Market Trends of Brazil Minimally Invasive Surgery Devices Industry
This section covers the major market trends shaping the Brazil Minimally Invasive Surgery Devices Market according to our research experts:
Aesthetics Segment is Expected to Witness Growth Over the Forecast Period
Minimally invasive aesthetic procedures are growing in day-to-day clinical routine. Plastic surgeons are also becoming more willing to explore them, and minimally invasive cosmetic and aesthetic procedures are now an established interdisciplinary topic. Brazil ranks second in the top 10 countries by a number of aesthetic procedures.
According to the International Society of Aesthetic Plastic Surgery (ISAPS), Brazil performs the most aesthetic surgeries worldwide. For instance, as per ISAPS, the number of aesthetic procedures performed was 1,929,359 in 2020, out of which the total number of surgical procedures performed was 1,306,962. For the same year, the most common procedures such as breast augmentation procedures were recorded to be 172,485, liposuction was 173,420, abdominoplasty was 112,186, and eyelid surgery was 143,037. Due to the surge in surgical aesthetic procedures which deploys minimally invasive surgery devices, it is projected that the demand for the segment is likely to grow during the forecast period.
Additionally, advancements in technology, increasing product approvals, partnerships, and acquisitions by key players are helping in segment growth. For instance, in August 2020, Harley Technologies, the medical aesthetic equipment supplier, collaborated with Vydence Medical, a Brazil-based manufacturer of medical lasers for dermatology, vascular surgery, and plastic surgery. Harley Technologies was expected to launch Vydence's Etherea MX laser platform in the United Kingdom. This indicates the high demand of Brazil based aesthetic medical devices worldwide which is ultimately projected to augment the segment growth during the forecast period.
