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Brazil Pet Food Market Size

The Brazil pet food market is experiencing significant growth, driven by the trend of pet humanization and an increasing pet population. This market's expansion is particularly notable in the dog food segment, which holds a major share due to the high number of pet dogs in the country. While cats represent a smaller portion of the market, their popularity is rising rapidly. Additionally, the market for pet food catering to other animals, such as birds and small mammals, is also growing, reflecting the diverse nutritional needs of various pets. The increasing awareness among pet owners about these needs is expected to further propel the market's growth in the coming years.

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Market Size of brazil pet food Industry

Brazil Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 9.37 Billion
svg icon Market Size (2029) USD 17.10 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 12.78 %
svg icon Fastest Growing by Pets Cats
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Brazil Pet Food Market Analysis

The Brazil Pet Food Market size is estimated at USD 9.37 billion in 2024, and is expected to reach USD 17.10 billion by 2029, growing at a CAGR of 12.78% during the forecast period (2024-2029).

9.37 Billion

Market Size in 2024 (USD)

17.10 Billion

Market Size in 2029 (USD)

12.57 %

CAGR (2017-2023)

12.78 %

CAGR (2024-2029)

Largest Market by Product

71.57 %

value share, Food, 2022

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The rising pet ownership rates and the increasing demand for commercial pet food products such as kibbles and wet pet foods have boosted the market growth in the country.

Largest Market by Animal

75.06 %

value share, Dogs, 2022

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The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country have primarily contributed to the growth of the market.

Fastest-growing Market by Product

16.64 %

Projected CAGR, Pet Veterinary Diets, 2023-2029

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The increasing prevalence of pet health issues is driving the usage of veterinary diets in the country, as these diets support pet health by reducing the progression of diseases.

Fastest-growing Market by Animal

15.73 %

Projected CAGR, Cats, 2023-2029

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With the increasing cat ownership rates, the consumer demand for commercial pet foods, including wet food and pet treats, resulted in growth concerning cats in the country.

Leading Market Player

15.69 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, as it is primarily focused on product innovations in the country and launched various pet food lines under Royal Canin and Nutro brands.

Dogs dominate the Brazil pet food market as they are highly owned pets in the country with a high consumption rate

  • With the growing pet humanization trend, Brazil has emerged as one of the largest markets for pet food in South America. The country's pet population has witnessed a significant increase. The pet population reached 156.4 million in 2022 from 127.1 million in 2017. The increase in pet humanization has further helped in the growth of the pet food industry in Brazil, as pets are increasingly regarded as integral members of the family.
  • Dogs have a major share in Brazil's pet food market, and the dogs segment accounted for 75.1% in 2022. This can be attributed to dogs having a significant share of the pet population, as they accounted for 38.2% in 2022. Furthermore, there is a growing trend toward premium dog food products in the region, and the dog food segment is projected to register a CAGR of 12.8% during the forecast period.
  • In 2022, cats have the second-largest market share in the Brazilian pet food market, accounting for 17.0%. However, the share of cats is lower than dogs primarily due to their lower population. The number of pet cats in Brazil was less than 50% of the number of pet dogs in 2022. However, the pet cat population increased by about 29.4% between 2017 and 2022, indicating a faster growth rate compared to the 13.4% increase observed in the pet dog population during the same period. This growth reflects the rising popularity of pet cats in the country.
  • The other animals include birds, small mammals, rodents, and others. These animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. In 2022, the market for other animal pet food reached USD 588.3 million.
  • The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the pet food market in the coming years.
Brazil Pet Food Market

Brazil Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • With the growing pet humanization trend, Brazil has emerged as one of the largest markets for pet food in South America. The country's pet population has witnessed a significant increase. The pet population reached 156.4 million in 2022 from 127.1 million in 2017. The increase in pet humanization has further helped in the growth of the pet food industry in Brazil, as pets are increasingly regarded as integral members of the family.
  • Dogs have a major share in Brazil's pet food market, and the dogs segment accounted for 75.1% in 2022. This can be attributed to dogs having a significant share of the pet population, as they accounted for 38.2% in 2022. Furthermore, there is a growing trend toward premium dog food products in the region, and the dog food segment is projected to register a CAGR of 12.8% during the forecast period.
  • In 2022, cats have the second-largest market share in the Brazilian pet food market, accounting for 17.0%. However, the share of cats is lower than dogs primarily due to their lower population. The number of pet cats in Brazil was less than 50% of the number of pet dogs in 2022. However, the pet cat population increased by about 29.4% between 2017 and 2022, indicating a faster growth rate compared to the 13.4% increase observed in the pet dog population during the same period. This growth reflects the rising popularity of pet cats in the country.
  • The other animals include birds, small mammals, rodents, and others. These animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. In 2022, the market for other animal pet food reached USD 588.3 million.
  • The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the pet food market in the coming years.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Brazil Pet Food Market Size Summary

The Brazil pet food market is experiencing significant growth, driven by the trend of pet humanization and an increasing pet population. As one of the largest pet food markets in South America, Brazil has seen a substantial rise in pet ownership, with dogs dominating the market due to their popularity and larger population compared to cats. The demand for premium pet food products, particularly for dogs, is on the rise, reflecting a shift towards higher quality and natural ingredients. This trend is supported by the growing awareness among pet owners about the benefits of investing in premium pet nutrition. The market is also witnessing a notable increase in cat ownership, attributed to the rising popularity of cats as companions and the establishment of cat cafes that double as shelters, further encouraging pet adoption.

The market landscape is characterized by a diverse range of pet food products catering to various animal species, including birds, small mammals, and rodents. The expenditure on pet food is steadily increasing, with a significant portion of spending directed towards premium products. This growth is fueled by the rising number of pet-owning households and the higher income levels of pet owners in Brazil. The market is fragmented, with major players like ADM, BRF Global, Mars Incorporated, Nestle (Purina), and PremieRpet holding substantial shares. The shift towards e-commerce for pet food purchases, accelerated by the COVID-19 pandemic, is reshaping the distribution channels, although traditional retail remains dominant. Overall, the Brazil pet food market is poised for continued expansion, driven by evolving consumer preferences and a growing emphasis on pet health and well-being.

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Brazil Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Brazil Pet Food Market Size FAQs

The Brazil Pet Food Market size is expected to reach USD 9.37 billion in 2024 and grow at a CAGR of 12.78% to reach USD 17.10 billion by 2029.

In 2024, the Brazil Pet Food Market size is expected to reach USD 9.37 billion.

Brazilian Pet Food Market Report Snapshots

Brazil Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029