Market Trends of Canada Hair Care Industry
This section covers the major market trends shaping the Canada Hair Care Market according to our research experts:
Growing Demand for Organic Hair Care Products
The Canadian hair care products market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds present in hair care products. A high percentage of consumers choose one brand over others based on its natural formulation. This has enhanced the demand for safe, natural, and organic hair care products in recent times. Furthermore, anti-dandruff organic hair shampoos are expected to register robust growth over the forecast period. The demand for organic hair care products in Canada is expected to increase substantially, thus driving the market further. The key driver in the market is the desire for a presentable personal image among consumers, which also led to their awareness of personal care habits. The consumer's growing concern about their health and hygiene as a long-term investment enhanced the demand for natural or organic products across the region. Such factors compelled manufacturers to improve their product offerings in order to meet the ever-changing consumer demands. Furthermore, the increasing trend of organic concept stores among young consumers in the country is also anticipated to enhance the growth of natural and organic hair care products in the market.
Shampoo Dominates the Sales of Hair Care Products
The Canadian market has witnessed a significant rise in demand for hair care products, coupled with rising hair fall problems, which is likely to contribute to the growth of the shampoo market. Furthermore, increasing celebrity endorsements, a rise in demand for natural and organic products, ease of usage, and availability of small travel-size packs are the trends observed in the shampoo market. As a result, manufacturers are expanding their product portfolios by investing heavily in research and development, to incorporate organic/natural and clean-label ingredients in the formulation of their hair care products including shampoos to cater to the increasing consumer demand. For instance, in September 2022, Ray Civello introduced the new Back of Bottle brand's hair care line to the US and Canada. The newly launched hair care line includes 26 products made from vegan formulations, nature-based aromas, and natural ingredients. Additionally, the increasing number of people facing hair and scalp problems because of unhealthy eating habits across the country are some of the major factors expected to drive the growth of the hair shampoo segment in the hair care market.
