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The Cambodia Foodservice Market is segmented by Type (Full Service Restaurants, Self-service Restaurants, Fast Food, Street Stalls/Kiosks, Cafes/Bars, and 100% Home Delivery/Takeaway), and Structure (Chained Outlets and Independent Outlets).
Largest Growing Segment:
The Cambodian foodservice market is forecast to register a CAGR of 2.3% during the forecast period.
The Cambodian foodservice market is segmented by type, into full-service restaurants, self-service restaurants, fast food, street stalls/kiosks, cafes/bars, and 100% home delivery/takeaway. The cafes/bars segment is gaining popularity, due to the rising disposable income of the consumers in the region. Improvement in economic conditions has favored the acceptance of cafes/bars. Additionally, there is no age restriction on alcohol consumption in Cambodia. Cambodians consume alcohol on specific occasions, such as Khmer New Year, wedding parties, or other celebrations. However, as incomes have risen in terms of Cafés and Bars Sector.
|Full Service Restaurants|
|100% Home Delivery/Takeaway|
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The advertising factor increases consumer awareness and expectations about the benefits of the Cambodian foodservice market, and it increases the number of people, who are willing to buy the product, for the right price, from the right restaurants. Companies use various marketing methods across various media platforms, including electronic and print media, to boost their sales, increase market shares, and strengthen their long-term profitability. National TV is the major medium of advertisement in the country. Additionally, television is clearly the dominant media type, which according to the General Manager of CNC, one of the top 10 TV stations in Cambodia, is due to the relatively cheap advertising rates that it offers in the country. In Cambodia, the beverages sector is dominant, in terms of advertising, and accounts for 50% of total advertisements.
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Increasing consumer awareness about food safety, health, and food adulteration, such as usage of illegal chemicals and low-quality ingredients in food preparation, has constrained the popularity of independent outlets among other foodservice channels. Independent outlets are gaining popularity for their affordable offerings of foreign cuisines, as compared to those in full service restaurants. Chained restaurants have adopted different marketing strategies, by claiming the use of ingredients from high-quality brands, coupled with certifications for their outlets from an authorized body in the country, in terms of safety and quality. Such strategies have led to an increase in the share of the chained outlets segment in the market studied.
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Most prominent companies in this country include BB World, E.F.G (Express Food Group) Co. Ltd (The Pizza Company), and Swensens, among others. Some of the renowned and luxurious restaurant groups in Cambodia, including Yum! Brands, Dairy Queen, and Burger King have full service restaurants, offering various cuisines. The hard rock held a major share of the Vietnamese foodservice market in 2016.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Full Service Restaurants
5.1.2 Self-service Restaurants
5.1.3 Fast Food
5.1.4 Street Stalls/Kiosks
5.1.6 100% Home Delivery/Takeaway
5.2 By Structure
5.2.1 Chained Outlets
5.2.2 Independent Outlets
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 BB World
6.4.2 E.F.G (Express Food Group) Co. Ltd (The Pizza Company)
6.4.4 Yum! Brands
6.4.5 Dairy Queen
6.4.6 Burger King
6.4.7 The Hard Rock Café
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability