Bubble Packaging Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 11.42 Billion |
| Market Size (2029) | USD 14.01 Billion |
| CAGR (2024 - 2029) | 4.17 % |
| Fastest Growing Market | Asia |
| Largest Market | Asia |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Bubble Packaging Market Analysis
The Bubble Packaging Market size is estimated at USD 11.42 billion in 2024, and is expected to reach USD 14.01 billion by 2029, growing at a CAGR of 4.17% during the forecast period (2024-2029).
- The bubble packaging market is expected to grow due to increasing demand for lightweight, protective packaging solutions. Bubble wrap, made from ultra-lightweight plastic, is one of the lightest void-fill packaging materials. Its durability and minimal weight contribute to a highly efficient packaging solution that can reduce shipping costs, especially for high-volume transportation. The unique structure of bubble wrap, consisting of air-filled pockets, provides excellent cushioning and shock absorption for fragile items during transit. This protective quality makes it particularly valuable for industries shipping delicate electronics, glassware, or other breakable goods.
- The versatility of bubble wrap allows for customizing bubble size and sheet thickness, catering to various packaging needs across different sectors. As e-commerce expands globally, the demand for reliable, cost-effective packaging solutions like bubble wrap is likely to increase, further driving the market’s growth. In addition, the recyclability and reusability of some bubble wrap products align with growing environmental concerns, potentially attracting environmentally conscious consumers and businesses.
- Manufacturers in the bubble packaging market continuously innovate to improve the product's performance and sustainability. Some recent developments include biodegradable bubble wrap options and designs that optimize space efficiency during storage and transportation. The market is also seeing increased adoption in non-traditional sectors such as agriculture for protecting sensitive crops and the construction industry for insulation purposes, further expanding its application scope and market potential.
- Consumer electronics manufacturers are increasingly adopting protective packaging solutions such as air bubble wraps, air pillows, and other inflated packaging products to safeguard devices during transportation and storage. These innovative packaging alternatives offer superior shock absorption and cushioning properties, protecting sensitive electronic components from damage.
- The versatility of these protective materials allows them to be customized for various product sizes and shapes, ensuring optimal protection for a range of electronic devices, from smartphones and tablets to more oversized items like televisions and gaming consoles. , These packaging solutions are expected to meet the protection needs of various electronic product categories in the coming years as the consumer electronics industry continues to evolve by adapting to new device designs and addressing the growing demand for sustainable packaging options.
- Stringent regulations regarding degradability constrain the bubble packaging market. Introducing recyclable bubble wrap and varying claims about plastic product recyclability have confused consumers. The packaging industry's efforts to offer more environmentally friendly options have resulted in a wide array of products labeled as recyclable or eco-friendly, creating a complex landscape for consumers attempting to make sustainable choices.
- For instance, in June 2024, SEE launched its new inflatable packaging system to provide medium-throughput businesses with on-demand cushioning and wrapping, which contain a minimum of 30% recycled content. The Bubble Wrap Inflator is specifically designed for smaller operations where the workspace is at a premium. The system can produce BUBBLE WRAP brand bubble materials on-demand at up to 24 meters per minute, reducing the space needed for storing protective packaging materials.
Bubble Packaging Market Trends
The Pharmaceutical Segment is Expected to Hold a Significant Market Share
- Protective bubble wrap packaging has become essential for packaging various medicines, devices, and equipment in the pharmaceutical industry. This versatile material provides a crucial layer of protection for delicate and sensitive items during storage, handling, and transportation. Bubble wrap's unique structure and air-filled pockets offer excellent shock absorption and cushioning properties, making it ideal for safeguarding fragile medical products.
- Pharmaceutical companies rely on bubble wrap to ensure the integrity of various items, from delicate glass vials containing vaccines to sophisticated electronic medical devices. Using bubble wrap in this sector helps prevent damage and breaks and maintains the sterility and efficacy of pharmaceutical products. As the pharmaceutical industry continues to evolve and expand, the demand for reliable protective packaging solutions like bubble wrap is expected to grow, further cementing its role in the safe delivery of critical healthcare products to end-users. In addition, bubble wrap's versatility allows it to be customized to meet specific pharmaceutical packaging requirements, such as providing extra protection for temperature-sensitive medications or creating specialized compartments for multi-component medical kits.
- This adaptability makes bubble wrap an invaluable asset in the pharmaceutical supply chain, helping to ensure that life-saving drugs and medical equipment reach healthcare providers and patients in optimal condition. Furthermore, using bubble wrap in pharmaceutical packaging aligns with stringent regulatory requirements for product safety and quality control. It can provide a barrier against external factors such as moisture, light, and physical impact, which helps maintain the stability and effectiveness of pharmaceutical products throughout their shelf life.
