Brazil Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Brazil Pet Food Market Analysis

The Brazil Pet Food Market size is estimated at 10.73 billion USD in 2025, and is expected to reach 19.37 billion USD by 2030, growing at a CAGR of 12.54% during the forecast period (2025-2030).

The Brazilian pet food industry has experienced significant transformation driven by evolving consumer preferences and changing pet ownership patterns. The total pet population in Brazil reached 156.4 million in 2022, reflecting the growing trend of pet adoption and ownership across the country. This surge in pet ownership has been accompanied by a notable shift towards pet humanization, where pets are increasingly considered integral family members. The changing dynamics have led to increased spending on premium pet food products, with retail sales of premium dog food alone reaching USD 761.1 million in 2022. This trend has prompted manufacturers to focus on developing high-quality, nutritious pet food products that align with pet owners' growing emphasis on their pets' health and wellness.

The distribution landscape of the Brazil pet food market has evolved significantly, characterized by the integration of traditional and modern retail channels. The market is supported by a robust network of approximately 32,000 independent pet specialty stores, which serve as primary distribution points for pet food products. The e-commerce sector has gained substantial traction, exemplified by leading retailer Petz recording approximately 7 million website visits in May 2023, demonstrating the growing consumer preference for online pet food purchases. This multi-channel approach has enhanced product accessibility and provided pet owners with diverse purchasing options.

Product innovation and premiumization have emerged as key trends shaping the market landscape. Major manufacturers are introducing specialized products to meet evolving consumer demands. In March 2023, PremieRpet launched a new line of protein-packed meal toppers for dogs and cats under the brand Natoo, while Hill's Pet Nutrition introduced MSC-certified pollock and insect protein products in July 2023. These innovations reflect the industry's response to growing consumer interest in premium, specialized nutrition options for their pets.

The market is witnessing a notable shift in pet ownership dynamics, particularly in the cat segment. While dogs remain predominant, cat ownership has shown remarkable growth, with 14.4 million households owning cats in 2022, representing 21.4% of pet-owning households. This trend is reshaping product development and marketing strategies, as manufacturers adapt their offerings to cater to the specific nutritional needs and preferences of different pet segments. The industry has responded by expanding product lines and developing specialized formulations that address the unique requirements of various pet categories, contributing to the market's overall sophistication and diversification.

Brazil Pet Food Market Trends

Growing adoption of cats as companions and increasing awareness of their benefits are driving the cat market in the country

• The population of pet cats in Brazil has been consistently growing, particularly between 2019 and 2022, witnessing a substantial increase of 21.0%. This growth can be primarily attributed to the higher adoption rates of cats as companions during prolonged home confinement experienced during the COVID-19 pandemic. Brazil has the highest cat population in South America, accounting for 55.5% of the total cat population in the region in 2022.
• The cat population accounted for 18.3% of the Brazilian pet population in 2022. This relatively small proportion of cats compared to dogs is attributed to the cultural perception in the country wherein dogs are seen as more practical and valued pets than cats. These factors have contributed to the dog population being more than double compared to the cat population. However, there is an increasing awareness among people about the benefits of having a cat in the country. Owing to these factors, around 14.4 million households in Brazil own at least one cat, amounting to 21.4% of households owning a pet in 2022, with average growth in felines of 2.5% over the last 10 years due to the need for companionship.
• To support the growing cat population, new cat cafes are being established in Brazil, and these cat cafes are functioning as animal shelters post-pandemic, thereby ensuring pet security within the country. In 2021, Gato Cafe was established, which helped in getting cats a secure shelter after the death of their pet parents during the pandemic. It has also encouraged potential parents to adopt these secured pets.
• Factors such as increasing pet humanization, rising awareness about the benefits of owning a cat, and the minimal expenses compared to owning dogs are anticipated to drive the pet cat population.

