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Brazil Whey Protein Market is segmented by Product Type (Whey Protein Concentrate, Whey Protein Isolate and Hydrolyzed Whey Protein) and Application (Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food)
CAGR% (2020 - 2025):
Whey Protein Concentrates
Brazil Whey Protein Market is projected to grow at a CAGR of 8% during the forecast period (2020 - 2025).
The market studied has been segmented by product type which includes whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. By Application, the market can be divided into sports and performance nutrition, infant formula, functional/ fortified food.
|By Product Type|
|Whey Protein Concentrate|
|Whey Protein Isolate|
|Hydrolyzed Whey Protein|
|Sports and Performance Nutrition|
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Brazil has sustained its second position in the World health club industry, in terms of a number of fitness centers from the past three years. Determined about fitness and health, high adoption rates of gym culture and pursuit of body beauty have been a leading factor for the industry growth in Brazil. In 2015, 3.5% of the Brazilian population was registered in fitness centers, of which, more than 40% centers are occupied with women and people above 60 years. With the growing gym culture, the demand for sports nutrition and supplements has gone up. This had a huge impact on sports nutrition. Among the sports nutrition, proteins occupy a major share of 74%, owing to their health benefits in strengthening and muscle building. In addition, the influence of trainer guidance has a huge impact on the market, as they direct the customers overeating habits. It is estimated that sports nutrition will grow at an average of 9% a year.
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Whey protein concentrate is widely considered to be the most efficient and economical form of protein for the human body to digest and use. The concentrates are micro-filtered and not heat treated to produce ultra-pure protein. This process ensures that the protein stays intact and as pure as it can be. It also means the powder can be mixed easily and achieve a smooth texture, giving the perfect protein shake. The market for whey protein concentrate is cheap and growing as it is consumed as a general supplement of the body. Therefore, this form of protein is particularly popular among health-conscious masses. Whey protein concentrate is the cheapest type of whey protein available with the lowest amount of protein per 100grams. Though low in protein content, 55-89% is made of protein; other 11-45% is made of fat, lactose, and peptides. In some cases, despite less availability of protein, WPC is treated as whole food as it contains trace amounts of lactose and milk fat.
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The Brazil whey protein market is a fragmented market. The market is dominated by players, such as Arla Foods, Carbery Group and Fonterra Group. Other prominent players in the market include Hilmar Cheese Company and FrieslandCampina amongst others. Product innovation and Partnership are the most common strategy adopted by key market players, such as Arla Foods and Fonterra Group.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Whey Protein Concentrate
5.1.2 Whey Protein Isolate
5.1.3 Hydrolyzed Whey Protein
5.2 By Application
5.2.1 Sports and Performance Nutrition
5.2.2 Infant Formula
5.2.3 Functional/Fortified Food
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Arla Foods Ingredients
6.4.2 Carbery Group
6.4.3 Hilmar Ingredients
6.4.4 Fonterra Co-Operative Group
6.4.6 Lactalis Ingredients
6.4.7 Leprino Foods Company
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability