Brazil Data Center Power Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 261.5 Million |
| Market Size (2029) | USD 449.30 Million |
| CAGR (2024 - 2029) | 11.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Brazil Data Center Power Market Analysis
The Brazil Data Center Power Market size is estimated at USD 261.5 million in 2024, and is expected to reach USD 449.30 million by 2029, growing at a CAGR of 11.5% during the forecast period (2024-2029).
The increasing demand for cloud computing among SMEs, government regulations for local data security, and growing investment by domestic players are some of the major factors driving the demand for data centers in the country.
Under construction IT load capacity: The upcoming IT load capacity of the Brazilian data center rack market is expected to reach 1,200 MW by 2029. The most important key figure in Brazil's energy balance is the total of 541 billion kWh annual electricity consumption. The average per person is 2,513 kWh.
Under construction raised floor space: The country's construction of raised floor area is expected to increase to 0.4 million sq. ft by 2029.
Planned racks: The country's total number of racks to be installed is expected to reach 231000 units by 2029. Sao Paulo and Rio de Janeiro are expected to house the maximum number of racks by 2029.
Planned submarine cables: There are close to 16 submarine cable systems connecting Brazil, and many are under construction. In August 2023, Blue Marine Telecom, a Brazilian submarine cable company, connected over a dozen oil rigs offshore Rio submarine fiber-optic cables. Blue Marine announced that the ship "Bold Maverick" from China arrived in Rio de Janeiro, and the company will use this vessel to implement the main trunk of the Santos Basin submarine optical network.
Brazil Data Center Power Market Trends
Switched PDU is Anticipated to be the Fastest Growing Segment
- Switched PDUs are important in remote deployments because they allow users to restart servers and restore service without physically visiting the data center site. It also helps users save energy and reduce costs by enabling them to turn off devices that are not in use. In the event of a utility power failure, non-essential loads can be shut down to maximize UPS uptime.
- A switched PDU is a type of smart rack PDU that can turn on or off single outlets or groups of outlets on the PDU. Switched PDUs allow users to control devices and provide power remotely in a specific order. It also allows users to delay the power-on sequence, which eliminates power sags and extends device life.
- Further, large data center facilities are expected to have the highest market share by 2029 due to major operators planning to build facilities with huge capacities during the forecast period. For instance, Scala Data Centers plans to establish a large facility in the country with an IT load capacity of 96 MW. Ascenty Data Centers (Digital Realty) plans to establish seven facilities with a cumulative capacity of 73.3 MW, and NABIAX plans to add 10.7 MW during the forecast period. Considering such developments, the segment is expected to have significant growth in the country.
- Switched PDUs with outlet metering to help users monitor power consumption and available capacity. Easily understand actual power consumption at the device level, allowing users to compare efficiencies, improve capacity planning, increase utilization of existing resources, and allocate costs to specific customers or business units. The above-mentioned instances and benefits of switched PDU would accelerate the growth of the segment during the forecast period.
IT and Telecommunication is Anticipated to be the Largest Segment
- Cloud service providers, like AWS, Microsoft, Oracle, IBM, Tencent, and Huawei, are present in Brazil through cloud regions/availability zones. It provides private and public cloud services primarily for financial companies.
- Major factors driving the demand for data centers in the country include the expansion of cloud computing, penetration of various cloud providers, and increasing investment from domestic players.
- Cloud is an important part of the IT infrastructure. In 2022-23, public cloud spending for infrastructure as a service (IaaS) and platform as a service (PaaS) was expected to witness a growth of 46.5% to USD 3 billion. The private cloud model generated USD 614 million in revenue in 2022-23. Increasing cloud adoption in most businesses is driven by emerging technologies, such as artificial intelligence, big data, and blockchain, among various end users.
- With the rise of the digital economy and the increasing number of internet users in Brazil, the need for data storage and processing is increasing. The proliferation of hybrid cloud service providers has increased demand for colocation services and increased rack utilization.
Brazil Data Center Power Industry Overview
The Brazilian data center power market is competitive and has gained a competitive edge in recent years. In terms of market share, a few major players, such as ABB Ltd, Caterpillar Inc., Cummins Inc., Eaton Corporation, and Cisco Systems Inc., are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- December 2023: Cummins Inc. introduced three new generator models, C1760D5, C1875D5, and C2000D5B, with capacities ranging from 1700 kVA to 2000 kVA. These models are powered by the KTA50 engine series and are designed to meet diverse power needs.
