Market Size of Brazil Hair Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.92 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Brazilian Hair Care Market Analysis
The Brazil Hair Care Market size is expected to grow from USD 6.06 billion in 2023 to USD 7.70 billion by 2028, at a CAGR of 4.92% during the forecast period (2023-2028).
The rising incidence of hair problems such as hair loss, hair damage, and other hair-related products has significantly impacted the market with consumers' inclination towards using various hair care products such as hair oil, shampoo, and other products that claim to contain functional ingredients that assist in maintaining hair health.
Despite the economic slump and recession-like environment for its people, Brazil continues to dominate the hair care market drive in Latin America, followed by Mexico and Argentina. A slowing Brazilian economy, stagnant economies, rising cost of products, and some other key factors are the challenges in the hair care market of Brazil.
Due to the rise in hectic schedules and lifestyles, online shopping is becoming a convenient medium for purchasing daily essentials, including hair care products. It is gaining more popularity among millennials and work professionals. Moreover, the ease of use of different online shopping applications as per the convenience of the consumers and the use of applications in smartphones and other devices is increasing the sales of hair care products through online retailers. For instance, the products available via online retail stores often carry offers that allow customers to buy the product of their choice at a lesser price than in single stores.
Brazilian Hair Care Industry Segmentation
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp hair.
Brazil's Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Color, Hair Styling Products, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The market sizing has been done in value terms in USD for all the abovementioned segments.
| Type | |
| Shampoo | |
| Conditioner | |
| Hair Color | |
| Hair Styling Products | |
| Others |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Store | |
| Online Retail Stores | |
| Other Distribution Channels |
Brazil Hair Care Market Size Summary
The Brazilian hair care market is experiencing a steady expansion, driven by an increasing consumer focus on hair health and aesthetics. Despite economic challenges, Brazil remains a leader in the Latin American hair care sector, with a growing demand for products like shampoos, hair oils, and treatments that promise functional benefits. The market is witnessing a shift towards online shopping, particularly among millennials and professionals, who prefer the convenience and cost-effectiveness of purchasing hair care products through digital platforms. This trend is bolstered by the rising disposable income and a heightened emphasis on personal care, encouraging consumers to invest in a variety of hair care solutions, including natural and organic options. Manufacturers are responding by innovating with plant-based ingredients and eco-friendly packaging, catering to the increasing preference for sustainable and gentle hair care products.
The competitive landscape of the Brazilian hair care market is marked by the presence of both regional and international players, such as Unilever, Procter & Gamble, Johnson & Johnson, L'Oréal SA, and Natura & Co. These companies are actively engaging in strategic initiatives like mergers, acquisitions, and new product developments to enhance their market presence. The introduction of innovative products, such as shampoo and conditioner combos with added benefits, is further propelling market growth. The focus on clean beauty and organic products is evident, with brands like O Boticário and Natura leading the charge in offering eco-conscious and effective hair care solutions. As the market continues to evolve, these dynamics are expected to shape the future trajectory of hair care consumption in Brazil.
Brazil Hair Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Shampoo
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2.1.2 Conditioner
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2.1.3 Hair Color
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2.1.4 Hair Styling Products
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2.1.5 Others
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience/Grocery Store
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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Brazil Hair Care Market Size FAQs
What is the current Brazil Hair Care Market size?
The Brazil Hair Care Market is projected to register a CAGR of 4.92% during the forecast period (2024-2029)
Who are the key players in Brazil Hair Care Market?
Proctor and Gamble , L’Oréal S.A., Johnson & Johnson, Natura & Co and Unilever PLC are the major companies operating in the Brazil Hair Care Market.
