Canada Veterinary Healthcare Market - Growth, Trends, and Forecast (2019 - 2024)

The market is segmented by Product (Therapeutics and Diagnostics), Animal Type (Dogs and Cats, Horses, Ruminants, Swine, Poultry, and Other Animals), and Geography

Market Snapshot

Picture1 Canada Veterinary Healthcare Market
Study Period:


Base Year:



7.25 %

Key Players:

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Market Overview

Surveillance of animal health is increasingly important for food safety and the trade of animals and animal products. There is an increased awareness about animal health, due to various government initiatives. For instance, every year, during the first week of October, veterinarians and veterinary hospitals across Canada promote animal health and responsible animal ownership, as a part of the animal health week celebrations. Furthermore, an increase in the prevalence of various zoonotic diseases, growing technological advancements, increasing pet ownership are the few other factors propelling the growth of the market in Canada.

Scope of the Report

As per the scope of this report, the veterinary healthcare market comprising therapeutic products and solutions for companion and farm animals. Companion animals can be tamed or adopted for companionship or as house/office guards, and farm animals are raised for meat and milk-related products. Companion animals include canine, feline, and equine. Farm animals are bovine, poultry, and porcine.

By Product
By Therapeutics
Medical Feed Additives
Other Therapeutics
By Diagnostics
Immunodiagnostic Tests
Molecular Diagnostics
Diagnostic Imaging
Clinical Chemistry
Other Diagnostics
By Animal Type
Dogs and Cats
Other Animals

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Key Market Trends

Vaccines segment dominates the Canada Veterinary Healthcare Market

Vaccines comprise viruses, bacteria, or other disease-causing organisms that have been killed or altered so that they cannot cause further disease and can boost immunity. Veterinary biologics, like vaccines, are regulated by the Canadian Food Inspection Agency, to ensure that the products used on animals in Canada are pure, potent, safe, and effective. Import of veterinary vaccines into Canada needs valid import permit, issued by the CFIA-CCVB in Ottawa. In some parts of Canada, it is mandatory to vaccinate every cat and dog, where there are high risks of rabies. According to the veterinary community of Canada, every dog should be vaccinated with core vaccines. Vaccination with non-core vaccines depends on the risk of any particular disease posed to an individual dog. Several initiatives have been taken by Canada, for instance, a public awareness campaign was organized in September 2018, by the Canadian Veterinary Medical Association (CVMA), hosted by veterinarians, to showcase the importance of vaccines. 

Picture2 Canada Veterinary Healthcare Market

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Competitive Landscape

Canada veterinary healthcare market has rapidly evolved over the last few years. Industry observed significant mergers and acquisitions in recent years. Major companies in Canada veterinary healthcare market include Bayer Healthcare, Boehringer Ingelheim, Ceva Animal Health, Inc., Elanco (Eli Lilly and Company), Idexx Laboratories, Merck Animal Health, Virbac Corporation, Vitoquinol S.A. and Zoetis Animal Healthcare, amongst others.

Major Players

  1. Idexx Laboratories
  2. Phibro Animal health
  3. Virbac Corporation
  4. Vetoquinol SA
  5. Zoetis Animal Healthcare

* Complete list of players covered available in the table of contents below

Picture3 Canada Veterinary Healthcare Market

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Ownership of Pet Animals

      2. 4.2.2 Advanced Technology Leading to Innovations in Animal Healthcare

      3. 4.2.3 Risk of Emerging Zoonosis

    3. 4.3 Market Restraints

      1. 4.3.1 Use of Counterfeit Medicines

      2. 4.3.2 High Costs of Animal Testing and Veterinary Services

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 By Therapeutics

        1. Vaccines

        2. Parasiticides

        3. Anti-infectives

        4. Medical Feed Additives

        5. Other Therapeutics

      2. 5.1.2 By Diagnostics

        1. Immunodiagnostic Tests

        2. Molecular Diagnostics

        3. Diagnostic Imaging

        4. Clinical Chemistry

        5. Other Diagnostics

    2. 5.2 By Animal Type

      1. 5.2.1 Dogs and Cats

      2. 5.2.2 Horses

      3. 5.2.3 Ruminants

      4. 5.2.4 Swine

      5. 5.2.5 Poultry

      6. 5.2.6 Other Animals


    1. 6.1 Company Profiles

      1. 6.1.1 Bayer Healthcare

      2. 6.1.2 Boehringer Ingelheim

      3. 6.1.3 Ceva Animal Health Inc.

      4. 6.1.4 Elanco (Eli Lilly and Company)

      5. 6.1.5 Idexx Laboratories

      6. 6.1.6 Merck Animal Health

      7. 6.1.7 Phibro Animal health

      8. 6.1.8 Virbac Corporation

      9. 6.1.9 Vetoquinol SA

      10. 6.1.10 Zoetis Animal Healthcare

    2. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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