Canada Gift Card & Incentive Card Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Incentives Market in Canada and it is segmented based on the Card Type (E-Gift card, Physical card), by Consumer Type (Retail Consumer, Corporate Consumer) and by Distribution Channel (Online, Offline). The report offers market size and forecasts for Canada Gift Card and Incentive Market in value (USD Million) for all the above segments.

Canada Gift Card & Incentive Card Market Size

Canada Gift Card And Incentive Card Market Summary
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Canada Gift Card & Incentive Card Market Analysis

The Canada Gift Card and Incentive Card Market is expected to register a CAGR of greater than 8% during the forecast period.

Since March 2020, the nation has been under heavy lockdown owing to a coronavirus outbreak. Due to COVID-19, the socioeconomic climate was significantly damaged, which reduced the number of celebrations and gifts given. However, the pandemic had a favorable effect on e-commerce; this tendency is anticipated to continue in the upcoming quarters. In addition, the market for gift cards has benefited from this.

Gift card and incentive card sales are soaring in Canada as a result of rising millennial gift card usage, the emergence of digital gift cards, and increased e-commerce. According to the poll, Gen Z and millennial consumers are driving the gift card market in Canada. As the spending power of these demographic divisions increases, gift cards for both personal use and giving are becoming increasingly common. Additionally, across these client segments, digital gift cards are more common than physical gift cards.This is largely because more people are using smartphones through which managing digital gift cards via mobile applications and digital wallets is so easy. As a result, top gift card firms are focusing their efforts on giving these clients digital gift cards. Another emerging practise will likely contribute to the growth of the nation's gift card market: freelancers accepting gift cards in exchange for their services.

Canada Gift Card & Incentive Card Industry Overview

Canadian Gift Cards and Incentive Cards Market is highly fragmented with a large number of players offering Closed-loop gift cards, many credit card issuers such as Visa, Mastercard, American Express, and Discover also provide Open-loop gift cards. The presence of a large number of competitors offering various kinds of gift and incentive cards makes the market highly competitive.

Canada Gift Card & Incentive Card Market Leaders

  1. Swagbucks

  2. Paytm Canada

  3. Cadillac Fairview

  4. Miconex Ltd

  5. InComm

  6. *Disclaimer: Major Players sorted in no particular order
Canada Gift Card and Incentive Card Market Concentration
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Canada Gift Card & Incentive Card Market News

  • In August 2021, The launch of a new gift card programme in collaboration with EML Payments Limited was announced by Downtown gift card company Miconex. The success of the current gift card systems for Peterborough and Prince Edward Island served as the foundation for the introduction of new schemes.
  • In 2021, One of the top global gift card firms, InComm Payments, stated that it is increasing its footprint in prepaid gift cards through a relationship with ONroute convenience store.

Canada Gift Card & Incentive Card Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Industry Attractiveness - Porters' Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitutes
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Insights on Various Regulatory Landscape
  • 4.6 Insights on Impact of Technology and Innovation in the Market
  • 4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Card Type
    • 5.1.1 E-Gift Card
    • 5.1.2 Physical Card
  • 5.2 By Consumer Type
    • 5.2.1 Retail Consumer
    • 5.2.2 Corporate Consumer
  • 5.3 By Distribution Channel
    • 5.3.1 Online
    • 5.3.2 Offline

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concetration Overview
  • 6.2 Company Profiles
    • 6.2.1 Swagbucks
    • 6.2.2 Paytm Canada
    • 6.2.3 Cadillac Fairview
    • 6.2.4 Miconex Ltd
    • 6.2.5 InComm
    • 6.2.6 Transcard
    • 6.2.7 Visa
    • 6.2.8 American Express
    • 6.2.9 Peterborough DBIA
    • 6.2.10 Paypal*
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

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Canada Gift Card & Incentive Card Industry Segmentation

A gift card is a prepaid debit card with a predetermined amount of money on it that may be used for a range of purchases. A loyalty, prize, incentive, or promotional card that is funded by a business and not available for purchase by the general public is referred to as an incentive card. This report aims to provide a detailed analysis of the Canada Gift Card and Incentive Card Market. It focuses on the market dynamics, emerging trends in the segments, the future of markets, and insights into various drivers and restraints. Also, it analyses the key players and the competitive landscape in the market. The Canada Gift Card and Incentive Card Market are segmented based on Card Type (E-Gift card, Physical card), Consumer Type (Retail Consumer, Corporate Consumer), and Distribution Channel (Online, Offline). The report offers market size and forecasts for Canada Gift Card and Incentive Market in value (USD Million) for all the above segments.

By Card Type E-Gift Card
Physical Card
By Consumer Type Retail Consumer
Corporate Consumer
By Distribution Channel Online
Offline
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Canada Gift Card & Incentive Card Market Research FAQs

What is the current Canada Gift Card and Incentive Card Market size?

The Canada Gift Card and Incentive Card Market is projected to register a CAGR of greater than 8% during the forecast period (2025-2030)

Who are the key players in Canada Gift Card and Incentive Card Market?

Swagbucks, Paytm Canada, Cadillac Fairview, Miconex Ltd and InComm are the major companies operating in the Canada Gift Card and Incentive Card Market.

What years does this Canada Gift Card and Incentive Card Market cover?

The report covers the Canada Gift Card and Incentive Card Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Canada Gift Card and Incentive Card Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Canada Gift Card & Incentive Card Industry Report

Statistics for the 2025 Canada Gift Card and Incentive Card market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Canada Gift Card and Incentive Card analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Canada Gift Card & Incentive Card Market Report Snapshots

Canada Gift Card & Incentive Card Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)