Market Trends of Brazil Rigid Plastic Packaging Industry
Bottles and Jars Segment is Estimated to Have the Largest Market Share
- Plastic bottles and jars made from polyethene terephthalate (PET), polypropylene (PP), and polyethylene (PE) are lightweight and unbreakable and easy to handle. In Brazil, these bottles and jars find applications across various industries, including food, beverages, cosmetics, industrial, and healthcare. The rising consumption of soft drinks and juices in Brazil's beverage industry propels the demand for plastic bottles.
- Various end-use industries, including food, beverage, cosmetics, and pharmaceuticals, are increasingly favouring polyethylene terephthalate (PET) bottles. In Brazil, the combination of cost-effectiveness, lightweight nature, and advancements in printing technology has made PET bottles a preferred choice for premium manufacturers.
- Brazilian manufacturers, such as Berry Global Inc., produce PET and PE bottles catering to diverse sectors such as cosmetics, personal care, pharmaceuticals, and industrial packaging. Offering customized bottles in various sizes, colors, and recyclable materials, the company's approach is poised to further stimulate market growth.
- Brazil's bottled water market is witnessing growth, fueled by rising tourism, evolving consumer lifestyles, and heightened awareness of waterborne diseases in certain areas. The demand for convenient hydration solutions further amplifies this trend. Data from Beverage Marketing Corporation indicates that bottled water consumption in Brazil reached 31.4 gallons in 2022, with projections of a rise to 32.2 gallons in 2023.
Understand The Key Trends Shaping This Market
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Food Segment Expected to Dominate the Market
- Urbanization, a surge in premium and healthy food product imports, and a rising consumer appetite for convenience such as ready-to-eat meals fuel Brazil's burgeoning food industry. These trends have spurred demand for rigid plastic packaging solutions, such as trays and containers, across the nation.
- Data from the United States Department of Agriculture (USDA) highlights that Brazil's vibrant food service sector, encompassing restaurants, bars, and cafes, thrives due to a boost in tourism and a consumer pivot towards home delivery and takeaway services. This trend underscores the heightened reliance on plastic containers and trays. Additionally, as tourism flourishes, major fast-food chains such as McDonald's, Burger King, and KFC are witnessing a surge in demand for takeaways, further propelling market growth.
- Brazilian manufacturers, including Amcor GmbH and Alpla Group, produce PE and PET bottles, jars, trays, caps, and closures tailored for food applications. These cater to snacks, poultry, meat, condiments, sauces, and dressings, ensuring functionality, freshness, and extended shelf life, thereby driving market growth.
- With its vast geography, sizable population, and rich natural resources, Brazil stands as a pivotal agricultural producer and exporter on the global stage, drawing significant foreign investment. As consumer preferences shift towards healthier eating, there's a growing emphasis on high-quality ingredients in the food industry. The Brazilian Food Processors Association (ABIA) reports that the country's food processing sector achieved revenues of USD 231 billion in 2023, marking a 7.2% uptick from 2022.