- August 2023: Legrand announced the launch of a new Starline Series-S Track Busway power distribution system that has an IP54 ingress-protection rating, which indicates that it is splashproof and dust-resistant.
Brazil Data Center Power Market Leaders
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ABB Ltd.
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Caterpillar Inc.
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Cummins Inc.
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Eaton Corporation
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Legrand Group
*Disclaimer: Major Players sorted in no particular order
Brazil Data Center Power Market News
- December 2023: Eaton Corporation announced the launch of its new Rack PDU G4 (4th generation) that provides a high security and business continuity data center. It also combines with C39 outlets that securely connect both C14 and C20 power cords, backed by a locking mechanism and a built-in high retention system that secures the power cord.
- November 2023: ABB Ltd announced the launch of the Protecta Power panel board, designed for industrial, commercial, and institutional buildings. It is integrated with digital monitoring and control technology while enhancing durability and safety.
Brazil Data Center Power Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Adoption of Mega Data Centers and Cloud Computing
4.2.2 Increasing Demand to Reduce Operational Costs
4.3 Market Restraints
4.3.1 High Cost of Installation and Maintenance
4.4 Value Chain / Supply Chain Analysis
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Power Infrastructure
5.1.1 Electrical Solution
5.1.1.1 UPS Systems
5.1.1.2 Generators
5.1.1.3 Power Distribution Solutions
5.1.1.3.1 PDU
5.1.1.3.2 Switchgear
5.1.1.3.3 Critical Power Distribution
5.1.1.3.4 Transfer Switches
5.1.1.3.5 Remote Power Panels
5.1.1.3.6 Others
5.1.2 Service
5.2 End User
5.2.1 IT and Telecommunication
5.2.2 BFSI
5.2.3 Government
5.2.4 Media and Entertainment
5.2.5 Other End Users
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 ABB Ltd
6.1.2 Caterpillar Inc.
6.1.3 Cummins Inc.
6.1.4 Eaton Corporation
6.1.5 Legrand Group
6.1.6 Rolls-Royce PLC
6.1.7 Vertiv Group Corp.
6.1.8 Schneider Electric SE
6.1.9 Rittal GmbH & Co. KG
6.1.10 Fujitsu Limited
6.1.11 Cisco Systems Inc.
- *List Not Exhaustive
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
Brazil Data Center Power Industry Segmentation
Data center power refers to the power infrastructure, including electrical components and electrical distribution systems, which provide the power necessary to operate and support the devices and servers within the data center. It includes various components and technologies designed to ensure a reliable, uninterruptible power supply for data center IT equipment, including uninterruptible power supplies (UPS), power distribution units (PDU), backup generators, and other power management solutions, tailored to the specific needs of data centers. Data center operators achieve data center redundancy through duplicated components to maintain uninterrupted operations in the event of failure of some components and to maintain uptime during maintenance.
The Brazilian data center power market is segmented by power infrastructure (electrical solution (UPS systems, generators, and power distribution solutions (PDU, switchgear, critical power distribution, transfer switches, remote power panels, and others)) and service) and end user (IT and telecommunication, BFSI, government, media and entertainment, and other end users). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
| Power Infrastructure | ||||||||||||
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| Service |
| End User | |
| IT and Telecommunication | |
| BFSI | |
| Government | |
| Media and Entertainment | |
| Other End Users |
Brazil Data Center Power Market Research FAQs
How big is the Brazil Data Center Power Market?
The Brazil Data Center Power Market size is expected to reach USD 261.5 million in 2024 and grow at a CAGR of 11.5% to reach USD 449.30 million by 2029.
What is the current Brazil Data Center Power Market size?
In 2024, the Brazil Data Center Power Market size is expected to reach USD 261.5 million.
Who are the key players in Brazil Data Center Power Market?
ABB Ltd., Caterpillar Inc., Cummins Inc., Eaton Corporation and Legrand Group are the major companies operating in the Brazil Data Center Power Market.
What years does this Brazil Data Center Power Market cover, and what was the market size in 2023?
In 2023, the Brazil Data Center Power Market size was estimated at USD 231.43 million. The report covers the Brazil Data Center Power Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Data Center Power Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Brazil Data Center Power Industry Report
Statistics for the 2024 Brazil Data Center Power market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Data Center Power analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
