Bread Market Size
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.55 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Bread Market Analysis
The bread market is expected to register a CAGR of 3.55% during the next five years.
There has been an increasing demand for greater varieties of bread, such as ethnic bread, and whole-meal bread, like oats, bran, seeds, etc. Baked goods, such as bread and biscuits, continue to enjoy their status as household staples, and their sales are driven by the fact that they constitute an essential diet of time-poor consumers. Regardless of the consumer's income, bread is a product that may be consumed without putting much thought into it. The consumption of bakery items can also be impacted by substituting products depending solely on money.
The bread manufacturers are leveraging the acceptance of regional bread specialties to create value-added products to diversify their assortments. Fortified, clean-label, and organic bread are the preferred bread categories worldwide, with the rise in health-conscious consumers. Additionally, consumers are demanding a wider range of bread products. Hence, bread manufacturers are innovating new products to meet the changing demands of consumers, and bakeries are offering bread with additional veggies like carrots, beetroot, or spinach.
These bread products are becoming more popular because of their supposed health advantages and vibrant appearance. Legumes like lentils or chickpeas can be added to increase the protein content. These innovations are driving the bread market across the globe. Adding fillings to bread is another potential innovation. Both sweet and savory fillings are possible for these fillings. For the majority of filling types, fat is crucial. Fat with an additional emulsifier can give fillings co-extruded with dough before baking the desired bake stability.
Bread Market Trends
This section covers the major market trends shaping the Bread Market according to our research experts:
Rising Demand for Functional and Clean Label Food Products
The demand for functional ingredients in bakery products is rising, owing to their nutritional benefits. Bread, being a staple food that constitutes a major part of the daily diet, caters to a more functional demand. New low-carb, high-fiber, multigrain, and fortified bread that appeals to health-conscious consumers has triggered market growth. In addition to functional health benefits, incorporating natural ingredients, such as natural preservatives, antioxidants, and enzymes in bread, is on the rise. Companies are targeting to replace shortenings and fat with Omega-9 and Omega-3, which improve the fatty acid profile and support performance. Cholesterol reduction, weight management, high protein, and sugar control are the key consumer trends.
Following the latest trends in the market, manufacturers are launching fortified bread to increase their customer base; manufacturers like French mills are incorporating more wholesome flour blends in addition to their traditional white and rustic loaves. Among the most desired components are chickpeas and lentils because of their higher protein and fiber content. Supplemental nutrients, including vitamins, biotics, and useful substances like caffeine, are also making their way into the market. For example, in 2022, the Chanvrine flour blend for bakeries was introduced by Moulins Dumée. Chanvre is a French term that means "hemp." Additionally, Moulins Bourgeois introduced its flaxseed-and-hemp-fortified bread. It offers two sources of protein, fiber, and omega-3 fatty acids.
Europe Continues to Dominate the Market
Europe holds the largest share of the global bread market by volume. The increasing aging population seeking healthier bakery products has supported the market growth. In terms of trends, Europe is witnessing a rise in demand for quality bread from local and specialty bakeries, new business models and innovations (such as "from baker to consumer"), sustainable labeling and packaging, and the adoption of organic bread. Rising consumer preference for value-added, ethnic, fresh, and artisanal bread is the primary factor driving sales.
The primary forces affecting bread consumption across Europe are mostly health-related (e.g., perceptions of health and wellness from products like fortified bread, organic bread, and other such products), monetary variables affecting demographic purchasing power, and consumer lifestyle changes. Bread consumption is also being affected by modern lifestyles, which include flexibility, mobility, cultural diversity, and understanding of other cultures. However, the bread market in Europe has been impacted by the Russia-Ukraine war, as European countries imported raw materials from these regions. Hence, the average price of bread across Europe was 18% higher in August 2022 compared to August 2021.
Bread Industry Overview
The global bread market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches, with healthier ingredients/organic claims as their key marketing strategy. Increased private-label brands are posing tough competition to the existing players. Some of the major players in the bread market are Dan Cake, Barilla Group, Grupo Bimbo, SAB de CV, Associated British Foods PLC, Almarai, Campbell's Soup Company, and Premier Foods Group Limited.
Bread Market Leaders
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Dan Cake
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Barilla Group
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Grupo Bimbo
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Associated British Foods PLC
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Almarai
*Disclaimer: Major Players sorted in no particular order
Bread Market News
- October 2021: Grupo Bimbo moved to add its presence in India through acquisitions, snapping up local firm KItty bread.
- June 2021: Bimbo Bakehouse, a division of Bimbo Bakeries USA, introduced a new line of five specialty buns for foodservice operators across the United States.
