Brazil Energy Drink Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.85 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Brazil Energy Drink Market Analysis
The Brazil energy drink market is projected to grow at a CAGR of 4.85% during the forecast period (2022 - 2027).
During the COVID-19 isolation, several changes in food patterns and an increase in home workouts, particularly among young people, increased the frequency and quantity of energy drink consumption among millennials. On the other hand, beverage companies have experienced a significant decline in demand and supply chain interruptions. While at-home consumption has risen, out-of-home consumption has historically generated the largest profit margins and has remained almost steady. Furthermore, a considerable percentage of the population still does not enjoy and prefer energy drinks, resulting in stagnant sales.
The demand for energy drinks has increased as urbanization, disposable income, and health consciousness among Brazilian consumers have expanded. Energy drinks are widely popular among youngsters due to their claims to improve performance, endurance, and alertness.
Moreover, the long and erratic working hours and the increasing social gatherings drive consumers toward consuming energy drinks. Increased awareness about active lifestyles has prompted health-conscious consumers to choose energy drinks. The energy drinks market is projected to grow due to improved promotional and advertisement strategies.
Brazil Energy Drink Market Trends
This section covers the major market trends shaping the Brazil Energy Drinks Market according to our research experts:
Rising Demand For Non-Alcoholic Beverages in Brazil
In recent years, there has been a substantial increase in the demand for non-alcoholic beverages. The non-alcoholic beverage market is driven by a surge in demand for functional beverages such as energy drinks, which are designed to supplement health without compromising taste. Another key factor is the greater accessibility and regulation of non-alcoholic beverages, increasing product preference, and increasing use. Furthermore, rising income and disposable income levels and continuous improvements in people's living conditions have resulted in modernized, hectic lifestyles, one of the key drivers of demand growth.
Increasing Expenditure On Advertisement And Promotional Activities
Energy drinks are becoming increasingly popular among the country's millennial population. The fundamental reason for their popularity may be linked to intensive marketing initiatives aimed chiefly at young consumers. Energy drinks are also advertised as power drinks energize the mind, refresh the body, and enhance performance and stamina. Apart from promotional spending, endorsements and sponsorship are two more essential aspects influencing the market growth. In addition, key players, such as Red Bull, which owns a football team with clubs in many countries, including Brazil, use the Red Bull trademark in their names as part of their advertisement campaign. The company aims to boost public perception and brand strength by associating the drink's image with these activities.
Brazil Energy Drink Industry Overview
The Brazilian energy drink market is consolidated in nature, with fewer domestic and multinational players competing for market share. Emphasis is given to the companies' mergers, expansions, acquisitions, partnerships, and new product developments as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the county's market include Red Bull, Monster Energy Company, Ambev, and Petropolis Group, among others.
Brazil Energy Drink Market Leaders
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Red Bull
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Monster Energy Company
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Ambev
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Petropolis Group
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Beverages Grassi
*Disclaimer: Major Players sorted in no particular order
Brazil Energy Drink Market News
In 2022, PepsiCo released Baya, a ready-to-drink energy beverage, through a collaborative venture with Starbucks. Baya is the newest product to hit the worldwide market in the fast-growing energy drink category, as people want more functional qualities in the foods and beverages they eat.
In 2021, Red Bull launched a New Summer Limited Edition. The Summer Edition Cans have a delightful peach flavor, making them a great on-the-go drink to energize your body and mind and give you wings this summer.
In 2021, Monster Beverage Corp., the company behind Monster Energy, launched several new drinks and 12-ounce cans in convenience stores. The company will also revamp the packaging for its Hydro and Rehab product lines.
Brazil Energy Drink Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Drinks
5.1.2 Shots
5.1.3 Mixers
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Store
5.2.4 Others
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Red Bull
6.4.2 Monster Beverage Corp.
6.4.3 Ambev
6.4.4 Petropolis Group
6.4.5 Budweiser
6.4.6 Skol Drinks
6.4.7 The Coca Cola Company
6.4.8 Fresubinus Kabi
6.4.9 Integralmedica
6.4.10 Beverages Grassi
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Brazil Energy Drink Industry Segmentation
Energy drink refers to a soft drink with high sugar content, caffeine, or another stimulant generally consumed during or after intense exercise or to overcome fatigue. The Brazil energy drink is segmented by product type into drinks, shots, and mixers; and by distribution channel into supermarkets/ hypermarkets, convenience stores, specialist stores, and others. The report offers market size and forecasts in value terms in USD million for all the above segments.
| By Product Type | |
| Drinks | |
| Shots | |
| Mixers |
| By Distribution Channel | |
| Supermarkets/ Hypermarkets | |
| Convenience Stores | |
| Specialist Store | |
| Others |
Brazil Energy Drink Market Research FAQs
What is the current Brazil Energy Drinks Market size?
The Brazil Energy Drinks Market is projected to register a CAGR of 4.85% during the forecast period (2024-2029)
Who are the key players in Brazil Energy Drinks Market?
Red Bull, Monster Energy Company, Ambev, Petropolis Group and Beverages Grassi are the major companies operating in the Brazil Energy Drinks Market.
What years does this Brazil Energy Drinks Market cover?
The report covers the Brazil Energy Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key distribution channels for energy drinks in Brazil?
The key distribution channels for energy drinks in Brazil are a) Supermarkets & convenience stores b) Gas stations
Brazilian Energy Drink Industry Report
The Brazil energy drink market is experiencing significant market growth, driven by the nation's dynamic lifestyle and an increasing preference for functional beverages among consumers. This industry analysis reveals that the market is segmented by product type, including drinks, shots, and mixers, and by distribution channels such as supermarkets, hypermarkets, convenience stores, and specialist stores. The market segmentation caters to a fast-paced consumer base seeking quick energy solutions, particularly popular in urban areas and among the youth.
Energy drinks in Brazil are appealing for their claims of boosting performance and endurance. To align with the health-conscious behavior of Brazilian consumers, manufacturers are innovating with sugar-free, low-calorie options and enticing flavors. The vigorous marketing strategies employed align with the active lifestyles of young Brazilians, enhancing the drink's appeal as a trendy health product. This market overview highlights the deep integration of energy drinks into various daily routines, supported by product diversification and strategic branding.
The industry statistics show diverse consumption patterns across different geographic regions in Brazil, indicating a broad market value. The industry trends suggest continuous growth, with manufacturers focusing on industry research to penetrate the market more profoundly. The market forecast and market outlook are optimistic, with expectations of further growth supported by detailed market data and industry reports.
In conclusion, the Brazil energy drink market is on an upward trajectory, with a strong focus on market leaders and industry sales. The market predictions and market review indicate that the industry's growth rate will continue to rise, driven by innovative products and strategic marketing. For more detailed insights and forecasts, refer to the report pdf available from Mordor Intelligence™ Industry Reports.
