Market Size of Breakfast Food Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 202.93 Billion |
| Market Size (2029) | USD 245.47 Billion |
| CAGR (2024 - 2029) | 3.88 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Breakfast Food Market Analysis
The Breakfast Food Market size is estimated at USD 202.93 billion in 2024, and is expected to reach USD 245.47 billion by 2029, growing at a CAGR of 3.88% during the forecast period (2024-2029).
Customers are actively favoring more nutritious, quick breakfast diets due to rising global health awareness. The market is expected to be driven by a rise in the number of fitness enthusiasts who seek nutritious foods, such as cereals and snack bars, daily. Due to recent health issues like obesity, diabetes, cholesterol, and high blood pressure, consumers are more inclined toward fitness activities. They require instant energy for workouts and, therefore, use snack bars as an alternative for breakfast in the morning. Market players are also providing high-energy snack bars. For instance, in September 2021, Mondelez India, a manufacturer of Cadbury chocolates and Oreo cookies, entered the 'nutritious, guilt-free' snacking segment by launching snack bars through an extension of the 'Cadbury Fuse' brand. The new range of snack bars titled "Cadbury Fuse Fit" has been placed in the mid-premium segment, primarily targeting urban consumers.
Consumers worldwide consider instant breakfast cereals to be convenient and satisfying. Breakfast cereals' flavor variants and their health-promoting properties are driving the overall market. Market players like Kellogg's, Nestle, and Marico are launching new products with additional nutrients, health benefits, and a variety of flavors, attracting young consumers as well. Due to the trend of plant-based food, consumer preference has changed, and market players are also working toward consumer needs. For instance, in October 2021, Nestle launched two new products in their plant-based series, i.e., plant-based alternatives to eggs and shrimps. The products were launched under Garden Gourmet Veggies and Garden Gourmet Vrimp in Europe.
Breakfast Food Industry Segmentation
Breakfast is eaten primarily as the first meal of the day. Breakfast can be cereal grains like oats, muesli, wheat, and corn. As it is the first meal of the day, breakfast is expected to be highly nutritious, and it should provide energy for the whole day.
The breakfast food market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into cereals, beverages, snack bars, and ready meals. By distribution channel, the market has been segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online retailers, and other distribution channels. By geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | |
| Cereals | |
| Beverages | |
| Snack Bars | |
| Ready Meals |
| Distribution Channel | |
| Hypermarkets/Supermarkets | |
| Convenience Stores | |
| Specialist Stores | |
| Online Retailers | |
| Other Distribution Channels |
| Geography | |||||||||
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Breakfast Food Market Size Summary
The breakfast food market is experiencing significant growth, driven by increasing consumer demand for nutritious and convenient meal options. As global health awareness rises, more individuals are opting for quick, health-oriented breakfast choices, such as cereals and snack bars, to support their active lifestyles. This shift is further fueled by the growing number of fitness enthusiasts who require instant energy sources for their workouts. Market players are responding by introducing innovative products, such as high-energy snack bars and plant-based food alternatives, to cater to evolving consumer preferences. The trend towards ready-to-eat foods is also gaining traction, particularly among busy professionals and millennials, who are seeking convenient solutions that do not compromise on nutrition or taste.
North America leads the global breakfast food market, with Europe following closely, due to favorable consumption patterns and a strong focus on health and wellness. The demand for ready meals and snack bars is particularly high in these regions, driven by a rising working population and college students. Major companies, including Nestle, Kellogg's, and General Mills, are leveraging omnichannel strategies and digital advertising to enhance brand visibility and promote the health benefits of their products. The market is highly competitive, with numerous regional and domestic players vying for consumer attention through mergers, acquisitions, and new product developments. As consumer lifestyles continue to evolve, the demand for breakfast foods, particularly snack bars and cereals, is expected to rise, further propelling market growth.
Breakfast Food Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Cereals
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2.1.2 Beverages
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2.1.3 Snack Bars
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2.1.4 Ready Meals
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2.2 Distribution Channel
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2.2.1 Hypermarkets/Supermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialist Stores
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2.2.4 Online Retailers
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 France
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2.3.2.3 Germany
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2.3.2.4 Italy
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2.3.2.5 Spain
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Breakfast Food Market Size FAQs
How big is the Breakfast Food Market?
The Breakfast Food Market size is expected to reach USD 202.93 billion in 2024 and grow at a CAGR of 3.88% to reach USD 245.47 billion by 2029.
What is the current Breakfast Food Market size?
In 2024, the Breakfast Food Market size is expected to reach USD 202.93 billion.