The growing premiumization trend and the rising number of pet-owning households in Brazil are increasing pet expenditure in the country

• Brazil holds a prominent position as one of the largest pet food markets, not only within South America but also globally. There is an increasing trend in overall pet food expenditure within the country, which grew by about 19.2% between 2019 and 2022. This surge in spending can be attributed to the rising number of pet-owning households in Brazil, which experienced a steady CAGR of 1.3% between 2016 and 2020. Pet owners in the country are increasingly focused on pet humanization, driving demand for natural ingredients and premium products. For instance, the retail sales value of premium dry dog food in Brazil saw a rise from USD 335.7 million in 2016 to USD 761.1 million in 2022, with a CAGR of 14.7%, reflecting the escalating demand for premium pet products.
• The expenditure on pet cats increased by about 22.8% between 2019 and 2022, followed by dogs with a 20.7% increase, whereas for other pet animals, it increased by about 8.4%. Among South American countries, Brazil has the highest pet expenditure per animal, amounting to about USD 455.8 in 2022, which was 6.4% greater than the pet expenditure per animal in Argentina. The higher pet expenditure in Brazil is majorly due to various factors, such as increased pet food premiumization and a rising number of pet owners with higher incomes.
• In 2022, most people in Brazil preferred to buy pet food in stores, which accounted for 88.9% of all pet food distribution. However, due to the COVID-19 pandemic and increasing awareness regarding online shopping, e-commerce has become more popular for pet food purchases. The higher consumption of premium pet food and growing awareness about the benefits of healthy, nutritious pet food have helped in increasing pet expenditure within the country.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

• Growing pet humanization trend and evolving dog ecosystem in the country are driving the adoption of dogs as companions
• Brazil’s unique ecosystem and changing attitudes toward pets are driving the adoption of other pet animals in the country

Segment Analysis: PET FOOD PRODUCT

Food Segment in Brazil Pet Food Market

The food segment maintains its dominant position in Brazil's pet food market, accounting for approximately 72% of the market share in 2024. This substantial market share is primarily driven by rising pet ownership rates and the increasing demand for commercial pet food products such as kibbles and wet pet foods. The segment's strong performance is further supported by the growing trend of pet humanization, where pets are increasingly regarded as family members, leading to higher spending on quality Brazilian pet foods. Brazilian pet owners are showing a marked preference for premium and specialized food products, particularly dry pet food, which constitutes about 71% of the food segment, while wet food accounts for the remaining portion. The segment's growth is also bolstered by major manufacturers expanding their production capabilities and introducing innovative product formulations to meet the evolving nutritional needs of pets.

Pet Veterinary Diets Segment in Brazil Pet Food Market

The pet veterinary diets segment is experiencing remarkable growth in the Brazilian market, projected to expand at a CAGR of approximately 16% during 2024-2029. This accelerated growth is driven by the increasing prevalence of pet health issues and growing awareness among pet owners about the importance of specialized diets in managing various health conditions. The segment's expansion is supported by veterinarians actively recommending these specialized diets for conditions such as digestive sensitivity, renal problems, and urinary tract diseases. Major pet food manufacturers are responding to this trend by developing innovative formulations that target specific health conditions while maintaining palatability. The segment is also benefiting from the increasing availability of these specialized diets through various distribution channels, particularly veterinary clinics and specialty pet stores, making them more accessible to pet owners across Brazil.

Remaining Segments in Pet Food Product Market

The pet treats and pet nutraceuticals segments play vital complementary roles in the Brazilian pet food market. Pet treats serve multiple purposes, including training aids, dental care, and rewards, with various options like dental treats, crunchy treats, and soft treats catering to different pet preferences and needs. The pet nutraceuticals segment, while smaller in market share, is gaining importance as pet owners become more conscious about their pets' overall health and wellness. These segments are characterized by continuous product innovations, including the introduction of functional treats with added health benefits and specialized supplements targeting specific health conditions. Both segments are benefiting from the broader trend of pet humanization and the increasing focus on preventive pet healthcare in Brazil.

