Market Size of Bread Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.55 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Bread Market Analysis
The bread market is expected to register a CAGR of 3.55% during the next five years.
There has been an increasing demand for greater varieties of bread, such as ethnic bread, and whole-meal bread, like oats, bran, seeds, etc. Baked goods, such as bread and biscuits, continue to enjoy their status as household staples, and their sales are driven by the fact that they constitute an essential diet of time-poor consumers. Regardless of the consumer's income, bread is a product that may be consumed without putting much thought into it. The consumption of bakery items can also be impacted by substituting products depending solely on money.
The bread manufacturers are leveraging the acceptance of regional bread specialties to create value-added products to diversify their assortments. Fortified, clean-label, and organic bread are the preferred bread categories worldwide, with the rise in health-conscious consumers. Additionally, consumers are demanding a wider range of bread products. Hence, bread manufacturers are innovating new products to meet the changing demands of consumers, and bakeries are offering bread with additional veggies like carrots, beetroot, or spinach.
These bread products are becoming more popular because of their supposed health advantages and vibrant appearance. Legumes like lentils or chickpeas can be added to increase the protein content. These innovations are driving the bread market across the globe. Adding fillings to bread is another potential innovation. Both sweet and savory fillings are possible for these fillings. For the majority of filling types, fat is crucial. Fat with an additional emulsifier can give fillings co-extruded with dough before baking the desired bake stability.
Bread Industry Segmentation
A dough made of flour (often wheat or all-purpose flour) and water is used to make bread, which is then typically baked.
The global bread market is segmented by product type, distribution channel, and geography. By product type, it is segmented into loaves, baguettes, rolls, burger buns, sandwich slices, ciabatta, frozen bread, and other product types. Based on distribution channels, the bread market is segmented into convenience stores, specialist retailers, supermarkets and hypermarkets, online retail, variety stores, and others distribution channels. By geography, the bread market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on values in USD million.
| By Product Type | |
| Loaves | |
| Baguettes | |
| Rolls | |
| Burger Buns | |
| Sandwich Slices | |
| Ciabatta | |
| Frozen Bread | |
| Other Product Types |
| By Distribution Channel | |
| Convenience Stores | |
| Specialist Retailers | |
| Supermarkets and Hypermarkets | |
| Online Retail | |
| Variety Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Bread Market Size Summary
The bread market is experiencing a steady growth trajectory, driven by an increasing demand for diverse bread varieties, including ethnic and whole-meal options. As a staple in many households, bread remains a convenient choice for consumers with busy lifestyles, regardless of their income levels. The market is witnessing a shift towards value-added products, with manufacturers capitalizing on regional bread specialties and health-conscious trends. The introduction of fortified, clean-label, and organic bread varieties is gaining traction, as consumers seek products that align with their health and wellness goals. Innovations such as incorporating vegetables, legumes, and functional ingredients into bread are becoming popular, catering to the rising demand for nutritious and visually appealing bakery products.
Europe holds a significant share of the global bread market, with a growing preference for quality bread from local and specialty bakeries. The region's aging population and increasing health awareness are key factors driving market expansion. However, the market faces challenges due to geopolitical tensions, such as the Russia-Ukraine war, which have impacted raw material prices. The global bread market is highly competitive, with numerous domestic and multinational players vying for market share. Companies are focusing on new product launches and healthier ingredient claims to attract consumers. The rise of private-label brands is intensifying competition, prompting major players like Dan Cake, Barilla Group, and Grupo Bimbo to expand their offerings and geographic presence.
Bread Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Loaves
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2.1.2 Baguettes
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2.1.3 Rolls
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2.1.4 Burger Buns
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2.1.5 Sandwich Slices
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2.1.6 Ciabatta
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2.1.7 Frozen Bread
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2.1.8 Other Product Types
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2.2 By Distribution Channel
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2.2.1 Convenience Stores
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2.2.2 Specialist Retailers
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2.2.3 Supermarkets and Hypermarkets
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2.2.4 Online Retail
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2.2.5 Variety Stores
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2.2.6 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 France
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2.3.2.4 Russia
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2.3.2.5 Italy
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2.3.2.6 Spain
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East and Africa
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Bread Market Size FAQs
What is the current Bread Market size?
The Bread Market is projected to register a CAGR of 3.55% during the forecast period (2024-2029)
Who are the key players in Bread Market?
Dan Cake, Barilla Group, Grupo Bimbo, Associated British Foods PLC and Almarai are the major companies operating in the Bread Market.