- March 2021: Food and beverage manufacturing giant Almarai acquired the United Arab Emirates and Bahrain operations of Bakemart, a producer of baked and packaged products, for a sum of USD 25 million.
Bread Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Loaves
5.1.2 Baguettes
5.1.3 Rolls
5.1.4 Burger Buns
5.1.5 Sandwich Slices
5.1.6 Ciabatta
5.1.7 Frozen Bread
5.1.8 Other Product Types
5.2 By Distribution Channel
5.2.1 Convenience Stores
5.2.2 Specialist Retailers
5.2.3 Supermarkets and Hypermarkets
5.2.4 Online Retail
5.2.5 Variety Stores
5.2.6 Other Distribution Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Barilla Group
6.3.2 Grupo Bimbo S.A.B. de CV
6.3.3 Associated British Foods PLC
6.3.4 Almarai Company
6.3.5 Campbells Soup Company
6.3.6 Goodman Fielder
6.3.7 Yamazaki Baking Co. Ltd
6.3.8 Premier Foods Group Limited
6.3.9 Aryzta AG
6.3.10 Finsbury Food Group
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Bread Industry Segmentation
A dough made of flour (often wheat or all-purpose flour) and water is used to make bread, which is then typically baked.
The global bread market is segmented by product type, distribution channel, and geography. By product type, it is segmented into loaves, baguettes, rolls, burger buns, sandwich slices, ciabatta, frozen bread, and other product types. Based on distribution channels, the bread market is segmented into convenience stores, specialist retailers, supermarkets and hypermarkets, online retail, variety stores, and others distribution channels. By geography, the bread market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on values in USD million.
| By Product Type | |
| Loaves | |
| Baguettes | |
| Rolls | |
| Burger Buns | |
| Sandwich Slices | |
| Ciabatta | |
| Frozen Bread | |
| Other Product Types |
| By Distribution Channel | |
| Convenience Stores | |
| Specialist Retailers | |
| Supermarkets and Hypermarkets | |
| Online Retail | |
| Variety Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Bread Market Research FAQs
What is the current Bread Market size?
The Bread Market is projected to register a CAGR of 3.55% during the forecast period (2024-2029)
Who are the key players in Bread Market?
Dan Cake, Barilla Group, Grupo Bimbo, Associated British Foods PLC and Almarai are the major companies operating in the Bread Market.
Which is the fastest growing region in Bread Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Bread Market?
In 2024, the Europe accounts for the largest market share in Bread Market.
What years does this Bread Market cover?
The report covers the Bread Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Bread Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging trends impacting the Bread Market?
The emerging trends impacting the Bread Market are a) Trends like artisanal bread b) Convenience options like pre-sliced and pre-portioned bread c) Gluten-free alternatives
How can companies stay competitive in the Bread Market?
Companies can stay competitive in the Bread Market through a) Focusing on innovation b) Product quality c) Brand differentiation d) Competitive pricing strategies
Bread Industry Report
The global bread market is poised for substantial growth, driven by increasing urbanization, evolving consumer lifestyles, and the expansion of the retail landscape, which includes the rise of in-store bakeries in supermarkets. The variety in the bread segment, such as artisan, packaged, and other types, caters to diverse consumer preferences for taste and convenience, addressing both organic and conventional product demands. Key categories like loaves, sandwich bread, baguettes, and burger buns are thriving due to their versatility and convenience, appealing to both the residential and commercial sectors. The market is further buoyed by a growing demand for healthier product variants, with innovations that enhance the nutritional value of bread products to meet health-conscious consumer demands.
Technological advancements continue to streamline baking processes and improve the efficiency of distribution channels, propelling market growth. A dynamic competitive landscape reflects the active participation of market segments, with varied demands across regions like North America, Europe, and APAC adapting to cultural and economic variations that influence bread consumption patterns. For an in-depth analysis of market dynamics and a forecast outlook, get a deeper insight into this with a sample industry analysis available for free download.
The market size and industry analysis reveal significant trends in the global bread market. Industry reports indicate a robust market share across different segments. The target market for bread products spans a wide demographic, with industry statistics highlighting growth rate and market value. The industry outlook and market forecast suggest continued expansion driven by market leaders and innovations in product offerings. Comprehensive market data and market review underscore the importance of understanding market segmentation and market predictions to navigate the competitive landscape effectively.
Industry research and industry trends point to a growing preference for healthier bread options, which is reflected in the market growth and industry sales. The market overview and market outlook provide a clear picture of the current state and future potential of the bread industry. Report examples and report pdfs are available for those seeking detailed industry information and research companies specializing in market analysis.
