| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 23.66 Million |
| Market Size (2030) | USD 30.66 Million |
| CAGR (2025 - 2030) | 5.32 % |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Brazil Electrocardiograph (ECG) Market Analysis
The Brazil Electrocardiograph Market size is estimated at USD 23.66 million in 2025, and is expected to reach USD 30.66 million by 2030, at a CAGR of 5.32% during the forecast period (2025-2030).
An ECG records the heart's electrical activity to evaluate its function. Various factors, such as the rising burden of cardiovascular disease (CVD), the growing aging population, and the expansion of healthcare infrastructure, influence the ECG market dynamics in Brazil.
The high prevalence of heart diseases, including hypertension, coronary artery disease, and arrhythmias, increases the demand for ECG diagnostics. Hypertension is a significant cardiovascular disease burden that requires frequent ECG monitoring to detect cardiac abnormalities. For instance, a study published in Diabetes, Obesity and Metabolism Journal in October 2024 mentioned that over twice as many Brazilian adults with obesity (41.7%) had hypertension compared to those with a normal or underweight BMI in 2023. Thus, the substantial prevalence of hypertension among obese individuals is expected to drive the growth of the Brazil ECG market as the demand for diagnostic tools to monitor cardiovascular health increases. As hypertension is a significant cardiovascular disease burden that requires frequent ECG monitoring to detect cardiac abnormalities.
The growing elderly population in Brazil is anticipated to increase the need for ECG monitoring and diagnostic tools to address the rising prevalence of heart conditions among elderly individuals. For instance, the data published by the Brazilian Institute of Geography and Statistics (IBGE) in August 2024 reported that Brazil's elderly population (60 years and over) is projected to more than double between 2023 and 2070, rising from 15.6% in 2023 to approximately 37.8% in 2070 of the total population. This demographic shift is expected to drive significant growth in Brazil's ECG market, as the aging population will likely increase the demand for cardiovascular monitoring and diagnostic devices.
Thus, the high prevalence of heart diseases such as hypertension, coupled with the growing elderly population, is expected to significantly drive the growth of the Brazil ECG market during the forecast period. However, the high cost of advanced ECG devices can reduce their accessibility in public hospitals and small clinics, thus restraining the ECG market growth in Brazil.
Brazil Electrocardiograph (ECG) Market Trends
Holter ECG Systems Segment is Expected to Have Significant Growth in the Market Over the Forecast Period
Holter ECG systems are portable devices that continuously monitor a patient's heart activity for 24 to 48 hours or even longer. These systems are instrumental in detecting intermittent arrhythmias, palpitations, and other cardiac abnormalities that might go unnoticed during a brief in-clinic ECG test.
The segment growth is projected throughout the forecast period, driven by broader adoption of wearable and wireless Holter monitors, government programs, and increased healthcare investments. Moreover, rising awareness of preventive cardiac care is fueling the uptake of Holter ECG devices in Brazil.
The significant burden of congenital heart disease (CHD) among children in Brazil elevates the need for advanced diagnostic devices, including Holter ECG systems. For instance, the data published by the Children’s HeartLink Organization in November 2024 highlighted that the National Institute of Cardiology hospital annually sees 1,800 to 2,000 children with congenital heart disease (CHD) in Rio de Janeiro, Brazil. However, a staggering 85% of these children are unable to access the required care for their heart conditions, leaving thousands without critical diagnosis and treatment necessary for their survival and healthy development. This unmet need highlights the potential for growth in the Holter ECG systems segment within Brazil's ECG market, as these systems can play a critical role in improving access to timely and accurate cardiac diagnostics.
Moreover, the growing burden of obesity associated with increasing cardiovascular health is anticipated to surge the adoption of Holter ECG monitors. For instance, the data published by the World Obesity Federation in June 2024 highlighted that nearly half of adult Brazilians (48%) will be obese, and an additional 27% will be overweight by 2044, meaning that within two decades, 75% of the adult population in Brazil will be affected by either obesity or overweight. Thus, this rising prevalence of obesity and overweight is expected to drive the growth of the Holter ECG systems segment in Brazil's ECG market as the demand for continuous cardiac monitoring increases.
Thus, the rising prevalence of congenital heart disease in children and the increasing burden of obesity among adults are expected to significantly drive the growth of the Holter ECG systems segment in Brazil's ECG market.
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ECG Management Software is Expected to Have Fastest Growth in the Market Over the Forecast Period
The ECG management software segment is expanding due to regulatory support for improved patient data handling and the rising demand for quicker, more effective ECG diagnoses. This software is vital for optimizing ECG workflows, enhancing diagnostic precision, and connecting ECG records with electronic health records (EHRs). As Brazil's healthcare sector prioritizes digital transformation, the adoption of ECG management solutions is projected to increase substantially, fueled by the demand for streamlined and precise cardiac care technologies.
