Canada Gluten-Free Foods & Beverages Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 541.80 Million |
| Market Size (2029) | USD 869.70 Million |
| CAGR (2024 - 2029) | 9.38 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Canada Gluten-Free Foods & Beverages Market Analysis
The Canada Gluten-Free Foods & Beverages Market size is estimated at USD 541.80 million in 2024, and is expected to reach USD 869.70 million by 2029, growing at a CAGR of 9.38% during the forecast period (2024-2029).
The Canadian gluten-free food and beverages market has transitioned from a niche market to mainstream products. The increasing prevalence of celiac disease has prompted consumer awareness and a shift toward incorporating gluten-free products into their everyday diet. According to information released by the Canadian Celiac Association (CCA) and Allergen Control Group (ACG), the increasing awareness of celiac diseases and other related immune diseases has increased the demand for gluten-free food products. According to the Canadian Celiac Association (CCA) data from 2022, 1% of Canadians are diagnosed with Celiac Disease. Bakery products such as bread, cookies, and biscuits dominate the Canadian gluten-free foods and beverages market.
Moreover, the increased availability of gluten-free products at mainstream retail outlets, such as Sobeys and Atlantic Superstore, has facilitated the market's growth. Due to urbanization and changes in lifestyle, demand for convenience food is increasing in the region. Consumers have become aware of their health and nutrition. Gluten-free food and beverages provide plenty of nutritional benefits like better digestive health, increased energy levels, and healthy diet patterns. Owing to all these benefits, consumers have shifted to a gluten-free diet. Market players are adopting new strategies to market their products. For instance, in May 2024, Lactalis, a dairy major, introduced a new line of plant-based "high protein" drinks in Canada under the brand name Enjoy. Enjoy products cater to the increasing consumer demand for plant-based options with positive health impacts, including non-GMO and gluten-free certification.
Canada Gluten-Free Foods & Beverages Market Trends
Surge in Demand for Clean Label and Free-from Food such as Gluten-free Food Products
The significant demand for organic, natural, and good-for-health products has increased the demand for gluten-free products in the Canadian market. Consumers are becoming aware of the adverse health effects of gluten-containing grains, such as wheat and barley. The rising awareness of free-from ingredients in the country has created an upsurge in the trend of gluten-free claims.
Companies are also focusing on new product development, owing to the changing market demand. For instance, in March 2024, Kraft Heinz Not Company LLC introduced the KD NotMacandCheese, the inaugural plant-based KD product. This release signifies the Canadian brand as the primary to unveil a product from the collaborative endeavor between The Kraft Heinz Company and TheNotCompany Inc. (“NotCo”). This mac n’ cheese label also debuted its inaugural gluten-free option.
Consumers are inclined toward 'clean living' with healthy dietary preferences, and gluten-free foods are perceived as mainstream lifestyle products. As a result, manufacturers are launching innovative products to cater to this potential market. They are introducing products with various label claims, such as 'gluten-free,' 'no artificial additives,' and 'reduced sugar' to benefit customers. Therefore, the above-mentioned factors are expected to benefit the market positively.
The Bakery Segment Caters to a Larger Portion of the Market
Bread and other bakery products usually contain gluten, primarily sourced from wheat, making them unsuitable for individuals following a gluten-free diet. The increasing popularity of gluten-free bread and bakery products drives the recent surge in the demand for gluten-free food. Associations like the Canadian Digestive Health Foundation (CDHF) are also playing a prominent role in maintaining the country's diet patterns, which has extended the opportunities for the gluten-free bread and bakery products market.
The association also keeps a close watch on the circulation of gluten-free products in the local market and constantly reviews the regulatory requirements surrounding the gluten-free category by keeping a close check on the purity and safety of ingredients being incorporated into the products. The different local and regional players are focused on product innovation to cater to the rising demand of consumers for gluten-free bakery products.
For instance, in June 2023, Arva Flour Mills, located in Arva, Ontario, unveiled a new line of gluten-free products, including seven offerings such as spicy carrot cake mix, bean brownie mix, and applesauce and raisin muffin mix. These items are manufactured and packaged externally at a specialized facility dedicated to gluten-free production.
Also, the rising trends of 'natural nutrition,' 'healthy living,' and 'organic products' have significantly increased the demand for whole wheat, light (low calorie), natural, and additive-free bakery products. Furthermore, the rise in demand for healthy food is driving the demand for whole wheat, gluten-free, and multigrain bakery products. The increased availability of such specialized bakery products will further aid the market's growth during the forecast period.
Canada Gluten-Free Foods & Beverages Industry Overview
The market is highly competitive, with a prominent presence of private-label brands and global brands. The market is fragmented, with many local and regional players competing with international players. PepsiCo Inc., Nestlé SA, General Mills Inc., and Conagra Brands Inc. are some of the prominent global players in the market. Regional players such as Grupo Bimbo and Kinnikinnick Foods Inc. also hold a significant share of the market.