- The pharmaceutical industry's increasing focus on sustainability has also led to the development of eco-friendly bubble wrap alternatives, which address environmental concerns while maintaining protective properties. As global healthcare needs continue to grow and diversify, the role of protective packaging like bubble wrap in ensuring the safe and efficient distribution of pharmaceutical products is likely to become even more critical in the coming years.
- The global pharmaceutical market has witnessed significant growth in recent years. In 2023, it was estimated at approximately USD 1,607 billion, an increase of over USD 125 billion from USD 1,482 billion in 2022. This expanding pharmaceutical market creates opportunities for the packaging industry, particularly in bubble wrap and bags. As pharmaceutical companies increase production to meet growing demand, the need for protective packaging solutions also rises.
- Bubble wraps and bags safeguard pharmaceutical products during storage and transportation, ensuring their integrity and efficacy. The growth in the pharmaceutical sector is likely to drive innovation in packaging materials and designs, leading to more specialized and efficient packaging solutions for various types of medications and medical devices. This trend is expected to continue as the pharmaceutical industry expands, potentially opening up new avenues for packaging manufacturers to develop tailored products for this market.
Asia is Expected to Witness Significant Growth
- The rapid growth of the bubble wrap market in Asia is primarily driven by three key industries: fashion and apparel, consumer electronics, and personal care. Significant investments in these end-user sectors are creating expanded opportunities for protective packaging, including bubble wrap, throughout the region.
- Fashion and apparel companies require bubble wrap to protect delicate clothing items during shipping and storage. Consumer electronics manufacturers use bubble wrap to safeguard fragile devices like smartphones, tablets, and laptops from damage during transit. In the personal care industry, bubble wrap protects glass containers of cosmetics, fragrances, and other sensitive products. As these industries grow and expand in Asia, the demand for bubble wrap as a reliable protective packaging solution is expected to increase correspondingly.
- The e-commerce industry is an important factor driving the growth of bubble packaging. India's e-commerce sector shows substantial potential due to its increasing internet user base and favorable market conditions. The rapid expansion of online retail has resulted in a rise in demand for protective packaging solutions, with bubble packaging being a popular choice for safeguarding products during shipping.
- E-commerce companies are investing in efficient and reliable packaging methods to ensure products reach customers in pristine condition as more consumers turn to online shopping for convenience and variety. This trend has directly contributed to the increased use of bubble packaging across various product categories. The market value of India's e-commerce industry reached USD 123 billion in 2024, growing exponentially. This figure is projected to expand to USD 300 billion by 2030, indicating a continued upward trajectory for the bubble packaging market in tandem with e-commerce growth.
- Growing sustainability concerns in Asia are influencing the paper bubble wrap market trend. As environmental awareness increases across the region, businesses and consumers seek more eco-friendly packaging alternatives. Paper bubble wrap, being biodegradable and recyclable, is gaining traction as a sustainable option. This shift is fueled by stricter environmental regulations, corporate sustainability goals, and changing consumer preferences. Adopting paper bubble wrap aligns with the broader movement toward reducing plastic waste and promoting circular economy practices in the packaging industry throughout Asia.
Bubble Packaging Industry Overview
The bubble packaging market remains fragmented due to the existence of several international, regional, and local players, such as Veritiv Corporation, Sealed Air Corporation, and Abriso Jiffy. Sustainable competitive advantages via innovation, market penetration levels, and the advertising expense power of competitive strategy are the main elements influencing the market.
- August 2024: Sealed Air launched the BUBBLE WRAP brand Ready-To-Roll Embossed Paper, merging the trusted cushioning of BUBBLE WRAP with curbside-recyclable embossed paper. Ideal for packing stations, this lightweight and durable solution adapts to various shapes for optimal wrapping and protection. Featuring an embossed pattern that echoes the classic BUBBLE WRAP design, this paper not only safeguards products but also offers light cushioning and prevents abrasion during transit. The Ready-to-Roll dispenser also ensures easy tearing and eliminates the need for extra setup equipment.
- April 2024: Startup Papair partnered with Harbour Investment Holding to boost the production of its innovative paper bubble wrap, PapairWrap, and to advance its packaging solutions further. Since August 2023, Papair has been manufacturing PapairWrap at its facility in Germany. The company boasts its proprietary technology and production facility, with the packaging material currently being produced at a pilot plant.
Bubble Packaging Market Leaders
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Veritiv Corporation
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Sealed Air Corporation
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Abriso Jiffy
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IVEX Protective Packaging Inc.
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Pregis LLC
*Disclaimer: Major Players sorted in no particular order
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Bubble Packaging Market News
- August 2024: Ino Armor, a biomaterials specialist based in the United States, teamed up with private equity firm SROA Capital to broaden the reach of its fully biodegradable bubble wrap alternative. This eco-friendly material will be utilized across all 650 self-storage facilities owned by SROA in the United States, operating under the brand name Storage Rentals of America.
