Market Trends of Cambodia Telecom Industry
This section covers the major market trends shaping the Cambodia Telecom Market according to our research experts:
Growing demand for Wireless Services
- Cambodia's telecom players are expanding their network capacity with wireless deployments. For Instance, Smart Axiata had a significantly positive response from Fixed Wireless Access users last year. In the previous year, more than 100,000 users registered for FWA.
- Key players in the market are planning to enhance their network capacity to provide high-speed connectivity services for their customers. For Instance, Cambodia's Smart Axiata has deployed over 300 new base stations to extend its 4G coverage across nine provinces. The company has invested USD 90 million in infrastructure developments as part of this project.
- For Instance, Smart Axiata offers voice-over-Wi-Fi (VoWiFi) service for its customers. The demand for deploying Wi-Fi solutions will significantly grow with the increasing adoption of smartphone connections.
- Key players in the telecom market are taking initiatives to deploy 5G wireless services in Cambodia. For Instance, Viettel teamed up with Telecom Cambodia to roll out 5G trails in the capital Phnom Pen.
- Government authorities are working with private telecom service providers to expand wireless broadband connections. According to Ookla Speedtest Global Index, Cambodia ranked 126th with a median fixed broadband download speed of 19.82 Mbps in September this year.
Understand The Key Trends Shaping This Market
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Growing demad for OTT Services
- Increasing mobile subscribers will significantly increase the demand for OTT (over-the-top) services. OTT service providers such as Netflix and Amazon Prime offer on-demand videos for customers, thus creating new growth opportunities for the telecom market.
- According to Ookla Speedtest Global Index, Cambodia ranked 104th with a median mobile download speed of 17.49 Mbps in September this year. OTT services will further increase mobile data consumption.
- Customers are migrating to mobile-based OTT services, thus creating new growth opportunities for the telecom market.
- For Instance, Soyo provides online VOD services for Cambodian audiences. Subscribed users have access to this OTT platform. This indicates that the demand for OTT services will significantly grow.
- According to World Bank, Cambodia has one of the world's lowest data costs and the highest mobile data per capita use among low and lower-middle-income countries. Increasing the internet penetration rate will further increase the demand for OTT services.
