sector has responded to the current market trends by releasing new cannabis-based food products, which have been driven by consumer demand. So far, the most common active chemicals extracted from cannabis utilized in food are cannabidiol (CBD) and tetrahydrocannabinol (THC), which are found to exhibit therapeutic properties. The number of edibles claiming to contain cannabis has exploded in recent years. Pizza, lollipops, chocolate, morning cereal, gummy consistent items, chocolate cookies/brownies, beverages, and beef products are just some of the products infused with cannabis and claim to carry health-promoting components and thus is a novel way to incorporate cannabis chemicals into food products.
- This growing popularity has led edibles to penetrate most of the United States retail, where the state must have some specific cannabis or marijuana-regulated laws. The cannabis edibles segment in Europe is considered to be the fastest-growing category in the cannabis industry, with the likes of sub-categories such as gummies and infused drinks having witnessed a significant growth trajectory in recent years. For instance, according to the Addiction Department of Basel University, Switzerland is to become the first European country to launch a cannabis sales pilot program, namely the "Weed Care" trial program, to study the effects of cannabis legalization in September 2023, which is expected to run for 2.5 years, until March 2025. The survey will include 370 of the program's participants over the age of 18, and the participants' cannabis consumption habits, as well as their overall physical and mental health, will be monitored during the study.
- Moreover, most of the cannabis edible addresses the demand of modern consumers, where the products need to be discreet, easy to use, safe, and of accurate dosages. For instance, in March 2022, RS Group launched CAMU C Plus with Hemp, marking the debut of a vitamin C beverage blended with white grape juice, hemp extract, gamma-aminobutyric acid (GABA), camu camu extract, boasting an impressive 200% vitamin C content. Additionally, they unveiled CAMU C CBD Shot, an innovative product as the market's inaugural CBD extract-infused functional shot.
- Cannabis-infused products such as snacks and beverages are expected to become especially popular among consumers belonging to younger generations owing to the influence of social media trends on platforms such as Instagram and Facebook. This factor is expected to increase product innovations by cannabis-infused product manufacturers to increase their appeal among consumers and to gain a competitive edge in the market.
Cannabis-infused Edible Products Market Trends
More Patents and Collaborations with Micro-dosing
- The micro-dosing of cannabis in terms of edibles and beverages is likely to set some significant new heights over the coming years. People's understanding of cannabis's potential as a recreational and utilitarian food ingredient has expanded greatly as more people experiment with infused edibles.
- Many new businesses, as well as some of the biggest names in the food and drink industry, have been investigating the potential for introducing cannabinoid-infused goods in states where such sales are permitted within the previous few years. Currently, cannabis is allowed for medical use in 33 states across the globe and for individuals over 21 years of age.
- With the big names in the portfolio, such as Constellation Brands, MPX, Gfarmalabs, and Sprig, which have started their work on cannabis-infused drinks, following them, HEMP20 and THC Pharma are also moving slowly into the domain. New launches are expected from the cannabis industry over the coming years, where, at present, novel brands such as Province Brands, a Canadian Research and development company, are set to release the world's first alcohol-free beer brewed from cannabis. Firms such as HEMP20 have patented a technology on DehydraTECH that enables an increase in the internal absorption rate.
- The collaboration across the industry is massive, and brands such as Constellation and Canopy Growth are developing the market for cannabis-based beverages. On the other hand, AB InBev and Tilray have ventured into a USD 100 million venture to research cannabis-infused non-alcoholic drinks exceptionally for the Canadian Market.
North America Leads the Cannabis-infused Edibles Market
- Cannabis holds promising scope in reducing cancer-related symptoms and side effects of cancer treatment, such as nausea, vomiting, and pain. Currently, research is being conducted to safely demonstrate this functionality of cannabis and bring its use among the general population. Other potential functionalities of cannabis include benefiting heart health, substance abuse treatment, and possible extension of life in those with glioblastoma, among other factors.
- According to the Organisation for Economic Co-operation and Development (OECD) data, by the year 2028, it is expected that the market for medical cannabis in Mexico will be worth more than USD 1.3 billion. The value of the recreational cannabis market in the North American nation is projected to be close to USD 655 million.
- In addition, according to a survey for the regulation of cannabis by the Government of Canada in 2021, 7 out of 10 Canadians believe the information they find online regarding cannabis is reliable enough to help them make educated decisions, and persons who have used cannabis within the past year, this rises to about 90%.
- The percentage of Canadians aged 16 and up who reported using cannabis throughout the previous 12 months was 25% in 2020 and 26% in 2021, with the frequency of daily or practically daily use remaining essentially consistent. Teens and young adults aged 16 to 24 increased their use from 23% in 2020 to 29% in 2021. Even though smoking is still the most popular way to consume cannabis, trends towards vaping with devices like vape pens and drinking it, but its topical applications have increased since 2020, as per the survey.
- Furthermore, packaging has also played a major role in determining sales, where, on average, the packages of edibles were around 100 mg per serving with an add-on price. On the other hand, Canada is also focusing on expanding its retail sales of edibles with single servings, which constitute around 10mg of edibles. However, in Canada, the supply of edibles will be limited to begin with but will increase in the future as regulators sense the positive aspect of its usage and safety.
