Market Trends of Brazil Food Ingredient Industry
Growing Demand for Natural Food Colorants
- With an increasing preference for clean-label products, the demand for natural colors is expected to increase in the country. Natural colorants have varied applications in functional foods. Food colors find application in many processed foods, including candies, snack foods, margarine, cheese, soft drinks, jams/jellies, gelatins, pudding, and pie fillings.
- Due to changing lifestyles and eating habits, consumer demand for preservative-free, chemical-free, and natural products is increasing. Due to this, demand for natural food colorants is increasing in the country. Consumer demand for free-from food is also increasing due to its nutritional profile and health benefits.
- Market players have been innovating and launching new natural colorants from various natural sources to meet the growing demand for natural ingredients in food products. The use of natural colorants has become increasingly popular as consumers look for healthier and more natural alternatives to artificial colorants. Over the medium term, the market for food colorants is expected to continue growing due to the increasing demand for attractive food products and natural ingredients.
Understand The Key Trends Shaping This Market
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Health and Wellness Trend to Uplift Ingredients Value Sales
- In Brazil, rising rates of obesity, diabetes, and heart disease are prompting customers to seek out more natural, healthful, and organic products. According to International Diabetes Federation (IDF) data, in 2021, 1 in 10 adults in Brazil were diabetic.
- Moreover, the country's shifting demographics, which are aging rapidly with falling birth rates and increasing life expectancy, are pushing consumers to be more proactive toward their health. With the rise in health consciousness, consumers are pivoting their interest from carbs to protein-based diets.
- The demand for plant-based, clean-labeled, and natural ingredients in Brazil is increasing due to their perceived health benefits. Consumers are becoming more health-conscious and seeking food products free from artificial ingredients, additives, and preservatives.
- This trend is also being driven by food manufacturers and governing bodies promoting healthier food options and ingredients. Food manufacturers are developing and launching new products that cater to the growing demand for plant-based and natural ingredients while governing bodies are implementing regulations to ensure that food products are labeled accurately and contain safe and healthy ingredients.