New product launches, mergers and acquisitions, and expansions are the major strategies adopted by companies in this market. Owing to the rapidly developing nature of the market, new product innovation is the most commonly used strategy, as it helps in understanding the changing needs of consumers in the market.
Canada Gluten-Free Foods & Beverages Market Leaders
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Conagra Brands, Inc.
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Grupo Bimbo
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General Mills Inc.
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PepsiCo Inc.
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Nestlé S.A.
*Disclaimer: Major Players sorted in no particular order
Canada Gluten-Free Foods & Beverages Market News
- March 2024: Natura, based in Montreal, introduced a range of plant-based oat beverages made from 100% organic Canadian and gluten-free oats. The oat beverages are available in three flavors, Original, Vanilla, and Chocolate, and are claimed to be the only gluten-free oat drinks holding a Canadian Coeliac stamp, ensuring safety for consumers concerned about gluten.
- February 2023: NEX-XOS introduced OBAR by OMEALS, a versatile daily bar that can serve as a meal replacement or nutrition bar. NEX-XOS specializes in producing shelf-stable foods and providing contract packaging, assembly, and distribution services. The OBAR daily bars offered by NEX-XOS are nutrient-dense, plant-based, allergen-free, gluten-free, and non-GMO.
- January 2023: The Good Flour Corp. planned to develop "Patty Cakes," which are claimed to be gluten- and allergen-free protein pancake mixes designed especially for children.
- January 2022: Schar, a German company, introduced three new gluten-free options for customers that can be conveniently stored on shelves. These products include a vegan pizza crust with ready-to-add toppings and baked lactose-free baguettes that are ready-to-eat and chocolate-coated crispy twin bars. These offerings were made available in Canada through online and offline channels.
Canada Gluten-Free Foods & Beverages Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 The Increasing Prevalence of Gluten Intolerance, Coupled with the Expansion of Gluten-free Product Offerings
4.1.2 Health Benefits Associated with Gluten-free Food Products and Beverages
4.2 Market Restraints
4.2.1 High Prices of Gluten-free Food Products and Beverages
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Beverages
5.1.2 Bakery Products
5.1.3 Savory Snacks
5.1.4 Dairy and Dairy-free Food
5.1.5 Meats and Meat Substitutes
5.1.6 Other Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Online Retail Channels
5.2.3 Convenience/Grocery Stores
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestlé SA
6.3.2 General Mills Inc.
6.3.3 Conagra Brands Inc.
6.3.4 Kinnikinnick Foods Inc.
6.3.5 Grupo Bimbo
6.3.6 Bob's Red Mill Natural Foods
6.3.7 Nature's Path Foods (Envirokidz Cereals)
6.3.8 The Hain Celestial Group
6.3.9 The Kellogg's Company
6.3.10 PepsiCo Inc.
6.3.11 Riverside Natural Products (Good To Go)
6.3.12 Dainty Rice
6.3.13 NEX-XOS
6.3.14 The Good Flour Corp.
6.3.15 Ardent Mills
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Canada Gluten-Free Foods & Beverages Industry Segmentation
Gluten-free food and beverages are products, either in whole or processed form, which are free from gluten, a mixture of proteins found in wheat and related grains.
The Canadian gluten-free foods and beverages market is segmented by type and distribution channel. Based on type, the market is segmented into beverages, bakery products, savory snacks, dairy and dairy-free food, meat and meat substitutes, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, online retail channels, convenience/grocery stores, and other distribution channels.
The market sizing has been done in value (USD) for all the abovementioned segments.
| Type | |
| Beverages | |
| Bakery Products | |
| Savory Snacks | |
| Dairy and Dairy-free Food | |
| Meats and Meat Substitutes | |
| Other Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Online Retail Channels | |
| Convenience/Grocery Stores | |
| Other Distribution Channels |
Canada Gluten-Free Foods & Beverages Market Research FAQs
How big is the Canada Gluten-Free Foods & Beverages Market?
The Canada Gluten-Free Foods & Beverages Market size is expected to reach USD 541.80 million in 2024 and grow at a CAGR of 9.38% to reach USD 869.70 million by 2029.
What is the current Canada Gluten-Free Foods & Beverages Market size?
In 2024, the Canada Gluten-Free Foods & Beverages Market size is expected to reach USD 541.80 million.
Who are the key players in Canada Gluten-Free Foods & Beverages Market?
Conagra Brands, Inc., Grupo Bimbo, General Mills Inc., PepsiCo Inc. and Nestlé S.A. are the major companies operating in the Canada Gluten-Free Foods & Beverages Market.
What years does this Canada Gluten-Free Foods & Beverages Market cover, and what was the market size in 2023?
In 2023, the Canada Gluten-Free Foods & Beverages Market size was estimated at USD 490.98 million. The report covers the Canada Gluten-Free Foods & Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Canada Gluten-Free Foods & Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Canada Gluten-Free Foods & Beverages Industry Report
Statistics for the 2024 Canada Gluten-Free Foods & Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Canada Gluten-Free Foods & Beverages analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
