Brazil Digital Transformation Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 24.36 Billion |
| Market Size (2029) | USD 38.67 Billion |
| CAGR (2024 - 2029) | 9.68 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Brazil Digital Transformation Market Analysis
The Brazil Digital Transformation Market size is estimated at USD 24.36 billion in 2024, and is expected to reach USD 38.67 billion by 2029, growing at a CAGR of 9.68% during the forecast period (2024-2029).
- The digital transformation market in Brazil has experienced significant growth over the past few years, driven by a combination of economic, technological, and socio-cultural factors. As one of the largest economies in Latin America, Brazil has seen an increased adoption of digital technologies across various sectors including finance, healthcare, retail, and manufacturing. This transformation is propelled by the country's robust internet penetration, which has reached maximum of the population, providing a solid foundation for digital initiatives.
- The Brazilian government has also played a crucial role, implementing policies and frameworks to support digital innovation and the growth of technology startups. Key drivers of this growth include the rising demand for improved customer experiences, the need for operational efficiency, and the competitive advantage gained through digital transformation. Businesses in Brazil are increasingly leveraging technologies such as cloud computing, artificial intelligence, big data analytics, and the Internet of Things (IoT) to streamline operations, enhance decision-making, and offer personalized services.
- In May 2024, Israeli fintech Nayax acquired VMtecnologia, a payment technology provider specialising in self-service retail, in a deal that could be worth approximately USD 27 million. It is based in Curitiba, Brazil, VMtecnologia offers payment technology for autonomous points of sale such as vending machines, claw crane machines, laundry terminals and micro markets through its VMpay private label system.
- In addition to this, for instance, TOTVS is a key enterprise software company that provides solutions for business management, including ERP, HR, and CRM systems. By embracing digital transformation, TOTVS has not only enhanced its own operations but also enabled its clients to optimize their business processes. The company's cloud-based platforms and AI-driven analytics tools have helped businesses across Brazil to reduce costs, improve productivity, and drive innovation. TOTVS's success illustrates the broader trend of digital transformation in Brazil, highlighting how technology adoption can lead to substantial improvements in business performance and competitiveness.
- Overall, the growth of the digital transformation market in Brazil is important for the country's dynamic technological landscape and its potential to harness digital innovation for economic development. As more businesses and sectors continue to adopt digital solutions, Brazil is well-positioned to emerge as a key provider in digital transformation in the Latin American region.
Brazil Digital Transformation Market Trends
Telecom and IT Industry Spur the Market Growth
- The Telecom and IT industry in Brazil has been experiencing significant growth driven by digital transformation initiatives across various sectors. This surge is largely attributed to the country's increasing internet penetration, smartphone adoption, and the proliferation of digital services.
- The Brazilian government's investment in infrastructure, including the expansion of fiber-optic networks and the deployment of 5G technology, has been a pivotal factor in this growth. These advancements have enabled faster and more reliable internet connectivity, facilitating the adoption of emerging technologies such as the Internet of Things (IoT), artificial intelligence (AI), and cloud computing.
- In July 2024, Elea Digital Data Centers introduced USD 1 billion expansion plan in the greater São Paulo area. This strategic investment addresses the rising demand for data centers in Brazil’s booming digital infrastructure market. Elea’s initiative comprises the acquisition of two major data center campuses in the region, located in Tamboré and São Bernardo do Campo, with a projected expansion of up to 120MW in the coming years.
- In January 2024, Globant, a digital-native company focused on reinventing businesses via innovative technological solutions, confirms its expansion strategy in Brazil at the beginning of the year with the acquisition of Iteris. Iteris is a Brazilian business and technology consultancy specializing in Digital Transformation, boasting 14 years of experience in the local market.
- Overall, the telecom and IT industry in Brazil is experiencing robust growth fueled by digital transformation. The convergence of government support, technological advancements, changing consumer behaviors, and a thriving startup ecosystem is creating a dynamic and rapidly evolving market. As Brazil continues to invest in its digital infrastructure and embrace new technologies, the prospects for sustained growth in the IT and telecom sector remain highly promising.
Need for More Cyber Security Type Drive the Market Growth
- Brazil's digital transformation market is experiencing robust growth, driven by an increasing reliance on digital technologies across various sectors. A significant component of this transformation is cybersecurity, which is becoming increasingly crucial as businesses and government agencies digitize their operations. The growth of the cybersecurity market in Brazil can be attributed to several factors, including the rising incidence of cyberattacks, regulatory changes, and the broader adoption of digital technologies.
