Market Trends of Brazil Location Based Services Industry
FMCG and E-Commerce Sector Expected to Witness Significant Growth
- There has been an increasing trend in e-commerce establishments in the past decade. Mobile apps have enjoyed tremendous success due to their personalization features. They are easier to use and form a direct link between the brands and customers, thus enabling high levels of consumer engagement.
- Mobile apps help e-commerce stores analyze the market and consumer behavior, resulting in better marketing strategies. E-commerce services based on user location have emerged as a significant segment of modern information services. In these user-intensive applications, quality of service is essential, and design methods increasingly rely on software standards to achieve quality.
- E-commerce applications provide tailored offers to customers that reside in specific locations. These offers are delivered to customers through personalized notifications, which are more effective than general-purpose push notifications.
- In other words, marketplaces rely on artificial intelligence to identify locations and products that are popular there. Once the data is set up, sellers can pay a one-time cost to ship their stock to the final location.
- Consumer goods marketers can target customers effectively due to active engagement on social media channels such as mobile, personal computers, and tablets. Location-based marketing allows big brands to focus on smaller shops and may focus on in-store marketing while attempting to comprehend client behavior.
- RTLS includes various location technologies, from Bluetooth beacons and passive radio frequency identification (RFID) to large-scale systems that constantly communicate assets and back-end processes. Many warehouse owners use a mix of location-based technologies to meet their needs most cost-effectively.
Understand The Key Trends Shaping This Market
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location based advertising will drive the market
- Over two-thirds of the worldwide population is now connected via GPS-enabled mobile phones. Location data is one of the most critical data sources. According to the GSMA, currently, there are approximately 5,160 million global mobile subscribers and 4,570 million internet users. The percentage of GPS penetration in mobile phones has grown and is now almost 100% in smartphones. The improved satellite technology has made commercial GPS receivers more sensitive than ever since 1998.
- Geo-targeted campaigns are being used by businesses and institutions, such as shops, financial institutions, auto dealers, restaurants, educational institutions, hotels, and healthcare institutions, to retain and attract their audiences. Healthcare units and banks are also improving mobile apps with an integrated geolocation facility. This allows them to provide more customized services and promote market growth.
- Advertisers have a compelling opportunity to place advertising and marketing content on social media platforms due to the shift in consumer behavior towards using mobile apps for shopping and engaging socially. LBS will enable brands to develop mobile apps that are easier for customers. This will increase the market growth. The LBA industry offers apps to lure advertisers to use their core platforms. Service providers will demand extra for any additional features or content. To improve their services, it is becoming more common for location-based platform suppliers to work with analytics solution providers.
- Other developments in communication technology, such as Assisted GPS, Cell ID positioning, and increasing IoT device penetration, are expected to help the growth of location-based services and the LBA market. Marketers, regulators, network providers, and marketers will have great opportunities to tap into the market for location-based advertising.
