Market Trends of Brazil Beauty and Personal Care Products Industry
This section covers the major market trends shaping the Brazil Beauty & Personal Care Products Market according to our research experts:
Growing Inclination Towards Natural/Organic Formulations
Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and dullness, have been fueling the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, do not leave any harmful impact on the skin. Natural skincare and cosmetic products that are free of chemicals and transparent about their ingredients are driving consumer demand for such products.This factor has resulted in a shift in consumer preference from synthetic skincare products to organic products. To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic skincare products containing plant-based, clean-label ingredients, with claims such as "organic," "vegan," "natural," "chemical-free," and "cruelty-free," among others. Costa Brazil, for example, launched a new body wash in November 2022 that the company claims is made entirely of sustainably sourced ingredients from the heart of the Amazon rainforest.The company claimed that this is a nutrient-rich, handy body wash infused with skin-softening squalane and Amazon-sourced miracle oils. Natural ingredients are increasingly being used in place of synthetic ones by businesses, in part due to customer demand and in part due to a shift towards sustainable raw materials.
Moreover, increasing e-commerce websites that specifically offer vegan and natural products in the country is also creating more awareness about the benefits of natural products, thus attracting consumers to them. For instance, Use Orgânico is an e-commerce platform in Brazil that specializes in offering beauty, aromatherapy, and wellness products in addition to vegan, 100% natural, and organic cosmetics. It offers organic deodorants, natural roll-on deodorants, vegan spray deodorants, natural and vegan crystal deodorants, natural spray deodorants, and several other types of deodorants for the skin made with natural, vegan, organic, and ecologically correct ingredients. Such developments in the market are expected to boost the market's growth during the forecast period.
Skin Care Products Dominating The Market
The growth of the skincare industry can be attributed to the distinct position it holds within a number of trends, including the rising demand for self-care and health-promoting products, the interest in regimens and routines, the ability of social media to empower and inform consumers more quickly, and, most notably, the unique capacity of new technology to simplify the unusually complex options that customers have when interacting with skincare brands. Imports of skincare and beauty products to the country have increased owing to the growing demand for such products. For instance, according to Associaço Brasileira da Indstria de Hygiene Pessoal, Perfumaria, and Cosméticos (ABIHPEC), in 2021, Brazilian imports of skin care products totaled 132.7 million USD, out of which imports of beauty and nourishing creams and tonic lotions represented around 56.9 million USD and other beauty and makeup products accounted for 75.9 million USD. Similarly, in 2021, Brazil will import over USD 133 million worth of cosmetic and personal care products from France. Meanwhile, Brazil imported approximately USD 102 million in this type of product from China.That year, the total volume of beauty and personal hygiene products imported into Brazil amounted to 87 thousand metric tons.
Moreover, modern customers are much pickier and more mindful when it comes to their decisions, especially when it comes to buying skincare products. Customers are willing to spend money on items if they are organic and can improve their skin's health naturally. Other factors driving the rise of organic skincare in this region include the region's rapidly aging population, a growing millennial population, growing awareness of organic products, and an increase in the number of working women. Most customers in the country are looking for products that are natural, organic, sulfate-free, paraben-free, vegan, cruelty-free, and contain no artificial preservatives, colors, or fragrances. Such products are gaining traction and encouraging consumers to buy skin care products. As a result, natural, vegan, and environmentally friendly products are expected to grow during the forecast period.
