Market Trends of Brazil Commercial Printing Industry
Supply-side Drivers to Boost the Market
- Supply-side drivers like growing digital technological trends, advancing AI, and IoT are expected to considerably boost the market growth.
- Digital print market in Brazil is expected to grow alongside the print market over the next decade as part of a global shift toward digitalization. Technological trends are also a significant factor in the future of digital printing.
- Moreover, digital inkjet model manufacturers and manufacturers of toner-based digital presses are making progress for a wide range of applications, from on-demand color label printing to full-color overprinting directly on cartons. The latest digital presses can print more media types and embellish packaging with special effects.
- With the seventh largest GDP and the largest economy in Latin America, Brazil has started to embrace Industry 4.0 as the growing use of AI, big data, the Internet of Things, and other Industry 4.0 technologies are changing the ecosystem of the Brazilian Printing industry, With the help of Internet of Things (IoT) connections, devices, and artificial intelligence (AI), printers can keep an eye on themselves, anticipate when parts will break down, and plan maintenance.
- There are consistent launches in the Brazilian printing market, where the manufacturers produce solutions keeping in mind the digital print increase in volume, delivering directly to customers and significantly lowering costs. The printing press manufacturers across the country are not only looking for solutions that can reduce cost but also driving business growth, with a scalable portfolio of products and making note of ease of use and maintenance, quality, and productivity.
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Offset Lithography to Witness Significant Growth
- This is a popular printing method for all types of marketing materials and is an ideal print process for Retail Ready Packaging (RRP), Shelf Ready Packaging (SRP), cartons, gift packaging, e-commerce packaging, Point of Sale (POS), and promotional and countertop display products.
- One of the main advantages of offset printing is the low cost of high-quality prints. Manufacturing metal plates and setting up the equipment requires extra work, but it is worth it for high-volume jobs to speed things up with this technology. However, offset printing allows the printer operator to turn a key to control the ink flow and keep the print quality at an optimum level.
- Offset printing has gained a demand for higher productivity and large-format litho presses. According to Worldpay, e-commerce sales revenue across the country is expected to increase by USD 79 billion by 2025, and online businesses have allowed printers to take orders from anywhere.
- The offset lithography press is essential for end-user consumer products, ranging from commercial applications, like printed books, magazines, journals, and reading material, to the packaging industry. Most offset printing applications are difficult to replace with any substitute from printing presses, owing to their unique printing technology, low cost, and enhanced features.
