Market Size of Brazil Probiotics Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.46 Billion |
| Market Size (2029) | USD 3.22 Billion |
| CAGR (2024 - 2029) | 5.52 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Brazil Probiotics Market Analysis
The Brazil Probiotics Market size is estimated at USD 2.46 billion in 2024, and is expected to reach USD 3.22 billion by 2029, growing at a CAGR of 5.52% during the forecast period (2024-2029).
The probiotic market in Brazil is experiencing significant growth, driven by increasing awareness of the health benefits associated with probiotics. Probiotics, which are live microorganisms that provide health benefits when consumed in adequate amounts, are known to improve gut health, boost the immune system, and prevent gastrointestinal issues. Poor gut health can lead to various diseases, such as cancer, depression, allergies, and inflammatory bowel disease. As per Revista Brasileira de Cancerologia, 704 thousand new cases of cancer were estimated in Brazil as of 2023.
Kombucha, a fermented tea rich in probiotics, has gained considerable popularity in Brazil. According to a survey published in an MDPI research article, about 46.6% of Brazilians consumed kombucha in 2023. This trend highlights the growing acceptance and integration of probiotics into Brazilians' daily diets. Additionally, kombucha's appeal lies in its natural and organic production process, aligning with the broader consumer trend toward healthy and sustainable food choices.
Innovations in pediatric nutrition also fuel the probiotic market's growth. In 2023, the Brazilian Health Regulatory Agency (ANVISA) approved Probiokid for infants and children aged three months to 36 months. Probiokid is a probiotic specifically designed to support the developing digestive systems of young children, promoting a balanced gut microbiome and enhancing immune function. This approval signifies a significant step toward integrating probiotics into early childhood nutrition, offering parents a scientifically-backed option to support their children's health from a young age. Hence, the factors mentioned above are likely to support the probiotic market’s growth during the forecast period.
Brazil Probiotics Industry Segmentation
Probiotics are live microorganisms that offer health benefits to the host by improving gut health. The Brazilian probiotics market is segmented by type into probiotic food, probiotic drinks, dietary supplements, and animal feed. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, pharmacies and drug stores, convenience stores, online channels, and other distribution channels. The market sizing has been done in value terms (USD) for all the segments mentioned above.
| By Type | |
| Probiotic Food | |
| Probiotic Drinks | |
| Dietary Supplements | |
| Animal Feed |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacies and Drug Stores | |
| Convenience Stores | |
| Online Retailers | |
| Other Distribution Channels |
Brazil Probiotics Market Size Summary
The Brazilian probiotics market is experiencing robust growth, driven by an increasing consumer demand for health and wellness products, particularly functional beverages. Probiotics are predominantly found in dairy products like yogurt, which is a staple in the Brazilian diet. The market is expanding as probiotics are being integrated into a variety of food products, including bakery items, snack bars, and baby foods. Consumers in Brazil are particularly interested in the digestive health benefits of probiotics, which has led brands to prominently feature these benefits on their product labels. The regulatory environment, governed by ANVISA, requires that any health claims made on packaging be scientifically substantiated, prompting manufacturers to focus on developing and obtaining approval for products with proven health benefits.
The competitive landscape in the Brazilian probiotics market is characterized by a consolidation of major players who hold significant market shares. Companies such as General Mills, Danone, BioGaia, and Lallemand Inc. are leading the market by emphasizing new product development, strategic expansions, mergers, acquisitions, and partnerships. Supermarkets and hypermarkets are expanding their probiotic product offerings, creating a competitive environment where differentiation is key. This has led to a proliferation of products labeled with probiotic claims, as consumers increasingly associate these products with improved digestive and immune health. The market's growth is further fueled by the strategic positioning of probiotic foods and beverages as premium offerings, catering to specific consumer needs and preferences.
Brazil Probiotics Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Rising Demand for Natural and Organic Products
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1.1.2 Health benefits associated with probiotic- fortified foods
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1.2 Market Restraints
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1.2.1 Availability of Substitutes Hampering Market Demand
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Probiotic Food
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2.1.2 Probiotic Drinks
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2.1.3 Dietary Supplements
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2.1.4 Animal Feed
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Pharmacies and Drug Stores
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2.2.3 Convenience Stores
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2.2.4 Online Retailers
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2.2.5 Other Distribution Channels
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Brazil Probiotics Market Size FAQs
How big is the Brazil Probiotics Market?
The Brazil Probiotics Market size is expected to reach USD 2.46 billion in 2024 and grow at a CAGR of 5.52% to reach USD 3.22 billion by 2029.
What is the current Brazil Probiotics Market size?
In 2024, the Brazil Probiotics Market size is expected to reach USD 2.46 billion.