- February 2024: Fourniture Industrie Service (FIS) developed a bubble wrap alternative crafted from recycled kraft paper due to the growing demand for sustainable packaging solutions. This innovative product aims to provide the same level of protection as traditional plastic bubble wrap. FIS's paper-based bubble wrap features two recycled kraft paper layers, each embedded with air bubbles. The lightweight and flexible design is engineered to enhance shock absorption, ensuring the safety of delicate items during transit and storage.
Bubble Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Rising Popularity of Online Retailing Drives Demand for Bubble Packaging
5.1.2 Increasing Adoption of Lightweight Flexible Packaging Reshaping the Trend for Global Bubble Packaging Landscape
5.2 Market Restraints
5.2.1 Regulatory Challenges Impacting the Plastic Bubble Packaging Market
6. MARKET SEGMENTATION
6.1 By Product
6.1.1 Bubble Sheet
6.1.2 Bubble Bag/Mailer
6.2 By Material
6.2.1 Paper and Paperboard
6.2.2 Plastic**
6.2.2.1 LDPE
6.2.2.2 LLDPE
6.2.2.3 Other Plastics
6.3 By End-user Industries
6.3.1 Manufacturing and Warehousing
6.3.1.1 Electronics and Electricals
6.3.1.2 Pharmaceutical
6.3.1.3 Cosmetics and Personal Care
6.3.1.4 Food and Beverages
6.3.2 E-commerce
6.3.3 Logistics and Transportation
6.3.4 Other End-user Industries
6.4 By Geography***
6.4.1 North America
6.4.2 Europe
6.4.3 Asia
6.4.4 Latin America
6.4.5 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Veritiv Corporation
7.1.2 Sealed Air Corporation
7.1.3 Abriso Jiffy
7.1.4 Pregis LLC
7.1.5 Smurfit Kappa
7.1.6 Barton Jones Packaging
7.1.7 IVEX Protective Packaging Inc.
7.1.8 Packman Packaging Private Limited
7.1.9 Chennai Polypack Private Limited
7.1.10 POLYTECH -Verpackungen GmbH
7.1.11 FILMAR GROUP Sp. z o.o.
7.1.12 BECPAK Sp. z o.o.
7.1.13 Papair GmbH
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
Bubble Packaging Industry Segmentation
Bubble packaging, or bubble wrap, is a protective packaging material consisting of small air-filled bubbles enclosed between two layers of transparent plastic film. This lightweight and flexible material is designed to cushion and safeguard fragile items during storage, handling, and transportation. The air-filled bubbles provide shock absorption and insulation, helping to prevent damage from impacts, vibrations, and temperature fluctuations.
The bubble packaging market is segmented by product (bubble sheet, bubble bag/mailer), material (paper and paperboard, plastic [LDPE, LLDPE, and other plastics], end-user industry (manufacturing and warehousing [electronics and electricals, pharmaceutical, cosmetics and personal care, food and beverages], e-commerce, logistics and transportation, and other end-user industries), and geography(Europe, North America, Latin America, Asia, Middle East and Africa, and Rest of the World). The market sizes and forecasts are provided in terms of value in USD for all the above segments.
| By Product | |
| Bubble Sheet | |
| Bubble Bag/Mailer |
| By Material | |||||
| Paper and Paperboard | |||||
|
| By End-user Industries | ||||||
| ||||||
| E-commerce | ||||||
| Logistics and Transportation | ||||||
| Other End-user Industries |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Latin America | |
| Middle East and Africa |
Bubble Packaging Market Research FAQs
How big is the Bubble Packaging Market?
The Bubble Packaging Market size is expected to reach USD 11.42 billion in 2024 and grow at a CAGR of 4.17% to reach USD 14.01 billion by 2029.
What is the current Bubble Packaging Market size?
In 2024, the Bubble Packaging Market size is expected to reach USD 11.42 billion.
Who are the key players in Bubble Packaging Market?
Veritiv Corporation, Sealed Air Corporation, Abriso Jiffy, IVEX Protective Packaging Inc. and Pregis LLC are the major companies operating in the Bubble Packaging Market.
Which is the fastest growing region in Bubble Packaging Market?
Asia is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Bubble Packaging Market?
In 2024, the Asia accounts for the largest market share in Bubble Packaging Market.
What years does this Bubble Packaging Market cover, and what was the market size in 2023?
In 2023, the Bubble Packaging Market size was estimated at USD 10.94 billion. The report covers the Bubble Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Bubble Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Bubble Packaging Industry Report
Statistics for the 2024 Bubble Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Bubble Packaging analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