- The growing frequency and sophistication of cyberattacks in Brazil have made cybersecurity a top priority for organizations. According to recent reports, Brazil is one of the most targeted countries for cyberattacks in Latin America, facing threats such as ransomware, phishing, and data breaches. This has prompted businesses to invest heavily in advanced cybersecurity solutions to protect their sensitive information and maintain operational continuity.
- In June 2024, Kyndryl, the global IT infrastructure services provider, announced it is establishing a satellite Security Operations Center (SOC) for customers of all industries in Brazil. The SOC, which will be based in Hortolândia, in the state of São Paulo, will provide support and protection for the entire cyber threat lifecycle, using artificial intelligence, specifically machine learning and integrated automation systems. This local SOC is integrated with Kyndryl’s global SOCs, tapping into global intelligence on threats to increase protection and accelerate incident response time.
- Meanwhile, during the same month of June 2024, Agility, a provider in IT infrastructure and cybersecurity, announced the expansion of its strategic partnership with INETCO Systems Ltd. (“INETCO”), a global innovator in payment security, to provide an AI-driven platform to help Brazilian financial institutions combat payment fraud and cyberattacks. The key partnership between Agility and INETCO aims to address this challenging scenario through extensive use of AI and machine learning. It is specifically designed for payment networks, the platform collects real-time data throughout the payment journey, offering complete end-to-end visibility into each transaction.
- Overall, the rapid digitalization of the Brazilian economy has fueled the growth of the cybersecurity market. As industries such as finance, healthcare, and retail increasingly adopt digital platforms, the need for secure digital infrastructure has become more pronounced. Financial institutions, in particular, have ramped up their cybersecurity investments to protect against fraud and ensure secure online transactions. Similarly, the healthcare sector is prioritizing cybersecurity to safeguard patient data and ensure the integrity of telemedicine services.
Brazil Digital Transformation Industry Overview
Brazil Digital Transformation Market is semi-fragmented, with major players like CI&T, Stefanini, among others. Players in the market are adopting strategies like mergers, partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- May 2024 - Solutis, a tech partner that supports Brazilian organizations' digital journeys and impacts people, clients, and society by delivering results through technology, has announced a strategic alliance with FICO, a global analytics software provider. The partnership aims to help mid-sized banks and insurance companies deliver customized experiences utilizing analytics and next-best-action strategies, bolster banking ecosystems with innovative banking-as-a-service solutions, and optimize operations through digital automation.
- April 2024 - Stefanini Group, which is a USD 1 billion global technology company mainly specializing in digital solutions, with presence in more than 41 countries across the Europe, Americas, Australia and Asia, introduced the acquisition of Protega, a key Brazilian cybersecurity company. The acquisition of Protega, one of the key integrators of major manufacturers such as Fortinet and Trend Micro, significantly strengthens their cybersecurity platform and consolidates their strategy of offering comprehensive service as a cybersecurity, GRC and compliance enabler for their clients around the world.
Brazil Digital Transformation Market Leaders
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Luby Software LLC
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BIX Technology
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Siena Company
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CI&T, Inc.
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Stefanini Group
*Disclaimer: Major Players sorted in no particular order
Brazil Digital Transformation Market News
- June 2024 - Accenture completed the acquisition of SOKO, an independent Brazilian creative agency that develops brand stories with deep impact in society by blending creativity, data and a comprehensive understanding of culture. The acquisition of SOKO adds approximately 300 employees to Droga5 São Paulo, deepening the agency’s influence and relevance in Brazil and Latin America, while strengthening the market’s creative and brand capabilities.
- February 2024 - Bounteous, a digital innovation partner of the global brands and Accolite Digital, a key digital engineering, cloud, data & AI services provider, introduced their merger, creating a new end-to-end digital transformation services consultancy that partners with major brands around the globe to co-innovate and drive exceptional client outcomes.
Brazil Digital Transformation Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. INDUSTRY ECOSYSTEM ANALYSIS (Detailed Coverage of Key Stakeholders in Digital Transformation Industry Product/Solution Providers, System Integrators/VARs, Connectivity Providers, Regulatory Bodies, End-users, Service Providers, etc.)