Cannabis-infused Edible Products Industry Overview
The global cannabis-infused edibles market is a fragmented market with the presence of various regional and global players. The major players present in the market are BellRock Brands Inc. (Dixie Elixirs), Canna River, RS Group, Village Farms International Inc., and Naturecan Ltd., among others. Product innovation is found to be the major tool used by the players to expand their offerings and, thus, gain a competitive advantage over other players.
Private-label brands hold a prominent share of the market with diversified product offerings. In the market studied, established major products that claim to be natural, organic, and involved in sustainable practices have a higher penetration across retail shelves and online channels. However, domestic players cater to the same segment with a better storyline that connects consumers and delivers experiences with the product, which is also growing.
Cannabis-infused Edible Products Market Leaders
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RS Group
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BellRock Brands Inc. (Dixie Elixirs)
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Canna River
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Village Farms International Inc.
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Naturecan Ltd
*Disclaimer: Major Players sorted in no particular order
Cannabis-infused Edible Products Market News
March 2023: Irwin Naturals Inc. introduced its new CBD 25mg Softgels in Canada, available nationwide through the Starseed Medicinal Medical Group platform. The product lineup includes various CBD and THC formulations to meet diverse consumer needs.
October 2022: Grön, a producer of cannabis-infused edibles, unveiled Pips, candy-coated chocolate infused with cannabis extract, for the Arizona cannabis market. Available in four flavors-dark chocolate, milk chocolate, peanut butter chocolate, and dark chocolate-all made with Fair Trade Certified chocolate and cannabis.
May 2022: RS Group's Lifestar launched Krill Oil Plus CBD, a CBD-infused supplement under the Well U brand. It underwent rigorous scrutiny by the Food and Drug Administration to ensure safety and quality.
December 2021: Lifestar introduced the "Multi Oil Plus - Hemp Seed Oil" dietary supplement under the Well U brand, harnessing technology and natural properties to deliver the benefits of hemp seed oil up to 6 times, offering both convenience and quality.
Cannabis-infused Edible Products Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Food
5.1.1.1 Chocolates
5.1.1.2 Gummies
5.1.1.3 Mints & Tarts
5.1.1.4 Brownies & Cookies
5.1.1.5 Other Food
5.1.2 Beverages
5.1.2.1 Energy Drinks
5.1.2.2 Fruit Juices
5.1.2.3 Herbal Tea
5.1.2.4 Other Beverages
5.1.3 Dietary Supplements
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience stores
5.2.3 Specialist stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 Japan
5.3.3.2 Australia
5.3.3.3 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 Africa
5.3.4.2 South America
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 Naturecan Ltd
6.3.2 Cannabinoid Creations
6.3.3 Hempfusion Wellness Inc.
6.3.4 Botanic Labs
6.3.5 RS Group (Lifestar)
6.3.6 Village Farms International Inc.
6.3.7 Neurogen
6.3.8 Spring Cannabis Express
6.3.9 Canna River
6.3.10 BellRock Brands Inc. (Dixie Elixirs)
6.3.11 CBDfx
6.3.12 Grön Confections (GrönCBD) LLC
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Cannabis-infused Edible Products Industry Segmentation
Cannabis-infused edible products are consumable items that contain cannabinoids, such as THC or CBD, derived from the cannabis plant. These products encompass a wide range of foods and beverages, providing an alternative way to experience the effects of cannabis, often with delayed and longer-lasting results compared to smoking or vaping.
The global cannabis-infused edible products market is segmented into product type, distribution channel, and geography. On the basis of product type, the market is segmented into food and beverages and dietary supplements. The food segment is bifurcated into chocolates, gummies, mints & tarts, brownies & cookies, and other food, and the beverages segment is further bifurcated into energy drinks, fruit juices, herbal tea, and other beverages. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist stores, online retail stores, and other distribution channels. The study also covers the global level analysis of the major regions, such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
For each segment, the market sizing and forecasts have been done on the basis of value (in USD).
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Cannabis-infused Edible Products Market Research FAQs
What is the current Cannabis Infused Edible Products Market size?
The Cannabis Infused Edible Products Market is projected to register a CAGR of 16.30% during the forecast period (2024-2029)
Who are the key players in Cannabis Infused Edible Products Market?
RS Group, BellRock Brands Inc. (Dixie Elixirs), Canna River, Village Farms International Inc. and Naturecan Ltd are the major companies operating in the Cannabis Infused Edible Products Market.
Which is the fastest growing region in Cannabis Infused Edible Products Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Cannabis Infused Edible Products Market?
In 2024, the North America accounts for the largest market share in Cannabis Infused Edible Products Market.
What years does this Cannabis Infused Edible Products Market cover?
The report covers the Cannabis Infused Edible Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cannabis Infused Edible Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Cannabis-infused Edible Products Industry Report
Statistics for the 2024 Cannabis-infused Edible Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cannabis-infused Edible Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