The high prevalence of cardiovascular diseases, including heart attacks, are expected to significantly increase hospital admissions, highlighting the importance of ECG management software in cardiac monitoring in the country. For instance, an article published in Scientific Reports Journal in May 2024 mentioned that Brazil has an estimated 2 million people with heart failure, with 240,000 new cases diagnosed annually. Thus, this high prevalence of heart failure is expected to drive the demand for ECG management software, contributing to the segment's growth within the Brazilian ECG market.
The increasing adoption of telehealth in the country supports the ECG management software segment growth. For instance, an article published in BMJ Global Health in January 2025 highlighted that the Telehealth Network of Minas Gerais (TNMG's) telecardiology system was created by its in-house team of computer scientists. This custom-built software captures ECG tracings, uploads them along with the patient's clinical history, and transmits them to the TNMG analysis center via the Internet. The web platform for ECG reports showcases the ECG tracings, clinical data, and automatic measurements of ECG waves and intervals, all powered by the integrated University of Glasgow ECG system. The software automatically performs electrocardiographic measurements, and cardiologists can utilize tracing magnification tools to aid in interpretation. The development and implementation of such advanced telecardiology systems highlight the potential for significant growth in the ECG management software segment within Brazil's ECG market.
Therefore, the high prevalence of cardiovascular diseases, coupled with advancements in telehealth and telecardiology systems, is expected to significantly drive the growth of the ECG management software segment in Brazil's ECG market during the forecast period.
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Brazil Electrocardiograph (ECG) Industry Overview
The Brazil electrocardiograph (ECG) market is semi-consolidated, characterized by competition among global medical device companies, regional companies, and rising health tech businesses across various ECG segments. Although major companies lead in advanced ECG technology, smaller, regionally-focused entities provide more affordable options, fostering competition at different price points. Some of the key market players include GE Healthcare, Koninklijke Philips N.V., Shenzhen Mindray Bio-Medical Electronics Co., Ltd, Schiller AG and Nihon Kohden Corporation, among others.
Brazil Electrocardiograph (ECG) Market Leaders
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GE Healthcare
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Koninklijke Philips N.V.
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Shenzhen Mindray Bio-Medical Electronics Co., Ltd
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Schiller AG
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Nihon Kohden Corporation
- *Disclaimer: Major Players sorted in no particular order
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Brazil Electrocardiograph (ECG) Market News
- November 2024: Children's HeartLink established a partnership with Instituto Nacional de Cardiologia (INC) in Rio de Janeiro, Brazil, with an aim to expand its efforts to improve pediatric cardiac care by providing INC with access to resources, training, and support through Children's HeartLink and Cincinnati Children's Heart Institute, ultimately ensuring that children with congenital heart disease receive the best possible diagnosis and treatment support.
- April 2024: The hospital Sírio-Libanês was set to invest USD 24 million (BRL 150 million) in a new day hospital in São Paulo's southern zone, Brazil. This initiative aligned with the hospital’s strategy of establishing a central, high-complexity hospital complemented by smaller units in its surrounding areas. Furthermore, the organization planned to invest USD 129 million (BRL 800 million) by 2032 to construct 10 to 15 specialized medical clinics. Currently, Sírio-Libanês operates two major hospitals in São Paulo and Brasília, along with a day hospital and a medical diagnosis unit in São Paulo. Recently, two specialized health centers focusing on cardiology and oncology were inaugurated in Brasília.
Brazil Electrocardiograph (ECG) Industry Segmentation
As per the scope of the report, an electrocardiograph (ECG) is a medical device that captures and records the heart's electrical signals, producing a graphical output called an electrocardiogram.
The Brazil ECG market report provides a comprehensive analysis of the current state and growth potential of the ECG market in the country. The Brazil electrocardiograph (ECG) market is segmented by product type, which includes resting (12-lead ECG) systems, stress ECG systems, Holter ECG systems, and ECG management software. The report offers the market size in terms of both value (in USD) and volume (in units) for the above segments.
| By Product Type | Resting ECG Systems |
| Stress ECG Systems | |
| Holter ECG Systems | |
| ECG Management Software |
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Brazil Electrocardiograph (ECG) Market Research FAQs
How big is the Brazil Electrocardiograph Market?
The Brazil Electrocardiograph Market size is expected to reach USD 23.66 million in 2025 and grow at a CAGR of 5.32% to reach USD 30.66 million by 2030.
What is the current Brazil Electrocardiograph Market size?
In 2025, the Brazil Electrocardiograph Market size is expected to reach USD 23.66 million.
Who are the key players in Brazil Electrocardiograph Market?
GE Healthcare, Koninklijke Philips N.V., Shenzhen Mindray Bio-Medical Electronics Co., Ltd, Schiller AG and Nihon Kohden Corporation are the major companies operating in the Brazil Electrocardiograph Market.
What years does this Brazil Electrocardiograph Market cover, and what was the market size in 2024?
In 2024, the Brazil Electrocardiograph Market size was estimated at USD 22.40 million. The report covers the Brazil Electrocardiograph Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil Electrocardiograph Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Brazil Electrocardiograph (ECG) Industry Report
Statistics for the 2025 Brazil Electrocardiograph (ECG) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Electrocardiograph (ECG) analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