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increase in the adoption of big data analytics and other technologies in the region
5.1.2 The rapid proliferation of mobile devices and apps
5.2 Market Restraints
5.2.1 Concerns about the Privacy and Security of Information
6. CURRENT MARKET SCENARIO AND EVOLUTION OF DIGITAL TRANSFORMATION PRACTICES
7. KEY METRICS
7.1 Technology Spending Trends
7.2 Number of IoT Devices
7.3 Total Cyberattacks
7.4 Technology Staffing Trends
7.5 Internet growth and penetration in individual countries
7.6 Digital Competitiveness Ranking
7.7 Fixed and mobile broadband coverage
7.8 Cloud adoption
7.9 AI adoption
7.10 e-commerce penetration
8. MARKET SEGMENTATION
8.1 By Type
8.1.1 Analytics, Artificial Intelligence and Machine Learning
8.1.1.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.1.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.1.3 Use Case Analysis
8.1.1.4 Market Outlook
8.1.2 Extended Reality (XR)
8.1.2.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.2.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.2.3 Use Case Analysis
8.1.2.4 Market Outlook
8.1.3 IoT
8.1.3.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.3.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.3.3 Use Case Analysis
8.1.3.4 Market Outlook
8.1.4 Industrial Robotics
8.1.4.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.4.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.4.3 Use Case Analysis
8.1.4.4 Market Outlook
8.1.5 Blockchain
8.1.5.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.5.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.5.3 Use Case Analysis
8.1.5.4 Market Outlook
8.1.6 Additive Manufacturing/3D Printing
8.1.6.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.6.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.6.3 Use Case Analysis
8.1.6.4 Market Outlook
8.1.7 Cyber security
8.1.7.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.7.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.7.3 Use Case Analysis
8.1.7.4 Market Outlook
8.1.8 Cloud and Edge Computing
8.1.8.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.8.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.8.3 Use Case Analysis
8.1.8.4 Market Outlook
8.1.9 Others
8.1.9.1 Current Market Scenario and Market Projections for the Forecast Period
8.1.9.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)
8.1.9.3 Use Case Analysis
8.1.9.4 Market Outlook
8.2 By End-User Industry
8.2.1 Manufacturing
8.2.2 Oil, Gas and Utilities
8.2.3 Retail & e-commerce
8.2.4 Transportation and Logistics
8.2.5 Healthcare
8.2.6 BFSI
8.2.7 Telecom and IT
8.2.8 Government and Public Sector
8.2.9 Others
9. COMPETITIVE LANDSCAPE
9.1 Company Profiles*
9.1.1 CI&T, Inc.
9.1.2 Stefanini Group
9.1.3 Concrete Solutions
9.1.4 Luby Software LLC
9.1.5 BIX Technology
9.1.6 Tempest Security Intelligence
9.1.7 Neurotech Information Technology
9.1.8 Siena Company
9.1.9 KIS Solutions
9.1.10 Exadel, Inc.
10. KEY TRANSFORMATIVE TECHNOLOGIES
10.1 Quantum Computing
10.2 Manufacturing as a Service (MaaS)
10.3 Cognitive Process Automation
10.4 Nanotechnology
Brazil Digital Transformation Industry Segmentation
Digital transformation is the process of incorporating digital technologies such as analytics, artificial intelligence, and machine learning, extended reality (XR), Iot, industrial robotics, blockchain, additive manufacturing/3D printing, cybersecurity, cloud and edge computing, and others (digital Twin, mobility, and connectivity) in various end-user industries across the country.
Brazil digital transformation market is segmented by type (analytics, artificial intelligence, and machine learning, extended reality (XR), iot, industrial robotics, blockchain, additive manufacturing/3d printing, cybersecurity, cloud and edge computing, and others [digital twin, mobility, and connectivity]), end-user industry (manufacturing, oil, gas and utilities, retail & e-commerce, transportation and logistics, healthcare, bfsi, telecom and it, government and public sector, and others). The market sizes and forecasts are provided in terms of value (USD) for the segments.
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| Manufacturing | |
| Oil, Gas and Utilities | |
| Retail & e-commerce | |
| Transportation and Logistics | |
| Healthcare | |
| BFSI | |
| Telecom and IT | |
| Government and Public Sector | |
| Others |
Brazil Digital Transformation Market Research FAQs
How big is the Brazil Digital Transformation Market?
The Brazil Digital Transformation Market size is expected to reach USD 24.36 billion in 2024 and grow at a CAGR of 9.68% to reach USD 38.67 billion by 2029.
What is the current Brazil Digital Transformation Market size?
In 2024, the Brazil Digital Transformation Market size is expected to reach USD 24.36 billion.
Who are the key players in Brazil Digital Transformation Market?
Luby Software LLC, BIX Technology, Siena Company, CI&T, Inc. and Stefanini Group are the major companies operating in the Brazil Digital Transformation Market.
What years does this Brazil Digital Transformation Market cover, and what was the market size in 2023?
In 2023, the Brazil Digital Transformation Market size was estimated at USD 22.00 billion. The report covers the Brazil Digital Transformation Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Digital Transformation Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Brazil Digital Transformation Industry Report
Statistics for the 2024 Brazil Digital Transformation market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Digital Transformation analysis includes a market forecast outlook for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
