Brazil Home Appliances News

Related Home Appliances Industry News

• July 2023: Electrolux Group introduced its CIH Partner Program, inviting independent retailers who are Euronics members to collaborate on innovation, sustainability, and growth initiatives. The program provides enhanced support, including rebates, display deals, promotional materials, and marketing plans. These offerings aim to boost consumer engagement and allow retailers to benefit from Electrolux's investment in the independent electrical retail channel.
• March 2023: Samsung Electronics UK Ltd unveiled its latest single-door built-in fridges and freezers. These appliances claim to keep food fresher for longer and provide a sleek, modern aesthetic that complements Samsung's line of built-in ovens. This launch underscored Samsung's commitment to the market, bolstering support for its retail partners.

• February 2024: Whirlpool Corporation partnered with BORA to enhance kitchen design possibilities for 2025. Whirlpool Corporation aims to reimagine the kitchen as a space that combines technology and functionality while pushing design boundaries. Both companies share a commitment to challenging conventional approaches in kitchen design.
• April 2023: Samsung Electronics launched a new online store for its B2B customers in Germany. This store is part of Samsung's plan to expand its B2B online presence to 30 countries worldwide. The B2B online store, integrated within Samsung.com, offers products, solutions, and purchase benefits specifically tailored for small and medium-sized businesses (SMBs).

• In February 2024, Philips unveiled the GC026/80 Fabric Pill Remover, a Battery-Operated Fabric Shaver, designed to effectively remove fabric pills from garments and upholstery.
• In February 2023, Sahjanand Households introduced a portable lint remover crafted from Indian-made plastic. This product aims to provide a convenient solution for removing lint from clothing and fabrics, emphasizing the company's commitment to quality and innovation in household products.

• February 2024: Modine announced the launch of the MEW, a new corrosion-resistant electric unit heater. It provides a heating option for farming, agriculture, food and beverage production, car wash, oil and gas, petrochemical, and dairy industries.
• February 2024: Synchrony, a prominent player in consumer finance, announced a multi-year extension of its strategic alliance with Rheem, a global leader in water heating and HVACR solutions. Under this renewed collaboration, Rheem will continue to leverage Synchrony's cutting-edge application technology. This technology empowers customers to conveniently and securely apply for credit on their devices, with the added benefit of accessing approved credit instantly.

• March 2023: Whirlpool introduced a three-star, inverter, frost-free, double-door refrigerator. It is excellent for maintaining long-lasting cooling.
• February 2023: Samsung Electronics introduced an intelligent inverter fridge with a double-door facility (RT34T4513S8/HL). Available with five convertible modes, it has unique features like a door alarm, inverter, external display and control (fridge and freezer), power cool/power freeze, stabilizer-free operation (200 ~ 300 V), deodorizer, interior LED light, and big bottle guards.

• May 2023: LG Electronics released the InstaView refrigerator featuring door panels that can change colors, offering enhanced customization. Users can alter the colors according to their mood, with the LED panels providing access to an impressive selection of up to 190,0001 color combinations.
• January 2023: Samsung Electronics introduced the latest enhancements to its customizable Bespoke Home series. The new home appliances and services were crafted to cater to the increasing desire for personalization and to offer enhanced connectivity that enables users to adopt more sustainable practices. Among the updates are a broader range of Bespoke refrigerator models and advanced AI Pro Cooking capabilities for the Bespoke AI Oven, which streamline and support meal preparation.

• April 2023: To enter the Indian market, American consumer electronics manufacturer Frigidaire partnered with Indian consumer electronics company Ossify.
• January 2022: Exertis expanded in the United States with the acquisition of Almo Corp. DCC Technology, which trades as distributor Exertis, announced its acquisition of Almo Corp. in North America.

• May 2023: Super Plastronics Pvt. Ltd invested USD 240 million in a washing machine plant in Noida, India. The company is the brand licensee for several international electronics companies and invested in the washing machine segment of Thompson, which entered the Indian washing machine market in 2020.
• March 2023: Haier introduced new washing machines that are manufactured in India, expanding its range of home appliances. Priced at INR 43,000 (USD 518.63), the washing machines offer smart laundry solutions and come in capacities ranging from 8 kg to 9 kg. They include features such as anti-scaling technology, a bionic magic filter, and a 3D rolling wash, with a lineup of 60 models.

• July 2023: Samsung launched its smart fridge that features a camera, speaker, and 21-inch touch display to provide a smart experience to its users in India.
• April 2023: Haier, a major appliance manufacturer, plans to invest USD 182.8 million for expansion by 2025.

• September 2023: Octopus Energy launched a revolutionary heating system. It includes the Cosy 6, a new heat pump from Octopus, the Cosy Hub, a home control system, the Cosy Pods, room sensors, a customized smart tariff, and the renowned Octopus 5-star service.
• January 2023: Johnson Controls launched the next-generation YORK YMAE Air-to-Water Inverter Scroll Modular Heat Pump, a high-efficiency air-to-water heat pump for the North American market.