Market Trends of Canada Whey Protein Industry
This section covers the major market trends shaping the Canada Whey Protein Market according to our research experts:
Growing Demand for Nutritional Baby food
The escalating demand for baby food products in particular infant formulas is paying way for whey product demand in Canada. Whey protein empties quicker from the stomach, as it stays in liquid form throughout the digestive process in a baby. There is also partially hydrolyzed 100% whey protein formula, which helps in preventing most common allergic diseases, like atopic dermatitis in infancy throughout the first year of life and up to three years of age. Among the baby care product sales volume in Canada, Infant formula ranked in second with sales volumes. Adding on Between July 1, 2020 and June 30, 2021, there was an estimated 359,533 babies born in Canada. This is an increase from 327,107 births over the corresponding period in 2000-2001, as per statcan. The above stated pointers are few factors pulling the demand for whey protein in infant formula application.
Growing Demand for Performance Nutrition and Beverages
The growing demand from the sports industry led to a significant growth of the whey protein market. At the same time, food-processing industries are using whey protein for the manufacturing of health drinks. Exercise is becoming an essential part of the day-to-day life among people, this is likely to lead to an increment in the whey protein market. Whey protein can help those who aim to reduce the appetite and add muscle mass in the body, by helping repair the muscle cells after exercise and stimulate the muscle to grow, optimally. Whey protein, with its high-protein quality-score and a high percentage of BCAAs (branched-chain amino acids), has long been popular in the exercise and fitness industry, as a muscle-building supplement.
