Bring-your-own-Device (BYOD) Market - Growth, Trends, and Forecast (2020 - 2025)

BYOD Market is Segmented by Deployment (On-premise, Cloud), End-user Vertical (Retail, Healthcare, Government, Energy and Utility, Automotive), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


15 %

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Market Overview

The BYOD Market was valued at USD 186.09 billion in 2019 and is expected to reach USD 430.45 billion by 2025, at a CAGR of 15% over the forecast period 2020 - 2025. High-speed like 4G and 5G services offered by telecom companies drive the BYOD market in both developing and developed economies. The increase in demand for smartphones has also supported the growth of the bring-your-own-device (BYOD) culture.

  • Further, the increasing number of small and medium-sized enterprises, as a result of the growing startup culture across developed and developing economies alike, has led to companies willing to adopt the BYOD culture to eliminate or restrict the initial infrastructure expenses, which limit their early growth.
  • In addition, organizations require employees to interact with customers and co-workers. The rise in the productivity of the organizations has led to the increased adoption of BYOD across varied industry verticals.
  • To support a smooth workflow, in March 2018, BlackBerry and Microsoft partnered to empower the mobile workforce. By making Microsoft’s mobile apps seamlessly available from within BlackBerry Dynamics, enterprise users have a consistent experience when opening, editing, and saving a Microsoft Office 365 file such as Excel, PowerPoint, and Word on any iOS or Android device. This enabled users to work anytime, anyplace, with rich file fidelity.
  • To ensure a large number of devices are connected, in April 2018, ForeScout Technologies Inc. expanded their device visibility platform to protect the extended enterprise. This ensured the implementation of an extra layer of security and support a large number of devices
  • However, the integration of such concepts attracts large amounts of cyber threats and puts corporate data at risk of a data breach. This is expected to hamper the overall market growth over the forecast period.

Scope of the Report

Bring your own device (BYOD) is an emerging technological trend, wherein employees are encouraged to utilize their own devices to access the company’s enterprise system and data. Nowadays, many people and organizations face restrictions with geographical borders and long-distance collaborations within the team, and BYOD conveniently manages to connect them and allows access to the required information. This is presenting new avenues for industry players, thus positively impacting market growth over the forecast period. In North America, the major share of the working population brings its own devices to the respective organizations. However, Europe is lagging behind compared to North America, in terms of the adoption of the BYOD culture.

By Deployment
By End-user Vertical
Energy and Utility
Other End-user Verticals
North America
Latin America
Middle East & Africa

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Key Market Trends

Retail Industry is Expected to have Significant Growth in the Market

  • Consumerization of retail, where customers have increased access to information via., technologies, such as cloud, mobile, and social, is creating a new opportunity for retailers. To boost customer engagement, retailers are more focused on data collection to help improve customer satisfaction. 
  • Organizations require employees to interact with customers and co-workers. BYOD helps retailers to take advantage by providing a more engaging in-store experience to the customers and, in turn, reducing device procurement costs and gaining visibility into in-store performance. BYOD helps the workers access resources at their fingertips, increasing productivity and driving employee and customer satisfaction.
  • According to the Financial Impact of BYOD study, employees tackle work tasks the moment they receive them, accomplish them more quickly and gain some extra minutes, 37 minutes per week to be exact. The US BYOD users ranked highest on that scale, with an average 81 minutes saved per week. For retailers, with a large number of associates, the regained minutes can quickly add up, translating into improved customer service that results in increased sales.
  • With the increase in the number of connected wearable devices, the workers can keep themselves updated in real time, which helps them take decisions quicker and serve customers as soon as they get the query. 

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Asia-Pacific to Witness the Highest Growth Rate

  • The population in the Asia-Pacific region is booming and the large tech-savvy generation is increasing the consumption of mobile devices, resulting in a large potential customer base. Hence, organizations are adopting BYOD trends to retain employees, by providing benefits, such as flexible timing, internet use, and mobile technology for private as well as professional use.
  • Additionally, rising IT expenditure across diverse sectors, coupled with various government initiatives, such as smart city, smart nation, digitization, etc., is anticipated to fuel growth in the Asia-Pacific BYOD market in the coming years.
  • Apart from this, the Asia-Pacific region has observed a change in the attitude of employees to adopt work-from-home culture, which has improved their efficiencies, leading to Asia-Pacific becoming an upcoming market for BYOD. 

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Competitive Landscape

The competitive rivalry in this market is high because of the presence of dominant players, like VMware, Inc., Citrix Systems, Inc., IBM, SAP SE, BlueBOX IT, Cisco Systems, Inc., etc. The players in this industry are constantly working on developing their product portfolio to gain competitive advantages with mergers and acquisitions, partnerships, and constant innovation.

  • June 2018: BlackBerry and Samsung collaborated on enhanced digital transformation solutions. One of the outputs of this partnership is that joint enterprise customers using cutting-edge Samsung devices, such as mobile phones, tablets, wearables, and the Samsung DeX mobile desktop experience, gained the ability 'out-of-the-box' to manage all those devices on a single pane of glass via the BlackBerry Universal Endpoint Management (UEM) platform.
  • February 2018: Cisco’s intent announced to acquire Singularity Networks, a privately-held network infrastructure analytics company. This will help the user to proactively manage their traffic patterns. Singularity Networks technology will be providing reliable, timely, and actionable information about what’s happening in the network 24*7 to deliver premium networked experiences.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Smart Devices Penetration

      2. 4.3.2 Enhanced Employee Productivity and Satisfaction

    4. 4.4 Market Restraints

      1. 4.4.1 Security Concerns and Government Compliance

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Deployment

      1. 5.1.1 On-premise

      2. 5.1.2 Cloud

    2. 5.2 By End-user Vertical

      1. 5.2.1 Retail

      2. 5.2.2 Healthcare

      3. 5.2.3 Government

      4. 5.2.4 Energy and Utility

      5. 5.2.5 Automotive

      6. 5.2.6 Other End-user Verticals

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 VMware Inc.

      2. 6.1.2 Citrix Systems Inc.

      3. 6.1.3 International Business Machines Corporation

      4. 6.1.4 MobileIron Inc.

      5. 6.1.5 SAP SE

      6. 6.1.6 BlueBOX IT ( Lookout)

      7. 6.1.7 Cisco Systems Inc.

      8. 6.1.8 Divide ( Google)

      9. 6.1.9 Hewlett-Packard Company

      10. 6.1.10 Pareteum

      11. 6.1.11 Kaspersky Lab

      12. 6.1.12 McAfee Inc.

      13. 6.1.13 Oracle Corporation

      14. 6.1.14 Sophos Group PLC

      15. 6.1.15 Broadcom Inc. (Symantec Corporation)

      16. 6.1.16 Trend Micro Inc.

      17. 6.1.17 BlackBerry Limited

      18. 6.1.18 Movius Corp.

  7. *List Not Exhaustive


** Subject to Availability

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