Brazil Jewelry Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Brazilian Jewelry Market Trends & Forecast. The Market is Segmented by Type (Necklaces, Rings, Earrings, Charms and Bracelets, and Other Types), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Category (Real Jewelry and Costume Jewelry). The Report Offers the Market Sizes and Forecasts in Value (USD) for the Above Segments.

Brazil Jewelry Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Brazil Jewelry Market Size

Brazil Jewelry Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 3.89 Billion
Market Size (2030) USD 5.80 Billion
CAGR (2025 - 2030) 8.31 %
Market Concentration Low

Major Players

Brazil Jewelry Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Brazil Jewelry Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

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Brazil Jewelry Market Analysis

The Brazil Jewelry Market size is estimated at USD 3.89 billion in 2025, and is expected to reach USD 5.80 billion by 2030, at a CAGR of 8.31% during the forecast period (2025-2030).

  • The demand for new varieties and designs of jewelry, specifically branded ones, is escalating the market’s growth. The need for luxury jewelry drives a significant portion of the market, owing to the rising preference for jewelry made of precious stones and metals. The market studied is highly influenced by changing fashion trends, mainly due to continuous innovation. The growth in the jewelry market is fueled by its large-scale shift to the e-commerce platform due to the increase in online retail sales.
  • However, some price-sensitive consumers demand costume jewelry (jewelry made of non-precious metals or silver), thus boosting the market. Additionally, due to the rise in the popularity of jewelry in Brazil, manufacturers in the country have been importing jewelry articles and precious metals to cater to the growing demand for such accessories. According to UN Comtrade, Brazil imported jewelry articles and parts of precious metals worth USD 44,488,334 in 2021.
  • Additionally, in Brazil, fashion is associated with vibrant colors. The clothes are commonly designed with various printed and floral patterns. Hence, this is driving the market for jewelry as people look for other fashion accessories, including jewelry, to complement their attire. Key players are investing in developing a strong distribution network across the country. Higher-priced brands are opening traditional stores in airports and new shopping centers, especially in the largest cities in the country. Such factors are likely to drive the market growth in the future.

Brazil Jewelry Industry Overview

The Brazilian jewelry industry is one of the fast-growing consumer goods industries, with an increasing number of players bringing innovative products to retail shelves. With the growing preference for branded products among consumers, the importance of retailers carrying branded gems and jewelry has increased. Owing to their tailor-made approach and customized and specific products, the demand for jewelry has prompted sales in specialty stores nationwide. The top players in the Brazilian jewelry market include Jóias Vivara, H Stern Jewelers Inc., Pandora AS, LVMH Moet Hennessy Louis Vuitton, and Compagnie Financiere Richemont SA. Brazilian. Consumers are more concerned about the quality of the material (metal and gemstones) used. Key players adopt various strategies to gain consumer trust and interest. For instance, Tiffany & Co. tracks the source of diamonds from where they are mined as raw stones. All the raw stones undergo the Kimberly Process Certification.

Brazil Jewelry Market Leaders

  1. Jóias Vivara

  2. H Stern Jewelers Inc.

  3. Pandora AS

  4. LVMH Moet Hennessy Louis Vuitton

  5. Compagnie Financiere Richemont SA

  6. *Disclaimer: Major Players sorted in no particular order
Brazil Jewelry Market Concentration
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Brazil Jewelry Market News

  • August 2023: Pandora revealed its intentions to introduce three fresh collections of lab-grown diamond jewelry—Pandora Nova, Pandora Era, and Pandora Talisman—in various global locations, including Mexico and Brazil. The initial availability of select jewelry collections commenced in Mexico and Brazil in October 2023.
  • July 2022: Brazil witnessed the launch of a new jewelry brand named BC & Co. The inauguration of this Brazilian jewelry line comprised an experimental release of 100 pieces. BC & Co. boasted jewelry crafted from 18K gold, touted as anti-allergenic, and featured stones sourced locally from Brazil.
  • March 2021: JTV, a prominent jewelry retailer and broadcast network, introduced its Artisan Collection in Brazil, characterized by eclectic designs inspired by the cultural essence of the region. This collection became accessible through the brand's retail outlets and e-commerce platform.

Brazil Jewelry Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing demand for certified jewelry
    • 4.1.2 Increasing product development in terms of designs
  • 4.2 Market Restraints
    • 4.2.1 Extensive availability of imitation jewelry
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Necklaces
    • 5.1.2 Rings
    • 5.1.3 Earrings
    • 5.1.4 Charms and Bracelets
    • 5.1.5 Other Types
  • 5.2 Distribution Channel
    • 5.2.1 Offline Retail Stores
    • 5.2.2 Online Retail Stores
  • 5.3 Category
    • 5.3.1 Real Jewelry
    • 5.3.2 Costume Jewelry

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Joias Vivara
    • 6.3.2 H Stern Jewelers Inc.
    • 6.3.3 Pandora AS
    • 6.3.4 Manoel Bernardes SA
    • 6.3.5 LVMH Moet Hennessy Louis Vuitton SE
    • 6.3.6 Haramara Jewelry
    • 6.3.7 Compagnie Financiere Richemont SA
    • 6.3.8 Elegance Jewelry
    • 6.3.9 Uso Obrigatorio
    • 6.3.10 Belatriz Jewelry
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Brazil Jewelry Industry Segmentation

Jewelry consists of various accessories worn for personal beautification. It can be made using precious stones and metals and artificial stones and metals. 

The Brazilian jewelry market is segmented by type, distribution channel, and category. On the basis of type, the market is segmented into necklaces, rings, earrings, charms and bracelets, and other types. By distribution channel, the market is segmented into offline retail stores and online retail stores, and by category, the market is segmented into real jewelry and costume jewelry. The study also covers the country-level analysis of real jewelry and costume jewelry.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type Necklaces
Rings
Earrings
Charms and Bracelets
Other Types
Distribution Channel Offline Retail Stores
Online Retail Stores
Category Real Jewelry
Costume Jewelry
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Brazil Jewelry Market Research Faqs

How big is the Brazil Jewelry Market?

The Brazil Jewelry Market size is expected to reach USD 3.89 billion in 2025 and grow at a CAGR of 8.31% to reach USD 5.80 billion by 2030.

What is the current Brazil Jewelry Market size?

In 2025, the Brazil Jewelry Market size is expected to reach USD 3.89 billion.

Who are the key players in Brazil Jewelry Market?

Jóias Vivara, H Stern Jewelers Inc., Pandora AS, LVMH Moet Hennessy Louis Vuitton and Compagnie Financiere Richemont SA are the major companies operating in the Brazil Jewelry Market.

What years does this Brazil Jewelry Market cover, and what was the market size in 2024?

In 2024, the Brazil Jewelry Market size was estimated at USD 3.57 billion. The report covers the Brazil Jewelry Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil Jewelry Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Brazil Jewelry Industry Report

Statistics for the 2025 Brazil Jewelry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Jewelry analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Brazil Jewelry Market Report Snapshots