Segment Analysis: PETS

Dogs Segment in Brazil Pet Food Market

The dogs segment maintains its dominant position in Brazil's pet food market, accounting for approximately 75% market share in 2024. This substantial market presence is primarily attributed to Brazil having the second-largest dog population globally, with 59.7 million pet dogs. The segment's leadership is further strengthened by the growing trend of pet humanization and the increasing demand for premium dog food products. The shift toward premiumization is particularly evident in specialized dietary products, premium treats, supplements, and natural food options. Additionally, the segment benefits from Brazil having the highest number of small dogs globally, with 55% of pet dogs weighing less than 9 kilograms, driving specific nutritional requirements and specialized food products.

Cats Segment in Brazil Pet Food Market

The cats segment is demonstrating remarkable growth potential in the Brazilian pet food market by animal type, projected to grow at approximately 15% CAGR from 2024 to 2029. This accelerated growth is driven by the increasing adoption of cats as pets, particularly in urban areas where apartment living is common. The segment's growth is further fueled by the rising awareness among pet owners about specific nutritional requirements for cats, leading to increased demand for specialized cat food products. The trend is particularly strong in wet food categories, as cats naturally prefer food with higher moisture content. The expansion of premium and specialized cat food offerings, including veterinary diets and natural products, is also contributing to the segment's rapid growth trajectory.

Remaining Segments in Pets Segmentation

The other pets segment, encompassing birds, ornamental fish, small mammals, and reptiles, plays a significant role in Brazil's pet food market diversity. This segment benefits from Brazil's unique ecosystem, particularly near the Amazon rainforest, which has led to a diverse range of pets being kept as companions. The segment is characterized by specialized nutritional requirements and the growing trend of keeping alternative pet species, particularly in urban areas where space constraints make smaller pets more practical. The market for these pets is supported by increasing product innovation in specialized feeds and treats, catering to the specific dietary needs of various species.

Segment Analysis: DISTRIBUTION CHANNEL

Specialty Stores Segment in Brazil Pet Food Market

Specialty stores have emerged as the dominant distribution channel in Brazil's pet food market, commanding approximately 48% market share in 2024. These stores have established themselves as the preferred destination for pet owners due to their comprehensive product offerings and specialized expertise. The success of specialty stores can be attributed to their ability to provide expert guidance, premium brand selections, and customized solutions for pet nutrition needs. These stores typically employ knowledgeable staff who can offer personalized recommendations based on specific pet requirements, which has become increasingly important as pet owners become more conscious about their pets' health and dietary needs. Additionally, specialty stores often carry exclusive and premium pet food brands that may not be available through other retail channels, making them particularly attractive to pet owners seeking high-quality products.

Online Channel Segment in Brazil Pet Food Market

The online channel is experiencing remarkable growth in Brazil's pet food market, projected to expand at approximately 16% CAGR from 2024 to 2029. This substantial growth is driven by several factors, including the increasing digitalization of retail and changing consumer preferences toward convenient shopping options. E-commerce platforms are revolutionizing the pet food purchasing experience by offering features such as automated subscription services, detailed product information, and customer reviews that help pet owners make informed decisions. The segment's growth is further supported by the expansion of major pet retailers into the digital space, with companies like Petz and Petlove leading the way in online pet food retail. These platforms are enhancing their service offerings with features such as same-day delivery, competitive pricing, and loyalty programs, making online shopping an increasingly attractive option for pet owners.

Remaining Segments in Distribution Channel

The pet food market in Brazil is also served through various other distribution channels, including supermarkets/hypermarkets, convenience stores, and other retail formats. Supermarkets and hypermarkets continue to play a crucial role by offering the convenience of one-stop shopping for pet owners who prefer to purchase pet food alongside their regular groceries. Convenience stores cater to immediate pet food needs with their accessible locations and extended operating hours. Other channels, including veterinary clinics and local pet shops, contribute to the market by serving specific customer segments with specialized needs. These diverse distribution channels ensure that pet food products remain accessible to consumers across different locations and shopping preferences, contributing to the overall growth and development of the market.