Market Trends of Brazil Whey Protein Industry
This section covers the major market trends shaping the Brazil Whey Protein Market according to our research experts:
Entrenched Fitness Industry
Brazil has sustained its second position in the World health club industry, in terms of a number of fitness centers from the past three years. Determined about fitness and health, high adoption rates of gym culture and pursuit of body beauty have been a leading factor for the industry growth in Brazil. In 2015, 3.5% of the Brazilian population was registered in fitness centers, of which, more than 40% centers are occupied with women and people above 60 years. With the growing gym culture, the demand for sports nutrition and supplements has gone up. This had a huge impact on sports nutrition. Among the sports nutrition, proteins occupy a major share of 74%, owing to their health benefits in strengthening and muscle building. In addition, the influence of trainer guidance has a huge impact on the market, as they direct the customers overeating habits. It is estimated that sports nutrition will grow at an average of 9% a year.
High Demand For Whey Protein Concentrate
Whey protein concentrate is widely considered to be the most efficient and economical form of protein for the human body to digest and use. The concentrates are micro-filtered and not heat treated to produce ultra-pure protein. This process ensures that the protein stays intact and as pure as it can be. It also means the powder can be mixed easily and achieve a smooth texture, giving the perfect protein shake. The market for whey protein concentrate is cheap and growing as it is consumed as a general supplement of the body. Therefore, this form of protein is particularly popular among health-conscious masses. Whey protein concentrate is the cheapest type of whey protein available with the lowest amount of protein per 100grams. Though low in protein content, 55-89% is made of protein; other 11-45% is made of fat, lactose, and peptides. In some cases, despite less availability of protein, WPC is treated as whole food as it contains trace amounts of lactose and milk fat.
